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Daily Archives: May 14, 2011

Porsche to Build New U.S. Headquarters in Atlanta with Test Track by 2013

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New headquarters will house nearly all U.S. Porsche colleagues under one roof, including a dramatic customer experience center and test track

Porsche just gave Atlanta’s image a bit of a spit polish.

The decision to build a $100 million complex on the grounds of the former Ford assembly plant in Hapeville is not only a glitzy marketing move for the German carmaker, experts said, it is also a shiny endorsement of the city and state.

“This has marquee value,” said Don McEachern, president of North Star Destination Strategies of Nashville, a company that offers advice on reputations to cities. “It speaks volumes about Atlanta. You get the Porsche name and brand. You get the halo effect. It is nothing but good.”

And with Georgia still shakily emerging from a painful recession, Porsche provides more marketing glow for luring other companies to the area.The project will move Porsche’s North American headquarters from Sandy Springs, Ga., a northern suburb of Atlanta.

ATLANTA – May 12, 2011Porsche Cars North America (PCNA) announced it will build a new headquarters in Atlanta, the city it has called home for thirteen years.

The new complex will be located in the Aerotropolis Atlanta development site, near the brand new International Terminal at Hartsfield-Jackson Atlanta International Airport.

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It will be comprised of modern office facilities for a workforce that will eventually number 400 employees, including a Technical Service and Training Center, as well as a leading-edge Customer Experience Center that will feature a handling road course to show-off the capabilities of Porsches industry-leading vehicles.

A layout of the test track planned for Porsche’s new headquarters in Atlanta. Click on photo.

A layout of the test track planned for Porsche's new headquarters in Atlanta.

Groundbreaking is planned for this fall with the move-in date scheduled for the second half of 2013.

The unparalleled nature of the Porsche ownership experience absolutely deserves an equally unique home. That is what well create with our new headquarters – a concept completely new to the U.S. automotive industry, and one that delivers our brand and product experience to our employees, dealers and customers alike, said Detlev von Platen, President and CEO of Porsche Cars North America.

Our new American headquarters will allow us to finally bring together all our major sales, after sales and financial services capacities, thus making us an even stronger organization. It also sends a strong message to our dealers and our customers that we believe in the strength of the U.S. market and its future growth, von Platen explained.

At the same time, this decision demonstrates our commitment to the State of Georgia and the City of Atlanta to remain a vital part of this vibrant region.

The decision to stay in Atlanta was the result of a thorough, more than one-year long search and evaluation process that spanned metropolitan Atlanta and several out-of-state sites. The new headquarters will not only be home to PCNA, but also to Porsche Financial Services, Inc., and Porsche Business Services, Inc. which are both currently located in Lisle, Illinois. Other Porsche businesses will also be included, building a solid foundation for further expansion of Porsches largest market worldwide.

We welcome the entire Porsche team to Atlantas newest corporate center, the innovative Aerotropolis complex, said Kasim Reed, the mayor of Atlanta. Porsches decision to reinforce its roots and grow its next-generation U.S. headquarters here is a testament to the vitality and vibrancy of our city and an exciting addition to the many iconic brands that also call Atlanta home.

The Porsche crest will be a perfect welcome sign to greet the hundreds of thousands of visitors and guests that land each day at the worlds busiest airport in Atlanta.

There’s no better place to live, work and play than Georgia, stated Nathan Deal, Governor of Georgia. As a 13-year corporate citizen of our great state, Georgia-based Porsche employees already know that once you have Georgia on Your Mind it is impossible to let go. Now we look forward to extending our famous Southern hospitality to the entire Porsche team – and to adding an incredible new destination to Georgia’s list of must-see places.

With over 25,000 cars sold in 2010, PCNA finished last year up 33 percent over the previous year. With its new headquarters, a dedicated, passionate employee and dealer body, and a strong line-up of iconic sports cars, a brand new generation of Cayenne SUVs and the latest addition to the brand, the Panamera Gran Turismo, Porsche is poised for continued success in the United States.

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsches proud racing heritage that boasts some 30,000 motorsport wins to date.

SOURCE: Porsche Cars North America, Inc. – Porsche Press USA  

 

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Porsche Names Brian Redman Official Ambassador to Rennsport Reunion IV

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Brian Redman winning the 1970 Targa Florio, with Jo Siffert in a 908/3 – Porsche won the grueling mountain race in Sicily 11 times, more than any other manufacture

British Racing Legend Will Add His Expertise and Energy to the Much Anticipated October Event

ATLANTA, April 13, 2011 – Porsche Cars North America (PCNA) announced the appointment of Brian Redman as Official Ambassador to Rennsport Reunion IV. In his new role Redman will serve as an advisor to PCNA’s organizing team in the months leading up to the October 14 to 16 event and represent the company vis-à-vis race fans and participants in all Rennsport related matters.

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“I can’t think of a more qualified person than Brian to help us realize another successful Rennsport Reunion”, said Detlev von Platen, President and CEO of Porsche Cars North America.

“Not only was he instrumental in designing and organizing the previous venues, but with his own colorful racing history, not the least with some of our most famous race cars, Brian Redman personifies the spirit and fascination that we want to encourage with this next gathering of Porsche race cars and their designers and drivers”, von Platen added.

