Monthly Archives: March 2011

Porsche Everyday: Promotes its Sports Cars From An Entirely New Perspective


New Campaign will Rely Heavily on Owners’ Everyday Stories

Atlanta, March 24, 2011  – For the first time, Porsche is challenging many Americans’ perception of Porsche sports cars and in particular the 911 in a new campaign launching today.

The Engineered for Magic. Everyday campaign, via agency Cramer-Krasselt/Chicago, seeks to show the many dimensions of the iconic Porsche 911 and the brands other storied sports cars through the lens of daily driving.

The magic of Porsche is how thoroughly the cars transform your everyday, routine driving,said David Pryor, vice president of marketing, Porsche Cars North America. It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves.

Spanning TV, print, online, mobile, direct mail and a cinema promotion, the campaign drives home the engineering genius that allows these coveted sports cars to be everyday drivers.

When most people think of Porsche, they think magic and the cars certainly are, said Marshall Ross, chief creative officer, Cramer-Krasselt. What is markedly different about this campaign is were not selling the dream-car mystique of Porsche — that’s already a given. The creative challenge here was to tell the truth of the drivability of the car and still make it feel as special as it really is.

Debuting in selected markets tonight during the NCAA Tournament, the TV spot features vignettes of Porsche sports car owners in a number of seemingly everyday scenes: a parent picking up kids at school, a man running a home-improvement-store errand and a mom clearing away snow from the windshield each with titles re-characterizing the car as a school bus, a pickup truck and a snowmobile. In another vignette, as a man fires up the engine after a long day at the office, we see how the car’s incredible, mood-shifting virtues as his getaway car complement the everyday ones.

The closing voiceover says: Engineered for Magic. Everyday.

At the hub of the integrated campaign is a consumer-generated website where owners can share their own everyday stories.

With a combination of professionally produced videos and images along with owner-submitted content, the site builds a mosaic showcasing the many ways a Porsche is engineered for everyday magic.

For this effort, Porsche has once again reached out to its passionate and active loyalists and enthusiasts to participate and contribute to the story.

Last month, to start things off, Porsche sent 200 Flip video cameras to select owners asking them to contribute videos. The brand has also invited input from all its owners, the Porsche Club of America, dealers and their customers, and the million-plus Facebook fans for everyday stories, photos and videos.

In partnership with the Reelz channel, Porsche will also invite amateur film-makers to submit films that demonstrate daily magic.

Ten filmmakers will be selected to experience daily magic in a Porsche and then make a film about the experience. The winning submission will be shown in cinemas across the country …a first for Porsche and on the Reelz channel.

TV will run on national cable and print will appear in April issues of newspapers and magazines such as The Wall Street Journal, Wired, Fast Company and Condé Nast Traveler with headlines such as Turns small errands into short adventures and Passion should never take a snow day...all ending with Engineered for Magic. Everyday.

Source: Porsche

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsches proud racing heritage that boasts some 30,000 motorsport wins to date.

About Cramer-Krasselt

Cramer-Krasselt is the second-largest independent marketing and communications agency in the U.S., with billings nearing $1 billion. An Advertising Age Agency to Watch three of the last four years, C-K has grown by more than 50 percent since 2005. C-K is frequently recognized for its insight-driven creativity spanning advertising, digital, engagement strategies and public relations that helps clients change their category conversation. Headquartered in Chicago with offices in New York, Milwaukee and Phoenix, it represents major brands across virtually every industry, including: Benjamin Moore, Benihana, BRP (Ski-Doo, Sea-Doo, Evinrude), Burlington Coat Factory, Corona Extra, Crocs, Edward Jones,  Heinz (Ketchup, Smart Ones, Classico, Ore-Ida, Steam Mash), Hilton Hotels Worldwide, Johnsonville Sausage, Porsche, World Kitchen (Pyrex, Corelle) and Zicam. For more information, visit Cramer-Krasselt at

Visit the campaign’s new site at:


Tony Fouladpour
Porsche Cars North America

Kristin Fletcher


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Porsche 550 “The Lost Spyder” – a Mystery Novel by Sean Michael

If you enjoy a fast-moving story involving suspense, romance, interesting and likable characters, and surprising twists and turns, you will love this book! Mr. Michael immediately draws the reader in and makes it difficult to stop reading until the last page. He makes the characters both memorable and believable. But don’t take my word for it…buy the book and enjoy! Here on “The Lost Spyder” [Paperback]

Download a free sample of THE LOST SPYDER in PDF format.

