Sophisticated 3D animations and spectacular images communicate Porsche identity
Stuttgart. Right on cue for the world premiere of the new 911 Carrera at the IAA Frankfurt Motor Show, Dr. Ing. h.c. F. Porsche AG, Stuttgart, is launching a multimedia firework extravaganza. TV spots, adverts, film clips and web specials featuring spectacular images and sophisticated 3D animations will showcase the Porsche identity.
Because the 911 icon personifies what the Porsche brand stands for like no other model: tradition and innovation, performance and practicality, design and functionality, exclusivity and social acceptance.
The new TV spot relates what you get when you pack loads of good ideas into a lump of metal. A metal plate acts as a projection screen for the most emotional moments in Porsche history, and begins to change shape in response. Racing victories, engineering achievements, customer adulation, the childhood dream of the sports car – all this forges the metal, in a unique way, further and further again into the new 911, which is finally released into the real world.
The 30-second TV spot, combining historical film material and new pictures, was created entirely in CGI technology – a 3D animation that was behind the spectacular effects in the cinema blockbuster “Avatar”.
App “Porsche Identity. The new 911.”