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Starting in 1959, Redman’s career has spun more than four decades of racing sports cars as well as Formula 5000 and Formula One. Although making a name for himself as an all-round talent, his biggest triumphs came in racing sport prototypes in the world’s most famous and notorious venues.

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Brian Redman/Porsche 908.3/Nürburgring 1000 Km/1970

From Nürburgring, Spa, Monza, Imola, the Targa Florio, Brands Hatch, Zeltweg, Watkins Glen to Daytona and Sebring, Redman won them all. As a member of 1969 factory team he helped Porsche win the World Manufacturers Championship for the first time in the 908LH and 908/2. He then repeated this feat in 1970 with the 908/3 and awesome 917K.

Redman still drives vintage race cars, organizes and promotes historic automotive events and provides individual and group driving instructions.

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Even now, at age 74, Redman still competes approximately a half-dozen times a year in various Vintage Series events. After more than 50 years of racing, the sport continues to pull him in.[Picture Source: International Motorsports Hall of Fame; Autosports Marketing Assoc.]

A member of the Detroit and Sebring halls of Fame, was inducted into the Talladega Hall of Fame  earlier this year.

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Brian Redman 1971 Porsche 908/3

Porsche Rennsport Reunion IV will be the world’s greatest gathering of Porsche race cars and the drivers that drove them to victory, held at Mazda Raceway Laguna Seca from October 14 to 16, 2011. Hosted by Porsche Cars North America, it will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade.

Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car.

Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (press.porsche.com), and Mazda Raceway Laguna Seca’s web site (www.mazdaraceway.com), as they become available. Ticket information is available by contacting 800-327-7322 or online at www.mazdaraceway.com.

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Source: Photos and Press News at Porsche Press Database at http://press.porsche.com/.

 

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Entry and Event Schedule – PORSCHE RENNSPORT REUNION IV 2011

More than 60 years of Porsche racing history will be on display at Rennsport Reunion IV at Mazda Raceway Laguna Seca in October.

classic Porsche race cars from more than 60 years gathered in one place at Rennsport Reunion.

Like in the previous reunions, Rennsport Reunion IV will bring together over 60 years of Porsche racing history from the tiny but nimble Porsche 550 Spyder through the groundbreaking 906 and 908 with their plastic bodies to the mighty 917 with over 1,000 horsepower.

Classic Porsche 550s will take on 550As, 356 GTs and RSKs at the fourth Rennsport Reunion on Oct. 14-16 at Mazda Raceway Laguna Seca in Monterey, Calif.–and that’s just one class of Porsches.

PRESS RELEASE: PORSCHE RENNSPORT REUNION IV STARTS ITS ENGINE

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Groupings, Schedule of Greatest Gathering of Porsche Race Cars Released

More details and a schedule of events are listed below in the press release.

Atlanta, May 13, 2011 – Preparations for Rennsport Reunion IV continue, and Porsche Cars North America and Mazda Raceway Laguna Seca today released the latest race groupings and schedules for the fourth installment of fourth installment of its historic event, to be held Oct. 14-16, 2011.

This rare occasion will reunite the cars and drivers that together have written Porsche’s motorsports history during the last 60 years on all five continents.

When Porsche Cars North America held the first Rennsport Reunion in the summer of 2001 at Lime Rock Park, it didn’t take long for the participants to realize they were sharing in something extraordinary. Subsequent Rennsports, II and III, were both held at Daytona International Speedway in Florida and built upon the original premise, remarkable racecars reunited with their equally remarkable drivers.

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As in the past three reunions, cars will be grouped by the period in which they raced so that enthusiasts can fully focus on the different motorsports eras with their ever more ferocious machines and increasingly sophisticated technology.

All fans will have full access to both paddocks and track side to view everything from the tiny but nimble Porsche 550 Spyder through the groundbreaking 906 and 908 with their plastic bodies to the mighty 917 with over 1,000hp.

A majority of the hundreds of racecars expected will be made up by the many racing versions of Porsche’s iconic 911 model. From its rather humble beginnings as 911 TR in the mid-1960s this car was for two decades the platform of motorsports legends. Letters and numbers such as RSR, 934 or 935 to GT3 series have stood for proven winners at that time and contributed heavily to the over 30,000 victories that Porsches collected over the past 60 years.

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Eight groups promise a jam-packed, three-day racing program with practice, qualifying and warm-up for each group.

The races will be complemented by an exhibition parade and a Concours on Saturday afternoon.

The weekend will conclude with a guest appearance of the Cayman Interseries and a race of modern 911 Cup cars for the Rennsport Reunion Trophy.

Tentative schedule

Group 1: Gmund Cup
550, 550A, RSK, RS60-61 (4&8 cyl.) 2000 GSGT (Dreikantschaber), Abarth Carrera, 356 GT, and any other 356 with FIA history. Selected 356 history cars.