Description of novel

John Christian (J.C.) Callahan was once an influential figure in Birmingham, Alabama — a brash entrepreneur known as much for his hard-edged personality as his business success. Now Callahan is living out his golden years in self-imposed isolation, a tough old man withdrawn from the community and seemingly obsessed with mechanical acquisitions. When he mysteriously disappears with a horse of cash, his estranged daughter Kristen is notified. Kristen Callahan is the sole remaining family that the old man can claim. But she’s the mirror image of her father. Instead of embracing his militaristic sense of order, Kristen is a free spirit who seeks wisdom in unexpected places – like palm readings and astrology charts. To locate her father, she contacts a low rent detective and second tier law student named Charlie Byrd. Together they discover that J.C. Callahan has disappeared on a quest. He is searching for a legend. The Porsche 550 Spyder. One of the rarest cars ever built, 550 Spyders are prized by wealthy collectors as valuable works of automotive art. For years, rumors whispered that one such car was stolen and lost forever. Now, after more than five decades, the mythical lost Spyder has finally been found. J.C. Callahan has the Spyder in his grasp, and its shocking secrets will not only change his life — they also may end it.

The Lost Spyder is refreshing. It is a fast-paced page turner. The characters and their interactions are believable. The scenes that the author takes the reader into are depicted beautifully.

Author Sean Michael inspects the very first proof of THE LOST SPYDER – in paperback!

Got a Kindle, Nook, or iPad? Check out Sean’s novel!

To learn more about Sean’s novel, head on over to – or just check it out on AMAZON KINDLE (CLICK HERE FOR AMAZON KINDLE) and BARNES & NOBLE NOOK (CLICK HERE FOR NOOK).

(Coming soon on other platforms. Note that if you have an iPad, you can easily read the book by using either the free Kindle or Nook apps.)

If Sean had to choose a genre for his book, it’s a “mystery” with elements of “thriller” and “suspense.” Yes, there is a private investigator. There are also generous amounts of humor and action. Probably because Sean loves to travel, there are a few different exotic (and not-so-exotic) locations. The book is 100% fiction, but it’s grounded by some genuine locales and historical events.

Author Bio

Sean Michael has appeared in a Business Week cover story, been photographed by National Geographic dancing in Czechoslovakia, directed short films on the backlot of Universal Studios, attended a top-20 American law school, drank cognac in the former Soviet republic of Transdniestria, sipped wine in Moldova, sampled herring in Sweden, been named a “Small Business Innovator of the Year,” hosted a party at the Playboy Mansion, lived in Greenwich Village, sat behind Dave Letterman’s desk, driven a Porsche on a race track, created among the first fictional characters on the Internet, publicly recited Russian poetry, watched ancient religious parades in Guatemala, developed some of AOL’s most popular online communities, told jokes onstage at LA’s Comedy Store, watched wild grizzly bears fight in Montana, climbed volcanoes in El Salvador, played videogames in Japan, and most recently hauled an Airstream travel trailer throughout the lower 48 states. The Lost Spyder is his first novel.


This is a work of fiction. Names, characters, places and incidents are either the product of the author’s imagination or are used fictitiously. Any resemblance to real events or persons, living or dead, is entirely coincidental. The publisher acknowledges that certain words, such as automobile names and designations, mentioned herein are the property of the respective trademark holders. Such words are used for purposes of identification only.

Product Details

  • Paperback: 288 pages
  • Publisher: Walkabout Production Group, LLC (February 2, 2011)
  • Language: English
  • ISBN-10: 0983306109
  • ISBN-13: 978-0983306108
  • Product Dimensions: 8 x 5.2 x 0.7 inches
  • Shipping Weight: 14.1 ounces


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German Artist: Bernd Lehmann – Automotive Unique Old Master Etchings

“Bernd Lehmann, born in 1950, is a contemporary painter of beautiful objects. His works speak from within, and in their perfection they rank among the supreme achievements of the etching technique.”

