Category Archives: Porsche Cars North America

Supervisory Board of Porsche AG appoints Detlev von Platen Head of Sales and Marketing

Detlev von Platen (51) who will be a member of the Porsche Executive Board for Sales and Marketing

Detlev von Platen (51) who will be a member of the Porsche Executive Board for Sales and Marketing

Press Release 30/09/2015

Oliver Blume is new Chairman of the Executive Board

Stuttgart. At its meeting today, the Supervisory Board of Dr. Ing. h.c. F. Porsche AG appointed Dr. Oliver Blume (47) the Chairman of the Executive Board of the sports car manufacturer effective October 1, 2015. Blume succeeds Matthias Müller (62), who was appointed by the Supervisory Board of Volkswagen AG to be the new Chairman of the Board of Management of the Wolfsburg-based group. It has been exactly five years since Müller left Volkswagen to become the CEO of Porsche AG. Since the beginning of 2013, Blume has been a member of the Porsche Executive Board responsible for Production and Logistics.

Dr. Oliver Blume

Dr. Oliver Blume

Another new appointee is Detlev von Platen (51) who will be a member of the Porsche Executive Board for Sales and Marketing. Von Platen comes to Zuffenhausen from the USA where he was Head of Porsche Cars North America for just over seven years. The new Head of Sales will assume his new post on November 1, 2015.

 Detlev von Platen

Detlev von Platen

On the same date, his predecessor, Bernhard Maier (55), will be reassigned from Zuffenhausen to Mladá Boleslav in the Czech Republic where he will assume the position of Chairman of the Board of Management of Škoda.

The Supervisory Board appointed the Executive Board Member for Finance, Lutz Meschke (49), as the Deputy Chairman of the Executive Board. The previous Deputy Chairman of the Executive Board was Thomas Edig, who is leaving the company at the end of September to take a position as Board Member for Human Resources at the Volkswagen Commercial Vehicles brand.

Lutz Meschke

Lutz Meschke

The Chairman of the Supervisory Board of Porsche AG, Dr. Wolfgang Porsche, is especially pleased to see that

“our new member of the Executive Board and new Chairman of the Board come from within the company. Porsche not only has a highly motivated workforce, but also has a very large number of exceptionally qualified managers,” stressed Dr. Porsche. Moreover, appointing people from within the company emphasises the family aspect of the Porsche culture.
Dr. Porsche thanked the departing Chairman of the Executive Board Matthias Müller for achieving a unique balance during his five years of service.

Supervisory Board of Dr. Ing. h.c. F. Porsche AG, Stuttgart, reappointed the Chairman of the Executive Board, Matthias Müller, for further five years

“Under Matthias Müller, Porsche introduced ground-breaking new products,” said Dr. Porsche, mentioning the 918 Spyder supercar and the compact SUV Macan in particular. “The first-second finish at the legendary Le Mans racetrack with our 919 Hybrid technology platform was the icing on the cake,” is how Dr. Porsche expressed his great respect.

Furthermore, during the Müller era the sports car manufacturer experienced economic gains that most would not have predicted five years ago. “Porsche practically doubled its unit sales, revenue and workforce size over this time period,” said the Chairman of the Supervisory Board, and he avowed this an accomplishment that is certainly unequalled in German industry.

Uwe Hück, Chairman of the Group Works Council of Porsche:

“Ever since 2010, Matthias Müller has been the ‘turbocharger’, the driving force for great advances at Porsche. He embodies our Porsche DNA. We are not happy to see him go. But his successor, Oliver Blume, is no budding manager; rather he is in full bloom. He has the right drive technology in him, and he is a Porsche person through and through. What I value in him is his down-to-earth nature, his social-mindedness and the way in which he enthuses and rouses our colleagues. He has a big heart and he is one of us.

And I think that appointing a Production person to the top position is a strong statement. I am certain that Oliver Blume is the right choice for successfully continuing and further developing what we have built up together with Matthias Müller. If we want to follow through on our planned projects and assure our future, we need continuity.”

Oliver Blume will take the helm in Zuffenhausen in an exciting time. Porsche is investing over 1.1 billion euros in its current production sites over the next five years. For instance, a new engine plant and a new body manufacturing plant will be built at the company’s main business site. The assembly line in Zuffenhausen will also be extended.

