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Category Archives: 2011 IAA Frankfurt Motor Show

Porsche launches campaign accompanying world premiere of the new 911

Advertising campaign “Porsche Identity. The new 911.”

 

Sophisticated 3D animations and spectacular images communicate Porsche identity

Stuttgart. Right on cue for the world premiere of the new 911 Carrera at the IAA Frankfurt Motor Show, Dr. Ing. h.c. F. Porsche AG, Stuttgart, is launching a multimedia firework extravaganza. TV spots, adverts, film clips and web specials featuring spectacular images and sophisticated 3D animations will showcase the Porsche identity.

Because the 911 icon personifies what the Porsche brand stands for like no other model: tradition and innovation, performance and practicality, design and functionality, exclusivity and social acceptance.

Webspecials “Porsche Identity. The new 911.”

The new TV spot relates what you get when you pack loads of good ideas into a lump of metal. A metal plate acts as a projection screen for the most emotional moments in Porsche history, and begins to change shape in response. Racing victories, engineering achievements, customer adulation, the childhood dream of the sports car – all this forges the metal, in a unique way, further and further again into the new 911, which is finally released into the real world.

The 30-second TV spot, combining historical film material and new pictures, was created entirely in CGI technology – a 3D animation that was behind the spectacular effects in the cinema blockbuster “Avatar”.

App “Porsche Identity. The new 911.”

The film sequences entailed an odyssey along breathtaking Californian coast roads, through the Redwood National Park with its impressive giant trees, through the Sierra Nevada, the searing midday heat and icy night-time cold of Death Valley. In twelve days, the 75-strong crew covered 2,500 miles and produced 15,000 metres of film material.

The photo shoot for the advertising campaign involved six weeks in New Zealand, where the varied, unspoilt landscapes provided the ideal backdrop for the 911. All the shots depict the 911 Carrera and 911 Carrera S together but with one model always dominating, drawing the beholder’s attention to the new design details.

The 911 experience is what counts on the Internet and on mobile platforms. A special 360° flight around the vehicle at www.porsche.com shows all the technical details, and the driving dynamics can be experienced at first hand in a virtual test drive at the wheel of the 911.

SOURCE: Public Relations and Media
Corporate Press

 

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Porsche’s crowd-puller: The new 911 Carrera-2011 IAA Frankfurt Motor Show


Porsche at the 2011 IAA Frankfurt Motor Show with four world premieres

Stuttgart. With the new 911 Carrera, the next completely redeveloped generation of the sports car classic by Dr. Ing. h.c. F. Porsche AG, Stuttgart, celebrates its world premiere at the 2011 IAA Frankfurt Motor Show.

The sports car icon is stepping into the limelight with its flat, stretched silhouette, exciting contours and precisely designed details, yet from the very first glance it remains unmistakably a 911. True to the 911 tradition, the distinctive Porsche design language with its tendons and muscles exudes power and elegance. The 100 millimetre (3.94 inch) longer wheelbase and reduced height combined with the up to 20-inch wheels underpin the athletic appearance.

Setting the standard in its class, as it has for generations, the new 911 raises the performance and efficiency bar yet again. All Coupés get by with significantly less than ten litres of fuel per 100 kilometres. Fuel consumption and emissions are up to 16 per cent lower compared with its predecessor. The Carrera with the new 350 hp (257 kW) 3.4-litre boxer engine and optional Porsche Doppelkupplungsgetriebe (PDK) consumes a mere 8.2 litres per 100 kilometres based on the NEDC – 1.6 l/100 km less than its predecessor. Also, at 194 g/km CO2, it is the first Porsche sports car to make it below the 200 g/km mark.

911 Carrera S

With the Carrera S as well, with its 3.8-litre boxer engine and what is now 400 hp (294 kW), fuel consumption when paired with the optional PDK is reduced by 14 per cent or 1.5 l/100 km to 8.7 l/100 km despite 15 hp (11 kW) more power. That equates to CO2 emissions of 205 g/km.

The all-new, lightweight body is an intelligent aluminium-steel construction. It is responsible for a significant proportion of the weight reduction of up to 45 kilograms. New active control systems elevate driving dynamics to an unprecedented level. The new electro-mechanical power steering offers Porsche’s typical precision and feedback, and also helps to economise on fuel. Moreover, the world’s first seven-speed manual transmission is featured as standard. Additional systems and functions such as auto start/stop, thermal management and electrical system recuperation further enhance the new Carrera’s efficiency.