The artist –  Atelier-Bernd Lehmann

Bernd Lehmann, born in 1950, is living in Germany in the countryside near Hamburg. He is a freelance artist since 17 years now. Before he worked for several companies in Hamburg and the surroundings as a lithographer. In a very sensitive and empathic way he brings out the deep characters of his illustrations. Their charisma may touch the contemplator’s soul. His style is a composition of realism and impressionism.

The technique

Lehmann sways the mature technology of etching. He cuts his mirrored  pictures into a metal surface to create a design in intaglio just like the old masters Rembrandt or Dürer did. He inks the metal plate with one color and puts it with a moistened sheet of paper in a high pressure  printing press. The numbers of the crafted impressions are low to keep  up the value. Every single print will be finished in a special way and  colored as may be necessary. So every print is a genuine original.


The artists reputation

Connoisseurs all over Europe appreciate the impressive quality of his fine etchings. His etchings of flowers and portraits of musicians, poets and other characters of the contemporary history and also views from vintage cars to lighthouses formed his kudos. His works could be seen at the Frankfurt Book Fair, Frankfurt Ambiente, IAA Frankfurt Car Fair and Art Fair Europe.

Hans Herrmann-Le Mans 1970 – Original-Radierung

Lehmann crafted etchings for clients such as Caterpillar, Volkswagen, Porsche, Airbus, Lamborghini, Breitling, Rolls Royce and Bentley

A German philosopher and university professor characterized his works as “truly gorgeous, technically perfect and equally absolutely romantically empathetic.” “His art concentrates the beauty of the moment”, a doctor of literature lauded Lehmanns etchings.

The Dream of Flying

AIRBUS etchings by Bernd Lehmann, focusing on the A380


Bernd Lehmann
Platenkamper Strasse 12
Neuenkirchen-Tewel, 29643
Tel: +49 5195 933296
Web Site:
Fax: +49 5195 933532
Contact: Bernd Lehmann

YouTube Videos


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Porsche:TruSpeed Motorsports Announces Patrick Long as Pirelli World Challenge Driver


Photo: TruSpeed Motorsports

Costa Mesa, CA – March 23rd, 2011

TruSpeed Motorsports, based in Costa Mesa, Calif., today announced the signing of Patrick Long to race the #45 PrivacyStar Porsche GT3 Cup Car in the 2011 Pirelli World Challenge Championships Series.

After much speculation, Long will first race for TruSpeed starting with the season opener of the WC Series this weekend, March 25-27 on the streets of St. Petersburg, FL.

Rob Morgan, 1996 Rolex 24 Hours of Daytona GTS-1 class winner, runs TruSpeed Motorsports, and will drive the #46 Entrust/TruSpeed Porsche GT3 Cup for the season.

Photo: TruSpeed Motorsports
Photo from The FRS Company

Long said, “I’m excited at the chance to do some sprint racing, in a tough series and with a very strong team. TruSpeed has a great team structure with some awesome people that I have worked with in the past. That was the initial draw for me to this idea, then getting to know Rob and just how passionate he is about his racing made it a no-brainer to sign up with these guys.

I like that Pirelli World Challenge is unique – standing starts, sprint formats, double-header weekends, all that. I will be jumping in Thursday cold turkey, but I love St. Pete’s street circuit and it helps that it’s just down the road from where I’ve been living for the past four years.”

Long will race in all the events except for Miller, which conflicts with his European test schedule. Kelly Collins will take Long’s place at the Utah round of the championship.

Team owner Rob Morgan was elated to announce the hiring of Long. “I’m thrilled to be teaming up with Patrick this season, particularly as a driver. Having him around to help us continue to develop as a team will be fantastic, and I know he’ll push me as a driver. Having someone with his record of success and skill involved will help us grow, both on and off track. I can’t wait to get to work at St. Pete this weekend, and to start building on the successes we’ve had in the past.”