In the future, not only will all 911 and Boxster cars come off the assembly line here, but also Cayman models starting in summer 2016. As the board member for Production and Logistics, Blume himself oversaw the extensive preliminary groundwork for this and also the setup of the shop for handcrafting the 918 Spyder and further expansion of the Leipzig plant for the Macan and full production of the Panamera. That is also why Dr. Porsche has expressed his confidence that “we have found the best possible successor for Matthias Müller considering his exceptionally high professional competence and pronounced teamwork skills.”

In upcoming weeks, a decision will be made on the successor to Blume as the Board Member responsible for Production.

Dr. Porsche also expressed his thanks to departing member of the board Bernhard Maier:

Bernhard Maier

“In 14 years, Mr Maier advanced the professionalism of the entire sales organisation and systematically drove the company’s international growth – first as CEO of Porsche Germany and then, starting in 2010, as Board Member for Sales and Marketing. Under his leadership, brand value was boosted significantly, and his high level of commitment helped Porsche to attain top customer satisfaction ratings. This has sustainably increased the brand’s appeal,” explained Dr. Porsche.

Maier took Porsche Sales to new dimensions with the successful market launches of the Panamera and the compact Macan SUV – which led to significant increases in sales and workforce figures.

According to the Chairman of the Supervisory Board, his successor, Detlev von Platen, has the greatest possible experience for seamlessly continuing the success of his predecessor. Under von Platen’s leadership in the USA, for example, he succeeded in nearly doubling the number of new vehicle deliveries from around 26,000 when he assumed his post in 2008 to the current level in this business year.

The crowning achievement of his time in the USA was the opening of the new headquarters of Porsche Cars North America this spring in Atlanta, which includes a Customer Experience Center with its own circuit track.


Communication Porsche AG
Corporate Communications


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Porsche “Mission 2014. Our return.” Interactive microsite highlighting Porsche’s comeback into top motor racing

Interactive journey through time into the history of Porsche Motorsport

Stuttgart. At the 24 Hours of Le Mans, Porsche returns to the pinnacle of endurance motor racing in 2014 with a newly designed sports prototype. The greatly anticipated comeback will be accompanied by a multimedia microsite entitled “Mission 2014. Our Return.” on

© Porsche AG

© Porsche AG

It takes fans on an interactive journey through 60 years of Porsche Motorsport history showcasing previously unreleased films, photo galleries and stories. Phase one of the three-stage Web Special highlights the legendary venues of Porsche’s racing history and brings the greatest moments of motorsport back to life.

© Porsche AG

© Porsche AG

Each week, new content is added, outlining why Porsche and motorsport are inseparably connected. In addition to historical film documentaries, interviews with drivers, engineers and former race directors allow a fascinating glimpse behind the scenes.

© Porsche AG

© Porsche AG

The microsite “Mission 2014. Our Return.” is found under

© Porsche AG

© Porsche AG

Source: Porsche AG Media Database

Communication Porsche AG
Motorsport Press



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RACE REPORT: Porsche pilots narrowly miss podium at season final ALMS rd 10 Braselton, USA

American Le Mans Series, round 10 in Braselton, USA

Porsche pilots narrowly miss podium at season final

Stuttgart. At the Petit Le Mans, the final round of the American Le Mans Series season on the storied Road Atlanta circuit, Porsche works drivers Joerg Bergmeister (Germany), Patrick Long (USA) and Patrick Pilet (France) narrowly missed out on a podium placing after becoming faultlessly entangled in an accident.

But despite an additional stop-and-go penalty, they finished the 1,000 mile race on the challenging course in the U.S. state of Georgia fifth in the GT class at the wheel of the Porsche 911 GT3 RSR fielded by Flying Lizard Motorsports.

“I tried to overtake a Ferrari and was right up next to him when he suddenly turned in and forced me onto the grass,” said Joerg Bergmeister.

“I don’t understand why it should have been my fault and why I was punished for it. But the race director decided it should be so and therefore ruined our race.”

“To lose the vice-championship in this manner is of course bitter,” said Hartmut Kristen, Head of Porsche Motorsport. “The teams and drivers battled hard but it simply wasn’t enough.”

Patrick Pilet added, “We put in a super fight for the podium but toward the end the car became very difficult to drive.”

Patrick Long, who won in Lime Rock this season and came second at three races with Joerg Bergmeister, is now looking ahead to the next season.

