Matthias Müller, Vorstandsvorsitzender der Porsche AG (r), mit DTB-Präsident Dr. Karl-Georg Altenburg und dem Porsche Team Deutschland
Porsche extends its tennis sponsoring by becoming a German Tennis Association Premium Partner
Stuttgart. The German women’s tennis team containing the world class players Andrea Petkovic, Sabine Lisicki, Julia Görges and Angelique Kerber will enter the 2012 season as “Porsche Team Deutschland”.
Matthias Müller, Vorstandsvorsitzender der Porsche AG (l), DTB-Präsident Dr. Karl-Georg Altenburg bei der Vorstellung des Porsche Team Deutschland in Stuttgart
As the new Premium Partner of the Deutscher Tennis Bund (German Tennis Association – DTB), Porsche will support the flagship team of the world’s largest tennis association in their campaign to win the Fed Cup and will simultaneously also sponsor junior tennis.
Sabine Lisicki, Porsche Team Germany
The junior national team (U16) will in future compete as the “Porsche Talent Team Germany”. Porsche has thus strengthened its involvement in the women’s game.
The Porsche Tennis Grand Prix was once again voted by the players as their favourite tournament worldwide in 2011.
As a result of the cooperation with the DTB, which will initially run for the next three years, Porsche will stimulate a new dynamism within German women’s tennis.
“We want the German players to also be successful as a team,” said Matthias Müller, President and CEO of Porsche AG. Germany’s junior players, whose development is close to Porsche’s heart, will also profit from the success of the top women.
“Playing tennis is far more fun for youngsters when they have role models. We want to play our part in making sure there are such role models in the future too,” continued Matthias Müller.
“One of our most important aims over the coming years is that German women’s tennis establishes itself long term at the top again,” said DTB President Dr Karl-Georg Altenburg.
“The cooperation with Porsche enables us to optimise the structure to achieve it and to invest in junior coaching. Particularly important here is to put the necessary measures in place for the coaching programmes designed for our up-and-coming female players.”
“Porsche Team Germany” will celebrate its premiere against the Fed Cup title holders the Czech Republic in Stuttgart’s Porsche Arena on 4 and 5 February.
The Fed Cup is a competition for the world’s top tennis nations where the title as the women’s team world champion is at stake.
The partnership with the DTB also demonstrates a clear commitment by Porsche for the Porsche Tennis Grand Prix.
“We also want to continue to present our audience in the Porsche Arena with the world’s top players and the best Germans – and if possible a German winner every now and again,” said Matthias Müller. Markus Günthardt, the Tournament Director of the Porsche Tennis Grand Prix, believers the long-standing tournament will therefore become even more attractive:
“The players supported by Porsche are quite capable of winning important tournaments and can maybe make a major breakthrough in the near future. We’ve had to wait a long time for such strong German players ever since the Steffi Graf and Anke Huber era.”
The support for DTB is an essential part of Porsche’s sponsoring concept which covers every part of society. Thus the company is also the partner of the world famous Stuttgart Ballet and the Leipzig Gewandhaus Orchestra under the banner “Premium meets Premium”. It additionally also supports junior activities in sport clubs in Baden Württemberg and Saxony as well as a variety of scientific and charity projects. By sponsoring a broad spectrum of activities, Porsche wants to further embrace its social responsibility within society.
Andrea Petkovic, Porsche Team Germany
The 35th Porsche Tennis Grand Prix, for which all the top 10 WTA ranked players have entered, including, for the first time, superstar Maria Sharapova, will be held in Stuttgart’s Porsche Arena from 21 to 29. April.
Advance ticket sales are available at Easy Ticket Service (phone +49 711-2555 555, internet at http://www.easyticket.de).
SOURCE : Porsche AG Media Press Database