The Pirelli World Challenge Series kicks off this weekend with twin races on the streets of St. Petersburg, Florida, Saturday and Sunday, March 26-27.

For live timing and scoring, visit:


The Pirelli World Challenge Series GT class features Porsches, Corvettes, Mustangs, Volvos, Vipers, Nissan GT-Rs – and this year, Cadillacs – and will race 12 times over eight events. Venues are

Streets of St. Petersburg*
March 25-27, 2011
Also on after initial broadcast
Streets of Long Beach
April 15-17, 2011
Also on after initial broadcast
Larry H. Miller Dealerships Utah Grand Prix
April 29 – May 1, 2011
Also on after initial broadcast
Mosport Grand Prix*
May 20-22, 2011
Also on after initial broadcast
Mid-Ohio Sports Car Course*
August 5-7, 2011
Also on after initial broadcast
Infineon Grand Prix*
August 26-27, 2011
Also on after initial broadcast
Mazda Raceway Laguna Seca
September 16-18, 2011
Also on after initial broadcast
Petit LeMans
Sept. 28 – Oct. 1, 2001
Also on after initial broadcast


TruSpeed Motorsports wishes to thank its 2011 sponsors and partners.

For more information, visit:

NADA Guide:
Merrill Lynch:

TruSpeed Motorsports was founded in 2001 by Rob and Charles Morgan, over the years racing in the Grand-Am Rolex Sports Car Series, the IMSA GT3 Cup Challenge and World Challenge. TruSpeed runs a robust arrive-and-drive and trackday business, as well as a street and race car sales and service facility in Orange County, California.

For information about TruSpeed’s racing, performance car sales and service, visit:


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Porsche puts on sale the 918 Spyder super sports car with its innovative plug-in hybrid drive

Starting gun for sales of the Porsche 918 Spyder hybrid super sports car 918 units of exclusive future technology

The latest rendering of Porsche’s plug-in hybrid 918 Spyder super sports car.

Now available for ordering, the 918 Spyder will feature cutting-edge plug-in hybrid technology and stunning performance, forever changing the future of the super sports car

ATLANTA – March 21, 2011 — After outstanding customer response to the concept car first shown at the 2010 Geneva Motor Show, Porsche today announced that dealers around the world will begin taking 918 Spyder customer orders. This is a significant step toward actual production of the company’s next super sports car, a Porsche that marries unique plug-in hybrid technology and outstanding performance in a visually stunning and purely Porsche package. Porsche Press Release

Stuttgart. Today is the day that Dr. Ing. h.c. F. Porsche AG, Stuttgart, puts on sale the 918 Spyder super sports car with its innovative plug-in hybrid drive. Production development is proceeding apace in the wake of the outstanding customer response to the concept car unveiled at the Geneva Motor Show 2010. Thanks to its unique hybrid technology, the 918 Spyder is estimated to consume a mere three litres of fuel per 100 kilometres (94 mpg imp.) based on the New European Driving Cycle (NEDC). Its V8 engine delivers more than 368 kW (500 hp), assisted by two electric motors with a total of at least 160 kW (218 hp). The 918 Spyder is available for immediate order priced from 645,000 Euro – subject to VAT and country-specific charges.

To ensure a 918 Spyder’s exclusivity, the two-seater is limited to no more than 918 units. The earlier a customer orders his vehicle, the earlier it will be delivered, as production is initialized in the same sequence in which orders are received. Production of the 918 Spyder is scheduled to commence on 18 September 2013 – 9/18 in US date convention – in a quasi manufacturing operation at Porsche’s main plant in Stuttgart-Zuffenhausen. Delivery of the initial vehicles will commence in November 2013.

The design’s DNA is derived from the Carrera GT and Porsche 917 sports car as well as the RS Spyder and is very closely modeled on the 2010 concept car. Unlike the concept car, however, the production version of the two-seater, based on a carbon fibre-reinforced plastic monocoque, features a manual roof system with removable roof panels that can be stowed in the front luggage compartment.