“At the last six races we earned the most points of anyone. That makes me very optimistic for the future. We could easily have brought home a podium result today. The penalty handed to Joerg cost us the victory. The whole team then tried everything and used a great strategy to keep us in contention, but after the accident the car was no longer fast enough. Still, it was a good season for us.”

In the 911 GT3 RSR entry of Falken Tire, Porsche works driver Wolf Henzler (Germany)

and his teammates Bryan Sellers (USA)

and Martin Ragginger (Austria) scored sixth place.

“We can be pleased with this result today,” said Henzler. “Our pit stops were good, we came in at exactly the right time, but we just couldn’t hold the pace of the front-runner. Falken will now use the winter break to develop the tyres further and I’m certain that we will have made great strides forward at the season-opener in Sebring next year.”

Porsche works driver Marco Holzer (Germany), who drove the second Flying Lizard Porsche

with Seth Neiman (USA)

and Nick Tandy (Great Britain), took the flag in seventh and said,

“Our pace was good in the race, much better than in qualifying. After an off which cost us a lot of time we managed to fight our way up again. My first full season in the American Le Mans Series was a great experience, not least because of the pole position in Elkhart Lake.”

Porsche works driver Richard Lietz (Austria) supported regular pilots Sascha Maassen (Germany) and Bryce Miller (USA) in the cockpit of Paul Miller Racing’s 911 GT3 RSR. He commented on the team’s tenth position,

“Several times we had to pit earlier to change the tyres and that cost us time. So for us it was all about getting the car to the finish line in one piece. The work with the team was a really interesting experience for me.”

At his debut in the American Le Mans Series, Kuba Giermaziak (Poland), who normally contests the Porsche Mobil 1 Supercup, clinched victory in the GTC class. He won withHenrique Cisneros (Mexico) and Mario Farnbacher (Germany) at the wheel of the Porsche 911 GT3 Cup.

The Petit Le Mans was also the season final of the European Le Mans Series.

In the Porsche 911 GT3 RSR run by the IMSA Performance Matmut squad, Frenchmen Nicolas Armindo, Raymond Narac and Anthony Pons won the GTE Am class and secured overall victory in the European counterpart to the American Le Mans Series.

Porsche’s Head of Motorsport Hartmut Kristen commented,

“To contest a ten hour race without making any mistakes in the fight for the title is no easy feat. You can only congratulate the team on this performance.”

This slideshow requires JavaScript.

GT class
1. Sharp/van Overbeek/Vilander (USA/USA/SF), Ferrari F458 Italia, 375 laps
2. Magnussen/Garcia/Taylor (DK/E/USA), Chevrolet Corvette, 375
3. J. Müller/Auberlen/Summerton (D/USA/USA), BMW E92 M3, 374
4. D. Müller/Alzen/Summerton (D/D/USA), BMW E92 M3, 373
5. Bergmeister/Long/Pilet (D/USA/F), Porsche 911 GT3 RSR, 373
6. Henzler/Sellers/Ragginger (D/USA/A), Porsche 911 GT3 RSR, 372
7. Holzer/Neiman/Tandy (D/USA/GB), Porsche 911 GT3 RSR, 369
10. Maassen/Miller/Lietz (D/USA/A), Porsche 911 GT3 RSR, 367

GTC class
1. Giermaziak/Farnbacher/Cisneros (PL/D/USA), Porsche 911 GT3 Cup, 356
2. di Gulda/Pumpelly/Canache (VEN/USA/USA), Porsche 911 GT3 Cup, 351
3. Collard/Gutierrez/Hedlund (F/MEX/USA), Porsche 911 GT3 Cup, 351

Points’ standings
GT class
1. Oliver Gavin, Tommy Milner, Chevrolet, 146 points
2. Scott Sharp, Johannes van Overbeek, Ferrari, 123
3. Jan Magnussen, Antonio Garcia, Chevrolet, 121
4. Dirk Müller, BMW, 112
5. Jörg Bergmeister, Patrick Long, Porsche, 111
6. Bill Auberlen, Jörg Müller, BMW, 107
7. Joey Hand, BMW, 91
8. Wolf Henzler, Bryan Sellers, Porsche, 81
9. Sascha Maassen, Bryce Miller, Porsche, 55
10. Seth Neiman, Porsche, 53
12. Marco Holzer, Porsche, 46