Also celebrating a world premiere at the 2011 IAA Frankfurt Motor Show is the Panamera Diesel, the long-range cruiser in Porsche’s Gran Turismo stable with an impressive turn of speed. With a range in excess of 1,200 kilometres on a full 80 litre tank, it is a good bet as a distinctly economical GT saloon thanks to its fuel consumption of only 6.3 litres of diesel per 100 kilometres based on the NEDC with optional low-friction tyres.

Panamera Diesel

The new Panamera Diesel is powered by a smooth-running, three-litre V6 250 hp (184 kW) engine and a brawny maximum torque of 550 Newton metres. Power transmission is handled by an eight-speed automatic transmission.

911 GT3 RS 4.0

With the 911 GT3 RS 4.0, which is making its debut in front of an international public in Frankfurt, one of the most popular, coveted and successful Porsche racing pedigree production cars is entering the home straight.

Limited to 600 vehicles, the 911 GT3 RS 4.0 brings together in a road car all the attributes that have made the Porsche 911 GT3 a serial winner on the race track.

The four-litre displacement sports engine, the largest engine ever used in a production 911, produces 500 hp (368 kW). At 125 hp per litre, the engine is also the most powerful naturally aspirated engine. This propels the 911 GT2 RS 4.0 around the Nürburgring-Nordschleife circuit in 7:27 minutes.

The Cayman S Black Edition limited to 500 units is also celebrating its debut in Frankfurt. The all-black, mid-engine Coupé boasts even better performance than the Cayman S and offers especially lavish equipment. The Cayman S Black Edition is powered by a 3.4-litre flat-six engine with power output increased by 10 hp to 330 hp (243 kW). The greater power feeds directly through into the two-seater’s performance. The acceleration times from nought to 100 km/h (62 mph) are improved to 5.1 seconds with the six-speed manual transmission and to 5.0 seconds with the optional Porsche Doppelkupplungsgetriebe (PDK).

Cayman S Black Edition

The world premieres are accompanied by two vehicles, which provide impressive proof of the tradition and future of Porsche Intelligent Performance. The Boxster E and the legendary “Semper Vivus”, the world’s first fully-functional, full-hybrid car. The Boxster E, with one electric motor apiece on front and rear axle, runs on purely electric power with four-wheel drive and is equivalent to a Boxster S in terms of driving dynamics. Together with two other Boxster Es, in which an electric motor drives the rear wheels, the prototype is being used to explore the everyday practicality of all-electric vehicles and how they are used, especially in terms of driving and battery charging.

The faithful reconstruction of the “Semper Vivus” pays tribute to the visionary invention of Ferdinand Porsche, who in building it in 1900 created the first ever functional vehicle with a series hybrid drive. The faithful replica, the visionary design of which impresses to this very day, was the outcome of a collaboration between Porsche Engineering and Karosseriebau Drescher, a coachbuilding company based in Hinterzarten (Germany).

Porsche looks forward to welcoming its visitors, prospective purchasers and customers at the IAA Motor Show in Hall 3.0, Stand A12. The press conference will take place on September 13th at the Porsche Stand.

SOURCE: Public Relations and Media
Technology Press

 

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The new Porsche 911 Carrera: Tradition meets modernity

World premiere at the 2011 IAA Frankfurt Motor Show

 

Stuttgart. At 48, the Porsche 911 Carrera is younger than ever: The completely redesigned generation of the sports car icon is stepping into the limelight with its flat, stretched silhouette, exciting contours and precisely designed details, yet from the very first glance it remains unmistakably a 911. True to the 911 tradition, the distinctive Porsche design language with its tendons and muscles exudes power and elegance.

The 100 millimetre (~ 3.9 inches) longer wheelbase and reduced height combined with the up to 20-inch wheels underpin the athletic appearance. At the same time, the typical sports car compact exterior dimensions were retained. Seen from the front, the eye is drawn to the 911’s trademark wide-arched wings. They emphasise the wider front track, so that the new 911 Carrera models sit even more solidly on the road. The remodelled exterior mirrors are accommodated on the upper edge of the door and not as before on the mirror triangle. Not only is this aerodynamically advantageous, it also emphasises the new design line and visual impression of width.