The 918 Spyder is driven by a unique type of plug-in hybrid system. It comprises a high-revving V8 engine with a displacement exceeding four litres and output of more than 368 kW (500 hp). The mid-engine power unit is based on the racing engine of the successful Porsche RS Spyder, which provided impressive proof of its efficiency with its multiple victories in the Michelin Green X Challenge in the American Le Mans Series, the Le Mans Series and the 24 Hours of Le Mans. Power transmission to the rear wheels is by means of a compact, seven gear Porsche-Doppelkupplungsgetriebe (PDK). This is complemented by two electric motors – one each on the front and rear axle – with a joint mechanical output of at least 160 kW (218 hp). This configuration offers an innovative, variable all-wheel drive with independent control of the propulsion force on both axles. The energy storage unit is a liquid-cooled lithium-ion battery that can be charged from a conventional domestic power socket, delivering a range in excess of 25 km (16 miles) in the NEDC on purely electric power. The charging time depends on the country-specific mains network, being approximately three hours in Germany, for example. A quick charging option is planned to reduce charging time yet further.

The 918 Spyder’s combined total fuel consumption in the NEDC (ECE-R 101) is anticipated to be 3.0 l/100 km (94 mpg imp.), equating to CO2 emissions of 70 g/km (112 g/mile). Despite that, the super sports car offers performance of the highest order. It accelerates from a standing start to 100 km/h (62 mph) in a maximum of 3.2 seconds and has a top speed of more than 320 km/h (199 mph). That means the Spyder will be able to manage a lap of the Nürburgring Nordschleife in less than seven minutes and 30 seconds – trumping the Porsche Carrera GT, which needs seven minutes and 32 seconds. The top speed on purely electric power is 150 km/h (94 mph).

To shorten the time the customer has to wait for the 918 Spyder, Porsche is offering everyone placing an order the exclusive opportunity to acquire a 911 Turbo S “Edition 918 Spyder”, also limited to no more than 918 units. Visually, both inside and out, the special edition is inspired by the 918 Spyder’s characteristic individual features. That includes the distinctive acid green features such as the specific and part-embroidered model logos and seams, the instrument cluster needles, the specific PCM screen and illuminated door entry guards. The limited edition badge on the glove compartment lid bears the same number as the 918 Spyder the customer has ordered. The 911 Turbo S “Edition 918 Spyder” can also be ordered in the same colour.

Both the technology and basic equipment of the new 911 Turbo S “Edition 918 Spyder” are based on the 530 hp (295 kW) 911 Turbo S. In the case of the special edition, the already comprehensive standard equipment is complemented in particular by an enhanced leather interior, a special instrumentation version and additional carbon elements both inside and out.

The 911 Turbo S “Edition 918 Spyder” is being offered to coincide with the commencement of sales of the 918 Spyder with deliveries starting in June 2011. The Coupé version of the special edition costs 173,241 Euro in Germany and 184,546 Euro as a Cabriolet – including VAT and country-specific equipment items respectively.

Note: Images of the 918 RSR and the 911 Turbo S “Edition 918 Spyder” from the Porsche press database

How Porsche dealers will order the 918 Spyder – Autoblog

According to Porsche, you can buy a 918 Spyder from any Porsche dealer anywhere in the world, provided they’ve signed a participation agreement with Porsche. Details are few and far between on what that agreement entails. What Porsche is saying, though, is how dealers who sign the agreement will order their cars.

Dealers who want to place an order for a 918 will have to submit an “Allocation Request Form.” Porsche will reply with an “Allocation Response Form,” which tells the dealer whether there’s a car available for them. Once that’s done, the dealer submits an order form, along with a $200,000 down payment. Porsche will respond with a confirmation and an estimated month for production.

The next step is another $200,000 deposit 12 months before the production date. The balance – $445,000 plus shipping, if you’re counting – is due when Porsche says the car is done. Porsche says the car will not be shipped until it has been paid for in full. The reason, apparently, is that it won’t be building any of the hyper-expensive 918s on speculation, and that each car needs to have an owner before it is built.