1. Chevrolet, 187 points
2. BMW, 155
3. Porsche, 153
4. Ferrari, 149

1. Corvette Racing, Chevrolet, 187 points
2. BMW Team RLL, BMW, 150
3. Extreme Speed Motorsports, Ferrari, 125
4. Flying Lizard Motorsports, Porsche, 122
5. Team Falken Tire, Porsche, 81
6. Paul Miller Racing, Porsche, 55

The 2013 ALMS calendar

The 2013 race calendar of the American Le Mans Series which was announced on Friday includes the following races:

16 March: Sebring/Florida

20 April: Long Beach/California

18 May: Laguna Seca/ California

06 July: Lime Rock/Connecticut

21 July: Bowmanville/Canada

11 August: Road America/Wisconsin

31 August: Baltimore/Maryland

21 September: Austin/Texas

05 October: Alton/Virginia

19 October: Road Atlanta/Georgia

This is the American Le Mans Series

The American Le Mans Series (ALMS) was created in 1999 for sports prototypes and GT vehicles. The field is divided into five classes that start together but are classified separately:
GT class:

American Le Mans Series

American Le Mans Series (Photo credit: Wikipedia)

This most popular class among car manufacturers traditionally receives the most support: Slightly modified standard sports cars with 440 to 500 hp and a minimum weight of 1,245 kilograms (e.g. Porsche 911 GT3 RSR).

GTC class: This class is reserved for vehicles from one-make race series like the Porsche 911 GT3 Cup.
LMP1 class: Sports prototypes with up to 550 hp and a minimum weight of 900 kilograms.
LMP2 class: Sports prototypes with ca. 440 hp and a 900 kg minimum weight.
LMPC class: Prototype brand trophy series for the ORECA FLM 09.

SOURCE:  American Le Mans Series Porsche AG Media Press Database

Communication Porsche AG
Motorsport Press


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Triple victory for Porsche in strongest GT field in history at Daytona 24 Hours, USA


 GT Podium

Press Release


Magnus Racing, (l.-r.): Rene Rast, Richard Lietz, Andy Lally, John Potter

Stuttgart. The 24 hour race in Daytona remains Porsche territory:

At the cliff-hanger 50th anniversary of the long distance classic in Florida/USA, the Zuffenhausen sports car manufacturer celebrated a convincing triple triumph in the GT class against strong opposition from the likes of Audi, BMW, Corvette and Ferrari.

(l.-r.): Andy Lally, John Potter, Richard Lietz, Rene Rast

Victory went to Porsche works driver Richard Lietz (Austria) in the Porsche 911 GT3 Cup fielded by Magnus Racing with teammates René Rast (Germany) as well as Americans Andy Lally and John Potter.

Porsche Factory Pilot Richard Lietz (Austria) – Magnus Racing

Magnus Racing – René Rast (Germany)  

  Magnus Racing – American Andy Lally  

Magnus Racing – American John Potter.

#44 Magnus Racing Porsche 911 GT3 Cup

After a thrilling finale in front of record crowds on the Daytona International Speedway, Lietz saw the flag 9.412 seconds ahead of his factory pilot colleague Wolf Henzler.

#67 TRG Racing’s Porsche 911 GT3 Cup

The previous year’s winner from Germany shared the cockpit of TRG Racing’s Porsche 911 GT3 Cup with Jeroen Bleekemolen (Netherlands), Marc Goossens (Belgium), Spencer Pumpelly (USA) and Steven Bertheau (USA).

Jeroen Bleekemolen (Netherlands), Marc Goossens (Belgium),                                   Steven Bertheau (USA), Factory Pilot Wolf Henzler, Spencer Pumpelly (USA)

Scoring third place was Porsche works driver Marc Lieb (Germany) with Americans Hurley Haywood, Leh Keen and Andrew Davis in the legendary starting number 59 Porsche 911 GT3 Cup run by the Daytona-winning squad Brumos Racing.

Porsche works driver Marc Lieb (Germany) with Americans Hurley Haywood,           Leh Keen and Andrew Davis – Brumos Racing Team

Today we all witnessed why Daytona is one of the world’s most fascinating races,” said Wolfgang Hatz, Board Member for Research and Development at Porsche AG.

“For me that was a 24 hour sprint. The front-runners were incredibly close right to the flag. I’m very pleased to see that we had virtually no technical problems with our cars and the teams and drivers did such a magnificent job under difficult conditions.

Congratulations and well done to you all.”

