Daily Archives: March 29, 2012

iRacing to Build Virtual “RUF RT12R” Porsche to its lineup of virtual race cars today announced plans to add the Ruf RT12R to its lineup of virtual race cars and high performance automobiles. Manufactured by Ruf Automobile GmbH, the RT12R is among the world’s very fastest production automobiles., the world’s foremost online motorsport simulation service, today announced plans to add the RUF RT12R to its lineup of virtual race cars and high performance automobiles.

Manufactured by RUF Automobile GmbH, the RT12R is among the world’s very fastest production automobiles.


“We’re excited to offer the RUF RT12R to iRacers around the world,” says Steve Myers, Executive Vice President and Producer, Motorsport Simulation, LLC.

“We’re proud of the assortment of virtual race cars we have available, but iRacers have made it clear they also want high-performance, exotic automobiles in our service.  The RUF RT12R certainly fits the bill.  It’s a superb piece of automotive sculpture, with performance that is nothing short of breathtaking.”

At the heart of the RUF’s performance is a 3.8 liter, twin-turbo, flat six engine producing 730 horsepower and nearly 700 lb/ft of torque.  Coupled with a six speed transmission, the RT12R has a top speed of 230 mph.

“RUF is pleased to partner with in building a digital version of the RT12R,” said Estonia Ruf, Director of Marketing, RUF Automobile GmbH.

“For more than 70 years RUF has been recognized for the craftsmanship and cutting-edge engineering that goes into all of our automobiles.  Although it is a young company, comparatively speaking, iRacing clearly shares those core values of craftsmanship and engineering excellence.”

iRacing vehicle dynamic engineers will begin the process of creating a digital prototype of the RT12R later this spring.

When completed, the prototype will undergo a rigorous testing and development process in order to insure the virtual RUF drives just like the real one.

iRacing expects to make its RUF RT12R available to iRacing members in the fall of 2012.

SOURCE: by David Phillips 

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Posted by on March 29, 2012 in iRacing, Porsche


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Porsche Design interchangeable lenses P’8478 sunglasses for Summer


Press Release

March 29th, 2012

Summer, Sun, Switching Shades

Your Passion. Your Image.

Porsche Design P'8478 Raspberry and Steel Blue

Porsche Design P'8478 Raspberry and Steel Blue

New, exclusive colors for Porsche Design P’8478

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Stuttgart. For summer, Porsche Design is presenting interchangeable lenses in new color variants for the legendary P’8478 sunglasses. As of now, as well as the six classic shades of brown, light blue silver mirrored, grey gradient silver mirrored, green, dark orange silver mirrored and olive silver mirrored three more exclusive colorways – sulfur (yellow), steel blue (blue) and raspberry (red) – are available.

Porsche Design P'8478 Sulfur

Porsche Design P'8478 Sulfur

A sought-after style icon, P’8478 sunglasses were Porsche Design’s first ever eyewear and today they are still one of the most successful models.

The design of this classic item has remained unchanged since 1978, the only difference being the use of ultra-light titanium to bring the P’8478 up to the technical state-of-the-art of the 21st century.

Porsche Design P'8478 Steel Blue

Porsche Design P'8478 Steel Blue

The revolutionary feature of these sunglasses was – and is – their innovative interchangeable lens mechanism which enables them to be adapted to various sight requirements and light conditions.

Thus the trendy aviator sunglasses not only stand for a sense of style; their appeal lies in their intelligent functionality.

Available in four sizes (S, M, L und XL), the P’8478 has become the ultimate classic, enhancing every shape of face.

In 1978 the sunglasses with the innovative interchangeable lens mechanism were not only the first glasses to be made by Porsche Design, but were also the luxury brand’s first contribution to the fashion world.

With the new color variants for interchangeable lenses in:

sulfur (yellow)

P'8478 Interchangeable Lens Sulfur

P'8478 Interchangeable Lens Sulfur

steel blue (blue)

P'8478 Interchangeable Lens Steel Blue

P'8478 Interchangeable Lens Steel Blue

and raspberry (red)

P'8478 Interchangeable Lens Raspberry

P'8478 Interchangeable Lens Raspberry

Porsche Design again establishes a trend matching the height of contemporary fashion. The enlarged range of lenses is obtainable in four sizes, corresponding to the four available frame sizes (S, M, L and XL).

As of now, the new summer shades for the Porsche Design P’8478 sunglasses are

available exclusively from Porsche Design stores throughout the world, and from the

online shop at

Porsche Design is a luxury brand with a special focus on technically-inspired products. The brand Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche. The products are the embodiment of functionality, timelessness and purist design. They impress by the technical innovations they incorporate.

The product portfolio includes watches, sunglasses, luggage, a sport and fashion collection, electronic products, and a line of fragrances for men. All products of the brand are designed at the Porsche Design Studio in Zell am See, Austria, and are sold worldwide in the company’s own stores, in franchise stores, shop-in-shops, high-end department stores and exclusive specialist retailers.

SOURCE: Porsche Design Press Portal


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