918 Spyder Program

Porsche 918 Hybrid dealer information

Frequently asked questions


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Porsche Rennsport IV Reunion Poster Revealed

Poster by Dennis Simon

ATLANTA – March 18, 2011. Today, Porsche Cars North America took the veils off of the official Rennsport Reunion IV artwork that will symbolize the world’s greatest gathering of historic and contemporary Porsche race cars and their drivers October 14 to 16, 2011. Because this year’s event will feature as a special highlight the decades-long success story of the 911 race cars the poster depicts two of the most exciting protagonists, the 1981 factory 935 long tail in Martini colors and Al Holbert’s 911 RSR from 1974.

The painting is the works of renowned automotive artist, Dennis Simon ( ) who created the posters for two of the previous venues. They show off the mighty 917 and 962 in Gulf and Löwenbräu livery (2007) and the three 908s as they cross the finish line of the 1970 24 Hours of Daytona (2004). Both posters are now collectors’ items and the new one will likely be no different.

The 917 and 962 in Gulf and Löwenbräu livery (2007)

Poster by Dennis Simon

The three 908s as they cross the finish line of the 1970 24 Hours of Daytona (2004)

Poster by Dennis Simon

Porsche Rennsport 2001 Reunion Poster organized by Porsche Car North American and Brian Redman

Additional details of the Porsche Rennsport Reunion IV along with images from the first three Rennsport Reunions will be published on Porsche’s press web site ( and Mazda Raceway Laguna Seca’s web site (, as they become available. Ticket information is available by contacting 800-327-7322 or

Resource: Porsche Cars North America, Inc

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche vehicles in the United States. It is a wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG and employs approximately 220 people who provide parts, service, marketing and training for some 196 dealers. From its inception in 1948, Porsche has been a leader in advancing vehicle performance, improving automotive safety and developing ever more fuel efficient technologies in its high-performance models.  At the core of this success is Porsche’s proud racing heritage that dates back to its beginnings. Today, with some 30,000 motorsport wins, Porsche is recognized as the most successful marquee in sports car racing. PCNA, which imports the iconic 911 series, the Boxster and Cayman sports cars, the Cayenne SUV and Panamera Gran Turismo strives to maintain a standard of excellence, commitment and distinction synonymous with this historic brand.


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“Porsche in Pieces” – Break It Down Episode by National Geographic Channel

Mark your calendars

LA Dismantlers for Porsche

will be featured

Thursday, May 12 @ 7 pm and 10:00 PM on a TV show

on the

National Geographic NATGEO Channel,


Break it Down – “Porsche in Pieces”.

Other air dates:
Nat Geo US reair 05/13/2011 01:00
Nat Geo Latin America 04/07/2011 21:00
Nat Geo Asia Taiwan 04/12/2011 21:00
NGC HD Iberia 04/25/2011 23:35
Nat Geo Australia New Zealand 04/26/2011 20:30
Nat Geo France 04/26/2011 20:40
Nat Geo UK Only 04/27/2011 21:00
Nat Geo Japan 05/30/2011 23:00

no description available

Los Angeles, California – home to the rich and famous…and their sports cars. Luxury is king here, and some say nothing shows off better than a Porsche. But when those cars crash and burn in accidents, their wreckage comes to “LA Dismantlers for Porsche”.

Photo courtesy of Los Angeles Dismantler for Porsche (LA Porsche)

Here expert teams tear down the totaled remains and pulls out the salvageable parts including the engines, transmissions, and seats, anything that wasnt damaged in the impact.

Now the teams will have three new Porsches to tackle in “Porsche in Pieces”

a 2002 Boxster

a first-generation 911

and a  997 Carrera

Each car has components that customers have back ordered,

so these fresh wrecks will need to come apart now.

National Geographic Channel Porsche In Pieces Credits

Photo courtesy of Los Angeles Dismantler for Porsche (LA Porsche)

Look out for upcoming articles featuring LA Dismantler in Porsche magazines such as

Porsche Club of America’s Panorama magazine and Excellence.

About Los Angeles Dismantler

Los Angeles Dismantler for Porsche 911, Boxster, Cayman, & Cayenne (Panamera soon) Porsches are unlike any other vehicle you will drive and Los Angeles Dismantler is unlike any other wrecking facility you’ll see. The yard is clean and orderly with parts and cars stored in custom built racks. You can find parts even the dealership can’t get a hold of. Los Angeles Dismantler can ship all over the world, call (818) POR-SCHE (767-7243) to get started with your next Porsche project.