The all-new, lightweight body is an intelligent aluminium-steel construction. It is responsible for a significant proportion of the weight reduction of up to 45 kilograms. Combined with significantly greater rigidity. Aerodynamic optimisation – including a wider, variably extending rear spoiler – enabled the new 911 Carrera’s lift to be reduced yet further while retaining a very good Cd value.

To complement the modern exterior design, the Porsche designers created an interior, the architecture of which takes its cue from the Porsche Carrera GT. The driver is now even more closely integrated with the cockpit thanks to the centre console rising up to the front with the high-mounted shift lever or gear selector located especially close to the steering wheel in typical motorsport fashion. Classic Porsche elements are also to be found inside, as they are on the outside: the instrument cluster with five round instruments – one of them a high resolution multifunction screen, the central rev counter and the ignition lock to the left of the steering wheel.

Setting the standard in its class, as it has for generations, the new 911 Carrera and Carrera S raise the performance and efficiency bar yet another notch. All versions get by with significantly less than ten litres of fuel per 100 kilometres (28 mpg imp.). Fuel consumption and emissions are up to 16 per cent lower compared with its predecessor. Among other things, this is achieved by systems and functions such as auto start/stop, thermal management, electrical system recuperation, the world’s first seven-speed manual transmission and – in conjunction with the Porsche-Doppelkupplungsgetriebe (PDK) – sailing as it is called. The new electro-mechanical power steering offers not only Porsche’s typical precision and feedback but also helps to increase efficiency and reduce fuel-consumption.

For example, the 911 Carrera with the new 350 hp (~ 257 kW) 3.4-litre boxer engine and optional PDK consumes a mere 8.2 litres per 100 kilometres (~ 34 mpg imp.) based on the New European Driving Cycle (NEDC) – 1.6 l/100 km (~ 6 mpg imp.) less than its predecessor. Also, at 194 g/km CO2, it is the first Porsche sports car to make it below the 200 g/km mark. With the 911 Carrera S as well, with its 3.8-litre boxer engine and what is now 400 hp (~ 294 kW), fuel consumption when paired with the optional PDK is reduced by 14 per cent or 1.5 l/100 km (~ 5 mpg imp.) to 8.7 l/100 km (~ 32 mpg imp.) despite 15 hp (~ 11 kW) more power. That equates to CO2 emissions of 205 g/km.

At the same time there are performance improvements in both models. The 911 Carrera S with PDK manages to accelerate from nought to 100 km/h (~ 62 mph) in 4.3 seconds. Pressing the Sport Plus button on the optional Sport Chrono package cuts that to 4.1 seconds. The 911 Carrera with PDK needs only 4.6 seconds (Sport Plus 4.4 seconds) to sprint from a standing start to 100 km/h (~ 62 mph).

The new 911 doesn’t just offer better longitudinal dynamics, however, but top performance at an unprecedented level in terms of transverse dynamics as well. In addition to the longer wheelbase, the greater agility, precision and driving stability are based, among other things, on the wider front track, the new rear axle and new electro-mechanical power steering. Depending on the model, there are other standard or optional active control systems available as well that further enhance the driving dynamics. That is especially true for the Porsche Dynamic Chassis Control (PDCC) active roll stabilisation system, available for the first time on the 911 Carrera S. For example, the system reduces lateral inclination when cornering, the tyres always being in the optimal position relative to the road surface and able to transmit higher lateral forces. Maximum cornering speeds are increased; even faster lap times on racing circuits are possible.

It has therefore been possible in the new model to extend yet further the span of apparently contradictory attributes such as performance and efficiency, sportiness and everyday practicality that has always typified the Porsche 911. That makes the 911 Carrera more of a 911 than ever.

The new Porsche 911 Carrera celebrates its world premiere at the 2011 IAA Frankfurt Motor Show. The launch of the new 911 models gets under way on 3 December 2011, the new cars can be orderd from September 1st. Prices in Germany are 88,038 euro for the 911 Carrera and 102,436 euro for the 911 Carrera S, including 19 per cent VAT and market-specific equipment.

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Source: Porsche AG

Public Relations and Media
Product and Technology Press

 

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