Joerg Bergmiester, Patrick Long, Marc Lieb, Marco Holzer, Patrick Pilet, Wolf Henzler, Richard Lietz – Porsche Factory Pilots

Porsche’s head of motorsport, Hartmut Kristen, commented after this latest success:

“The 50th running of this classic was unbelievably exciting. For much of the time, there were ten GT cars in one lap. The spectators were again treated to some fantastic motorsport. And it’s great of course to celebrate an impressive victory in front of such spectacular crowds. The Porsche 911 GT3 Cup again brilliantly underlined its outstanding reliability at this extremely difficult race.”

With its latest win, Porsche has now scored 22 overall and 74 class wins, making it the most successful manufacturer in the history of this race.

The anniversary race of the endurance classic in Florida, at which the new Porsche 911 ran as the safety car, was stronger than ever before. In the GT class alone, 45 cars lined up to start.

“To beat so many great drivers, the crème de la crème of GT pilots, is simply awesome,” said the winner Richard Lietz.

“Winning this race for Porsche is a highlight of my career, comparable only to my two victories in Le Mans.”

His teammate René Rast, the two-time champion of the Porsche Mobil 1 Supercup, to whom Porsche gave the chance to compete at Daytona in recognition of his excellent performance last season, said:

“Everything ran smoothly. We didn’t experience a single technical problem. That was only the second 24 hour race of my career and undoubtedly the toughest. During one of my stints I spent three and a half hours at the wheel. That was incredibly exhausting.”

In the gripping final phase, Wolf Henzler again pulled out all stops, but the leading Richard Lietz managed to stave him off to the flag.

Porsche Factory Pilot – Wolf Henzler

“He was just too quick today,” Henzler stated. “But to climb the podium again after my win last year is a huge success for me.”

With the Porsche 911 GT3 Cup fielded by Brumos Racing, which took off into the race from pole position, Marc Lieb pitted shortly before the flag for a ‘splash and dash’ refuelling stop.

Porsche Factory Pilot – Marc Lieb

Despite having led the race for long distances up until this point, he was unable to rejoin the fight for victory.

“We experienced a bit of bad luck towards the end with our race strategy,” he said. “But although I was rather disappointed initially, it’s still a great team effort to come third against such an incredibly strong GT field.”

Andrew Davis, Leh Keen and Marc Lieb – Brumos Racing

Turning the fastest race lap of the entire GT field, Porsche factory pilot Marco Holzer (Germany) turned heads at the classic on the Daytona International Speedway.

Porsche Factory Pilot – Marco Holzer

Alex Job Racing #23

He didn’t, however, manage to reach the flag.

“Everything was running beautifully with our car until the retirement,” he commented.

“But we had a bit of bad luck under the yellow flag. Three times we came in to refuel just before a caution phase and lost laps because of it. That’s rough.”

Lady Luck wasn’t with Porsche works drivers Joerg Bergmeister (Germany) and Patrick Long (USA) either.

Porsche 911 GT3 Cup of Flying Lizard Motorsports

With the Porsche 911 GT3 Cup of Flying Lizard Motorsports, which they shared with American Seth Neiman and Mike Rockenfeller (Switzerland), they were holding their own with the front-runners early on, but fell back and had to settle for 15th place at the flag.

Bergmeister/Long/Neiman/Rockenfeller (D/USA/USA/D), Porsche 911 GT3 Cup

“Early on in the race we were running in the top three,” said Patrick Long. “Our pace was very fast.

But Seth’s collision with a Daytona prototype put us out of serious contention.”

Porsche 911 GT3 Cup of Flying Lizard Motorsports

GT class

1. Lietz/Lally/Rast/Potter (A/USA/D/USA), Porsche 911 GT3 Cup, 727 laps

2. Henzler/Bleekemolen/Bertheau/Goossens/Pumpelly (D/NL/USA/B/USA), Porsche 911 GT3 Cup, 727 laps

3. Lieb/Haywood/Davis/Keen (D/USA/USA/USA), Porsche 911 GT3 Cup, 726 laps

4. Edwards/Bremer/Liddell (USA/DK/GB), Camaro GT.R, 726 laps

5. Beretta/Bertolini/Vilander (MC/I/SF), Ferrari 458, 726 laps

6. Franchitti/Bomarito/Hinchcliffe/Tremblay (GB/USA/CAN/USA), Mazda RX-8, 722 laps

7. Pilet/Farnbacher/Keating/Simonsen (F/D/USA/DK), Porsche 911 GT3 Cup, 721 laps

11. Armindo/Curtis/Lewis/Sofronas/Willsey (F/USA/USA/USA/USA), Porsche 911 GT3 Cup, 713 laps

14. Avenatti/Faieta/Poordad/Sweedler/Wagner (USA/USA/USA/USA/USA), Porsche 911 GT3 Cup, 707 laps

15. Bergmeister/Long/Neiman/Rockenfeller (D/USA/USA/D), Porsche 911 GT3 Cup, 706 laps

This slideshow requires JavaScript.