Axiom Motorsports – Blog

Axiom Motorsports is an auto shop in the Greater Los Angeles area, near LAX that specializes in the care, repair, restoration and maintanance of air cooled Porsches.

Porsche in Pieces (National Geographic)

It’s not about us, but we did play a supporting role….In this town, that counts, after all there is no business, like show business.

The lady producer, Denise Prichard,  said:   you guys are going to be on TV,  I was thinking….I should have brought my clown shoes…..Long story short, we have been commissioned to built a turbo engine for this car, Nat Geo was following this car as one of the three they were going to feature on their show.

Cut !!       again, from the top,…… was an experience, every move was done three or four times, I think  they should make transmission lifting an Olympic sport, after installing that G50 4 times, we felt we deserve some gold , and It is not easy working with a mic taped you chest.

The star of the show is LAPD



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Porsche Design Store Opens in San Francisco

Porsche Design Group Comes to San Francisco


Fans of fancy sports cars rejoice!!

With existing stores in the United States doing so well in recent years, The Porsche Design Group, based in Bietigheim-Bissingen, has decided to open a store in San Francisco.

Opening its doors at 100 Grant Avenue, it will specialize in luxurious, beautifully made pieces for men and women, designed with a sporty, casual aesthetic. And if you are looking for the ultimate black leather jacket, we’re told this is the place to get it!

“Leather has been in fashion for decades,” says Dr Juergen Gessler, CEO of the Porsche Design Group. “So it fits in perfectly with our timeless and purist design standards.”

Another must-have item are their premium running shoes, Bounce:S2.

These high-tech running shoes were launched for the first time in January 2008, going on to win a number of awards. They won the “Plus X Award”, Europe’s biggest technology, sports and lifestyle competition, and “Time” magazine named them one of the 50 best innovations of the year.

Porsche Design is known for their extensive eye wear collection, which are pretty famous and almost classic

Yoko Ono made these sunglasses famous in 1979, and they have been relaunched in the Porsche Design collection. (what if Steve McQueen hung out with Yoko Ono, or did they?)… point being you could make a “spectacle” out of wearing them.


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Porsche Design – San Francisco


San Francisco, CA, 94108



Mon – Sun: 9:00 am 7:00 pm


Parking Lot





Porsche Design Group Facebook

Your invited to the Grand Opening on Thursday, March 31st, 2011 –


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PORSCHE ANNOUNCES: “Rennsport Reunion IV” along with “Porsche Race Car Classic” concours to be held Oct. 14-16th, 2011

Legendary automotive artist Dennis Simon has once again been chosen to create the event posters for Porsche’s Rennsport Reunion, a not-quite-annual gathering of historic Porsche racecars.Simon has created the posters for two of the previous three Rennsport Reunions. His 2004 poster featured three 908s crossing the finish line at the 1970 Daytona endurance race, and the 2007 version included a 917 in Gulf livery and a 962 in Lowenbrau colors.

For Porsche-philes, these posters have become instant collectibles.
The 2011 Rennsport Reunion IV will be held at

Laguna Seca from October 14-16.

it’s official…..Here’s the press release:

Quote: PORSCHE ANNOUNCES RENNSPORT REUNION IV TO BE HELD IN OCTOBER ~ World’s Largest Gathering of Porsche Race Cars and Drivers Seeks New Frontiers, Moves West

ATLANTA, GA – March 8, 2011 — Porsche Cars North America (PCNA) and Mazda Raceway Laguna Seca today announced Porsche Rennsport Reunion IV will take place at the famed California racetrack the weekend of October 14 – 16, 2011.Sponsored by PCNA, Rennsport Reunion IV brings together an unprecedented gathering of significant Porsche vintage and current race cars, as well those who have driven them to victory in the world’s most famous sports car races. The three-day program of on-track competition is complemented by a concours d’elegance, which is open to invited race participants, and special activities celebrating the decade-long, illustrious history of the legendary 911 race cars.