Group 2: Eifel Trophy
904 (4&6 cyl.), 914/6 GT, 911TR, 911ST, 911 (911 up to 2.5 liter), Lotus/Porsche, Cooper/Porsche (Pooper) etc, Elva/Porsche.
914’s & 911’s must have period racing history

Group 3: Weissach Cup
906, 910, 907, 908, 908/2, 908/3 (8 cyl. & 6 turbo), 909, 917 (normally aspirated and turbocharged)

Group 4: Carrera Trophy
911 (over 2.5 liter), RSR, 3.0 RSR, 2.1 Turbo, 934, 935, 936, 924 GTS, 924 GTR.

Group 5: Stuttgart Cup
956, 962, GT1, WSC, RS Spyder.

Group 6: Cayman Interseries

Group 7: PCA Club Racing
Porsche Club of America race cars

Group 8: Rennsport Reunion Cup – Porsche Cup Cars
911 Feature Race: – 911 Trophy

PORSCHE RENNSPORT REUNION IV 2011 Event Schedule
Subject to change

For PORSCHE RENNSPORT REUNION IV 2011 Event Schedule pdf click here

FRIDAY, October 15, 2011
7:00 AM Gates Open
7:00 AM – 5 :00 PM Registration : Embassy Suites, Seaside
8:00 AM – 8:20 AM Practice Group 1 – Gmund Cup
8:30 AM – 8:50 AM Practice Group 2 – Eifel Trophy
9:00 AM – 9:20 AM Practice Group 3 – Weissach Cup
9:30 AM – 9:50 AM Practice Group 4 – Carrera Trophy
10:00 AM – 10:20 AM Practice Group 5 – Stuttgart Cup
10:30 AM – 10:50 AM Practice Group 6 – Cayman Interseries
11:00 AM – 11:20 AM Practice Group 7 – PCA Club Racing
11:30 PM – 11:50 PM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
11:50 PM – 1:00 PM LUNCH -VIP hot laps/Parade Laps
1:00 PM – 1:20 PM Qualifying Group 1 – Gmund Cup
1:30 PM – 1:50 PM Qualifying Group 2 – Eifel Trophy
2:00 PM – 2:20 PM Practice Group 3 – Weissach Cup
2:30 PM – 2:50 PM Practice Group 4 – Carrera Trophy
3:00 PM – 3:20 PM Practice Group 5 – Stuttgart Cup
3:30 PM – 3:50 PM Practice Group 6 – Cayman Interseries
4:00 PM – 4:20 PM Practice Group 7 – PCA Club Racing
4:30 PM – 4:50 PM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars

SATURDAY, October 16, 2011
7:00 AM Gates Open
7:00 AM – 5 :00 PM Registration : Embassy Suites, Seaside
8:00 AM -8:15 AM Warm up Group 1 – Gmund Cup
8:25 AM – 8:40 AM Warm up Group 2 – Eifel Trophy
8:50 AM – 9:10 AM Qualifying Group 3 – Weissach Cup
9:20 AM – 9:40 AM Qualifying Group 4 – Carrera Trophy
9:50 AM – 10:10 AM Qualifying Group 5 – Stuttgart Cup
10:20 AM – 10:40 AM Qualifying Group 6 – Cayman Interseries
10:50 AM – 11:10 AM Qualifying Group 7 – PCA Club Racing
11:20 AM – 11:50 AM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
11:50 AM – 1:30 PM LUNCH – VIP hot laps/Parade Laps
1:30 PM – 1:50 PM RACE Group 1 – GMUND CUP
2:00 PM – 2:20 PM RACE Group 2 – EIFEL TROPHY
2:30 PM – 3:30 PM Parade/exhibition of Porsche’s racing history to include significant Porsche racing cars
3:30 PM -6:00 PM Concours on Pit Lane

SUNDAY, October 17, 2011
7:00 AM Gates Open
7:00 AM – 12:00 PM Registration : Embassy Suites, Seaside
8:00 AM – 8:15 AM Warm up Group 7 – PCA Club Racing
8:25 AM – 8:40 AM Warm up Group 4 – Carrera Trophy
8:50 AM – 9:05 AM Warm up Group 5– Stuttgart Cup
9:15 AM – 9:30 AM Warm up Group 6 – Cayman Interseries
9:40 AM – 9:55 AM Warm up Group 3 – Weissach Cup
10:05 AM – 10:35 AM Qualifying Group 8 – Rennsport Reunion Cup – 911 Cup Cars
10:45 PM -11:15 PM Race Group 7 – PCA CLUB RACING
11:25 PM – 11:45 AM Race Group 3– WEISSACH CUP
11:45 AM – 1:00 PM LUNCH – VIP hot laps/Parade Laps
1:00 PM – 1:20 PM Race Group 4 – CARRERA TROPHY
1:30 PM – 1:50 PM RACE -911 TROPHY
2:00 PM – 2:20 PM Race Group 5 -STUTTGART CUP
2:30 PM – 3:00 PM Race Group 6 – CAYMAN INTERSERIES
3:15 PM – 4:00 PM Race Group 8 – RENNSPORT REUNION CUP – 911 CUP CARS

Ticket information is available by contacting (800) 327-7322 or online at Mazda Raceway Porsche_Rennsport_Reunion_IV

Source & Photos: Porsche Press Database  and Mazda Raceway

 

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