SOURCE:  Porsche AG Media Database

Communication Porsche AG Motorsportpress


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Porsche to Build West Coast Experience Center in Carson, California

Rendering of the Porsche Experience Center in North America, in Carson, California.  Front View (PRNewsFoto/Porsche Cars North America, Inc.)

New Southern California facility will be a center of excellence for vehicle and human performance education, from track experiences and driver training to car culture events

LOS ANGELES, Nov. 17, 2011  — Porsche Cars North America (PCNA) today announced it will build a second new Porsche Experience Center in North America, in Carson, California.

The purpose-built 53-acre facility and road handling course will be one of only five such sites in the world, including the original Porsche Experience Center at the legendary Silverstone Circuit in Great Britain and Centers in Leipzig, Germany and Shanghai, China.  In May, Porsche announced North America’s first Porsche Experience Center, to be built as part of the company’s new U.S. headquarters complex in Atlanta, Georgia.


Porsche Experience Center in North America, in Carson, California. Aerial View (PRNewsFoto/Porsche Cars North America, Inc.)

The new West Coast location will be situated near the intersection of two major Los Angeles area traffic arteries, the 405 and 110 Freeways, and is just minutes from Los Angeles International Airport (LAX).  Southern California is one of the largest Porsche markets in the United States.  Groundbreaking is anticipated for summer 2012.

“Helping enthusiasts feel and connect with their vehicle’s full potential through intelligent engineering has always been a part of the Porsche philosophy,” said Detlev von Platen, President and CEO of Porsche Cars North America.

“Now, we are excited to turn dreams into reality for all driving enthusiasts by creating a safe, exhilarating environment for experiencing the pleasure of being in the driver’s seat.”


Given the Porsche Experience Center’s extensive lineup of facilities and programs, finding the perfect mix of education and enjoyment won’t be difficult, no matter the individual’s skill or interest level.

The centerpiece of the complex will be a world-class test track and handling course, including areas where special surfaces replicate rain, ice, and snow conditions.  These training sections include the Ice Hill, where a steep slope, computer-controlled water jets, and a low-friction surface will challenge even the most experienced drivers and help them improve their real-world skills.  A special off-road area will combine 45-degree declines and ascents – ideal terrain for unleashing a Porsche Cayenne.

Porsche Experience Center in North America, in Carson, California. Back Entry (PRNewsFoto/Porsche Cars North America, Inc.)

Driving enthusiasts can sign up for sessions with highly trained Porsche driving consultants, while new drivers can enroll in programs that teach technique for navigating today’s challenging roadways.

The Porsche Driving Experience isn’t just for adults – special programs for kids will ensure that even young enthusiasts get an early start in the art of automobile appreciation.  Facilities, including track access, dining and conference spaces, will also be open to car clubs, corporate clients, and other special groups.

In addition to vehicle-based activities, the Porsche Experience Center will also offer programs focused on maximizing personal fitness, wellness, and athletic performance through its Porsche Human Performance Center.

This unique facility will feature a leading sports science laboratory and training programs, incorporating the latest techniques used in preparing Porsche race car drivers. Whether an individual’s competition vehicle of choice has four wheels or two – or consists of one’s own legs – the Porsche Human Performance Center offers customized experiences ranging from heat acclimation training and hydration strategies to individual wellness assessments.

Millions of residents and visitors will have easy access to the Porsche Experience Center: at LAX alone, over 59 million travelers passed through the airport in 2010.  Another 15 million consumers reside within a 50-mile radius from the facility, and even more are based within a few hours travel time by car, including Orange and San Diego counties, California and major markets to the North.

“Our mission is to help everyone who loves automobiles and car culture to experience the pure joy, the art, and the science of driving,” said James Taylor, general manager, Porsche Experience Center.

 “Whether you want to experience the latest Porsche models like the new seventh-generation Porsche 911, upgrade your personal performance as a racer or athlete, or host a car club event or a product launch, we look forward to working with customers to create a memorable program.”