This is from the archives and from the 2007 Rennsport Reunion III. A bunch of 917s, 908s, 906s, etc

After the highly successful staging of three venues in the East, held every three years, with the first one held in Lime Rock in 2001, Rennsport Reunion IV will now be moving west, tapping a vast array of car aficionados and Porsche enthusiasts.

Porsche Announces Rennsport Reunion IV To Be Held In October

Porsche 917 and 956/962 racecars during Rennsport III, held at Daytona International Speedway in 2007. The 917 debuted in the late 1960s and the 956 in the early 1980s with the 962 shortly thereafter. It was the largest gathering of the legendary machines with Coupes, Spyders and Longtails both racing and on display.

“While the Rennsport name has become a staple fixture for international collectors and racers over the past ten years, choosing the Monterey Peninsula will open up this one-of-a-kind gathering to the many Porsche fans in California and beyond who were previously unable to attend,” said Detlev von Platen, President and Chief Executive Officer of Porsche Cars North America. “Now they’ll have the opportunity to see, feel and hear from up close hundreds of famous Porsche race cars and dozens of their drivers from past and present during a truly memorable weekend dedicated to Porsche’s motorsport heritage.”

Porsche Rennsport Reunion IV will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade. Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car from Stuttgart-Zuffenhausen.

Porsche Announces Rennsport Reunion IV To Be Held In October

911 CARRERA Porsche 911 Carrera RSR Turbos lined up during Rennsport III, held at Daytona International Speedway in 2007. The 911 RSR was the first turbocharged 911 racecars, starting in 1974. Rennsport Reunions are an extraordinary gathering of significant Porsche vintage racecars and those who have driven them to victory in the world’s most famous sports car races.

“This will truly be a rare gathering of significant Porsche race cars on the West Coast,” commented Gill Campbell, CEO/general manager of Mazda Raceway Laguna Seca. “Porsche has a long racing tradition in Monterey and we look forward to celebrating its heritage in a befitting manner for everyone to enjoy.”

Laguna Seca tickets for Rennsport… look here!
Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (, and Mazda Raceway Laguna Seca’s web site (, as they become available.

(Rennsport IV Release.pdf…More !!.)

Ticket information is available by contacting 800-327-7322 or online at

For more information on the Porsche Race Car Classic or to purchase tickets visit

Porsche and Mazda Raceway Laguna Seca are working in association with the Porsche Race Car Classic to combine efforts to raise awareness for the Bonnie J. Addario Lung Cancer Foundation and the UCSF Thoracic Oncology Program.

Complementing the Rennsport Reunion IV venue is the Porsche Race Car Classic, an exclusive concours held at nearby Quail Lodge in Carmel on Sunday, October 16. Steve Heinrichs, producer of the Porsche Race Car Classic, explained, “this once-in-a-lifetime gathering of vintage Porsche race cars solely from Porsche’s break-out era of 1950-1965 will raise critical funding to directly support lung cancer research. We’ll have Gmünds, Glöcklers, 550s, 718s, 804s, 904s, 356s, Abarths and more – in numbers and provenance never before seen.”



A feature on the 2007 Porsche Rennsport Reunion III held at Daytona International Speedway.
Courtesy of Porsche Cars North America /

Pelican Parts is to be a sponsor of Rennsport Reunion IV at Laguna Seca!

Link to 3000+ photos from Rennsport Reunion 3: Pelican Parts Photos – Porsche Rennsport Reunion III at Daytona Speedway – November 2007 – Rennsport 3

Link to 3000+ photos from Rennsport Reunion 2: Pelican Parts Photos – Rennsport Reunion – Daytona 2004

[Source: PCNA, Pelican Part, 6Speed, Early 911S Registry]

Come October the world’s finest examples of 1950-1965 Porsche race cars will roll onto the Monterey Peninsula. Cars from the Porsche AG Museum, Ingram Collection, Ranson Webster Collection, Dr. Julio Palmaz Collection, and Seinfeld Collection will all be represented on the grassy fields at Quail Lodge in Carmel, California on October 16, 2011 for the Porsche Race Car Classic.


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