When Porsche launched its new “Engineered for Magic. Everyday” advertising, the company also invited independent filmmakers to submit short films demonstrating how Porsche vehicles fit that motto.
The company let ten filmmakers borrow Porsches to produce their short videos, and has now released the winning video and the two runner-up sports on YouTube.
Check out the winning and two finalist My Daily Magic videos below.
The winning film was “It’s a Magical Life” by Michael Korbel, and follows the life story of a Porsche 911 owner — from meeting a girl on the beach to dropping his son off at school. Korbel’s film will be shown online and before movies at Spotlight Cinema Networks around the country.
Porsche also has published two of the ten finalist videos to YouTube. In “Sweet Dreams,” directed by Rod Guajardo, a young child dreams of the adventures her family will have driving to a picnic in a Porsche Panamera.
In Kristina Woo’s “The Ride”, a father uses his 911 Cabrio to recreate the open-air experience and thrills of a rollercoaster.
To further promote the “Everyday” marketing campaign, Porsche also has a new website where owners can submit stories, photos, and videos about their own vehicle. Called Porsche Everyday, the site contains everything from official Porsche TV commercials, to testimonials from owners with almost 300,000 miles on their Porsche.
Source: YouTube & Porsche
To give credit where it’s due, the winning video was imaginative, documenting the very moment when a new Porschephile is born. As World Car Fans tells us, the 60 second video earns winner Michael Koerbel a choice of prizes: he can opt for a one year lease on a Porsche vehicle (up to $18,000 in value), or can take $18,000 cash and a trip to the video’s Red Carpet Premiere screening.
“The magic of Porsche is how thoroughly the cars transform your everyday, routine driving,” said David Pryor, vice president of marketing, Porsche Cars North America.
“It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves.