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Daily Archives: February 9, 2012

1955 Winter Vintage Porsche Motor Skiing (With a Twist) the World’s Most Dangerous Sport

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The roots of ‘skijoring’ or motor skiing can be traced back to Bavaria, circa 1955, when a group of Germanic lunatics decided it would be a good idea to use motorbikes, VW Beetles and Porsches to tow themselves around for fun.

Filmed in Bavaria, Germany. The skiers are towed behind cars travelling at great speed.

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The concept is simple enough: put a rope on a car or motorcycle, presumably equipped with studded snow tires, then have the driver navigate a race course at speeds up to 100 miles per hour.

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Probably not considered the most dangerous sport by today’s standards!

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Evidently safety was not as big of a concern back then either. The speeds and proximities to other skiers in this clip are unlike anyone would have attempted.

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See the Teutonic madness, featuring Porsche 356s and even a Porsche 550 Spyder, a short but sensationalized video below.

You can spot the Porsche 550 Spyders in the video, and what appears to be Otto Mathe’s famous 4 cam-powered single seat racer, which you can see in person visiting the Prototype Museum in Hamburg.

Probably the Gmund 040, then used by Otto Mathe to tow his ice racer

Source: The British Pathé Film Archive

All 90,000 British Pathe reels can be viewed and enjoyed on:http://www.britishpathe.com

World’s Most Dangerous Sport (1955). Filmed in Bavaria, Germany. Skiers are towed by cars and motorcycles travelling at great speed. Probably not considered the most dangerous sport by today’s standards!

 

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PORSCHE Brand PEPSI Cola Six Pack from Brazilian Pepsi Company

On a hot summer day, nothing can be more refreshing than an ice cold soft drink.  From Pepsi to Coca-Cola, from Orange to Root Beer, sparkling water to seltzer, there are numerous soft drinks to choose from.  Soft drinks are sold in every gas station, every restaurant and just about every place you go today.

But where did this Porsche theme Pepsi six pack of carbonated delight come from?

Brazil of all places and with a Porsche “transportation” theme!

For any Porsche enthusiast and Porsche collector this is one more thing to add too the shelf.  Unfortunately, this maybe hard to find as the promotion was back in 1997 in Brazil.  Pretty cool though. I love it when Porsche and various companies do theme promotions like this. Now if they would only do more marketing like this, I would be first in line to purchase!

And a little more “Pepsi Porsche” triva… from what I remember according to the Porsche race car driver/actor James Dean‘s official site, James Dean’s first professional acting job was a 1950 Pepsi commercial “in which a group of teenagers dance around a jukebox singing ‘Pepsi-Cola hits the spot‘” a rare James Dean video. Now that’s a classic.

 

The six pack includes:
Pepsi Porsche 911 Carrera azul (blue)

Pepsi Porsche 911 Carrera Cabrio azul (blue)

Pepsi Porsche 356 B (black)

Pepsi Porsche 911B amarelo (yellow)

Pepsi Porsche 911 Turbo vermelho (red)

Pepsi Porsche Boxster vermelho (red)

 Product Description Information:
Can Museum ID: PEP03-COL-350-BR-1997
Brand: PEPSI
Flavor: Cola
Volume: 350mL
Country Made For:  Brazil
Country Made In:  Brazil
Description: PORSCHE SET: 911 CARRERA
Year of Issue: 1997
Material: Aluminum
Barcode: 7892840800079
Top: Tab top
Theme: TRANSPORTATION

SOURCE: Pepsi –  Can Museum 

Brazilian PepsiCo. cans

Two of the largest and most profitable soda corporations is Coca-Cola Company and the  Pepsi Cola Company, which is now referred to as PepsiCo by the company. Both Coca-Cola and PepsiCo invest tens-of-millions of dollars per year in worldwide marketing campaigns. By visiting their websites (www.cocacola.com and http://www.pepsi.com), one can see that the two rival companies are invested in very diverse products. Even though Coca-Cola and PepsiCo are targeting the same markets, they approach their marketing strategies in very different ways.

 
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Posted by on February 9, 2012 in Porsche

 

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