The Porsche Experience Center will not just be for those who drive the track.  The facility is designed for the whole family, offering a Porsche Cafe and gift shop along with plenty of trackside viewing areas.  Additional fine dining facilities will be available for business meetings and events.

The Carson, California Porsche Experience Center will be designed by several of the world’s leading architectural partners.  Atlanta-based design firm Cooper Carry has been charged with creating the buildings’ eco-friendly footprints and structures, while two of the leading test track architects and engineers in the world, Giffels/IBI and Tilke Engineering, are designing the driving facilities.

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 194 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.

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SOURCE: Porsche Cars North America, Inc.

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Seinfeld Joins Singer as Porsche Rennsport Reunion IV Grand Marshal for October 14 – 16 Event at Mazda Raceway Laguna Seca in Monterey

Seinfeld Joins Singer as Porsche Rennsport Reunion IV Grand Marshal for October 14 – 16 Event at Mazda Raceway Laguna Seca in Monterey

ATLANTA — October 10, 2011 – The man who inspired many of the Porsche race cars that will be on display at the upcoming Porsche Rennsport Reunion IV will be joined by the man who has one of the most significant collections of those cars, as Jerry Seinfeld has been named co-Grand-Marshal with retired Porsche Engineer Norbert Singer.

Seinfeld, who will bring a number of his most-prized cars to Rennsport, was honored to be named to share the Grand Marshal duties with Singer.

“Norbert Singer is one Porsche’s most brilliant innovators and someone I have always wanted to meet. I am thrilled to join him in Monterey for Rennsport IV as Co-Grand Marshal,” said Seinfeld.

Jerry Seinfeld poses with his 1955 Porsche Spyder, on display at the Porsche exhibit at the Los Angeles Auto Show, where Porsche celebrated the worldwide debut of the new 2009 Boxster and Cayman at a press conference Wednesday afternoon.  PHOTO BY © AXEL KOESTER, ALL RIGHTS RESERVED, 11/19/08.

Seinfeld’s participation is particularly appropriate as Rennsport IV is honoring the Porsche 911. Included in his collection is the first production 911 (1964) and the last production air-cooled 911 – a 1998 993 that he bought from the factory – the last 993 to roll down the assembly line.

His collection, a mixture of street cars and race cars, includes a street-version Porsche 959 (not legal to drive in the U.S.) –  one of only 200 ever built. Others include the Porsche 917K that Steve McQueen drove in the movie Le Mans, a 1959 straight-16 GT speedster; and a 1955 Spyder 550 — the same model and pearl-grey color actor as the James Dean car.

About Porsche Rennsport Reunion IV

Porsche Rennsport Reunion IV will be the world’s greatest gathering of Porsche race cars and the drivers that drove them to victory, held at Mazda Raceway Laguna Seca from October 14 to 16, 2011. Hosted by Porsche Cars North America, it will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade.

Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car.

Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (, and Mazda Raceway Laguna Seca’s web site (, Ticket information is available by contacting 800-327-7322 or online at

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.

SOURCE: Porsche Cars North America Database


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Porsche Rennsport IV – New Viewing Perch for Porsche Fans


A view from atop the Red Bull Energy Center

Ticketholders for next weekend’s big Porsche Rennsport Reunion IV (October 14-16) receive an added bonus to the price of admission. The entire top deck of the Red Bull Energy Center high atop the race track will be open to view the on-track racing.

The panorama viewing deck, located across the Start/Finish line, atop the Red Bull Energy Center is normally reserved entirely for private hospitality.

But this weekend, fans can gain access to the birds-eye perch on top of the hospitality suite as part of their general admission ticket.

Tickets will be sold at the gate, but be sure to arrive at Mazda Raceway Laguna Seca early. You’re not going to want to miss any of the excitement. Such as…

  • Porsche Park in the Paddock

  • Authentic German Biergarten

  • Fifty-plus legendary Porsche drivers and engineers signing autographs

  • More than 80 vendors in the Yamaha Marketplace

  • 400 historic race cars in the paddock

  • Nearly 1,000 Porsches filling the Porsche Car Corral

  • North American debut of the 2012 Porsche Carrera 911

Porsche Rennsport Reunion IV – the west coast’s largest gathering of Porsches – happens once every three years.

Don’t miss it.

SOURCE: Press Release – Mazda Raceway Laguna Seca


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