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Porsche to Build New U.S. Headquarters in Atlanta with Test Track by 2013

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New headquarters will house nearly all U.S. Porsche colleagues under one roof, including a dramatic customer experience center and test track

Porsche just gave Atlanta’s image a bit of a spit polish.

The decision to build a $100 million complex on the grounds of the former Ford assembly plant in Hapeville is not only a glitzy marketing move for the German carmaker, experts said, it is also a shiny endorsement of the city and state.

“This has marquee value,” said Don McEachern, president of North Star Destination Strategies of Nashville, a company that offers advice on reputations to cities. “It speaks volumes about Atlanta. You get the Porsche name and brand. You get the halo effect. It is nothing but good.”

And with Georgia still shakily emerging from a painful recession, Porsche provides more marketing glow for luring other companies to the area.The project will move Porsche’s North American headquarters from Sandy Springs, Ga., a northern suburb of Atlanta.

ATLANTA – May 12, 2011Porsche Cars North America (PCNA) announced it will build a new headquarters in Atlanta, the city it has called home for thirteen years.

The new complex will be located in the Aerotropolis Atlanta development site, near the brand new International Terminal at Hartsfield-Jackson Atlanta International Airport.

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It will be comprised of modern office facilities for a workforce that will eventually number 400 employees, including a Technical Service and Training Center, as well as a leading-edge Customer Experience Center that will feature a handling road course to show-off the capabilities of Porsches industry-leading vehicles.

A layout of the test track planned for Porsche’s new headquarters in Atlanta. Click on photo.

A layout of the test track planned for Porsche's new headquarters in Atlanta.

Groundbreaking is planned for this fall with the move-in date scheduled for the second half of 2013.

The unparalleled nature of the Porsche ownership experience absolutely deserves an equally unique home. That is what well create with our new headquarters – a concept completely new to the U.S. automotive industry, and one that delivers our brand and product experience to our employees, dealers and customers alike, said Detlev von Platen, President and CEO of Porsche Cars North America.

Our new American headquarters will allow us to finally bring together all our major sales, after sales and financial services capacities, thus making us an even stronger organization. It also sends a strong message to our dealers and our customers that we believe in the strength of the U.S. market and its future growth, von Platen explained.

At the same time, this decision demonstrates our commitment to the State of Georgia and the City of Atlanta to remain a vital part of this vibrant region.

The decision to stay in Atlanta was the result of a thorough, more than one-year long search and evaluation process that spanned metropolitan Atlanta and several out-of-state sites. The new headquarters will not only be home to PCNA, but also to Porsche Financial Services, Inc., and Porsche Business Services, Inc. which are both currently located in Lisle, Illinois. Other Porsche businesses will also be included, building a solid foundation for further expansion of Porsches largest market worldwide.

We welcome the entire Porsche team to Atlantas newest corporate center, the innovative Aerotropolis complex, said Kasim Reed, the mayor of Atlanta. Porsches decision to reinforce its roots and grow its next-generation U.S. headquarters here is a testament to the vitality and vibrancy of our city and an exciting addition to the many iconic brands that also call Atlanta home.

The Porsche crest will be a perfect welcome sign to greet the hundreds of thousands of visitors and guests that land each day at the worlds busiest airport in Atlanta.

There’s no better place to live, work and play than Georgia, stated Nathan Deal, Governor of Georgia. As a 13-year corporate citizen of our great state, Georgia-based Porsche employees already know that once you have Georgia on Your Mind it is impossible to let go. Now we look forward to extending our famous Southern hospitality to the entire Porsche team – and to adding an incredible new destination to Georgia’s list of must-see places.

With over 25,000 cars sold in 2010, PCNA finished last year up 33 percent over the previous year. With its new headquarters, a dedicated, passionate employee and dealer body, and a strong line-up of iconic sports cars, a brand new generation of Cayenne SUVs and the latest addition to the brand, the Panamera Gran Turismo, Porsche is poised for continued success in the United States.

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsches proud racing heritage that boasts some 30,000 motorsport wins to date.

SOURCE: Porsche Cars North America, Inc. – Porsche Press USA  

 

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Porsche Names Brian Redman Official Ambassador to Rennsport Reunion IV

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Brian Redman winning the 1970 Targa Florio, with Jo Siffert in a 908/3 – Porsche won the grueling mountain race in Sicily 11 times, more than any other manufacture

British Racing Legend Will Add His Expertise and Energy to the Much Anticipated October Event

ATLANTA, April 13, 2011 – Porsche Cars North America (PCNA) announced the appointment of Brian Redman as Official Ambassador to Rennsport Reunion IV. In his new role Redman will serve as an advisor to PCNA’s organizing team in the months leading up to the October 14 to 16 event and represent the company vis-à-vis race fans and participants in all Rennsport related matters.

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“I can’t think of a more qualified person than Brian to help us realize another successful Rennsport Reunion”, said Detlev von Platen, President and CEO of Porsche Cars North America.

“Not only was he instrumental in designing and organizing the previous venues, but with his own colorful racing history, not the least with some of our most famous race cars, Brian Redman personifies the spirit and fascination that we want to encourage with this next gathering of Porsche race cars and their designers and drivers”, von Platen added.

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Starting in 1959, Redman’s career has spun more than four decades of racing sports cars as well as Formula 5000 and Formula One. Although making a name for himself as an all-round talent, his biggest triumphs came in racing sport prototypes in the world’s most famous and notorious venues.

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Brian Redman/Porsche 908.3/Nürburgring 1000 Km/1970

From Nürburgring, Spa, Monza, Imola, the Targa Florio, Brands Hatch, Zeltweg, Watkins Glen to Daytona and Sebring, Redman won them all. As a member of 1969 factory team he helped Porsche win the World Manufacturers Championship for the first time in the 908LH and 908/2. He then repeated this feat in 1970 with the 908/3 and awesome 917K.

Redman still drives vintage race cars, organizes and promotes historic automotive events and provides individual and group driving instructions.

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Even now, at age 74, Redman still competes approximately a half-dozen times a year in various Vintage Series events. After more than 50 years of racing, the sport continues to pull him in.[Picture Source: International Motorsports Hall of Fame; Autosports Marketing Assoc.]

A member of the Detroit and Sebring halls of Fame, was inducted into the Talladega Hall of Fame  earlier this year.

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Brian Redman 1971 Porsche 908/3

Porsche Rennsport Reunion IV will be the world’s greatest gathering of Porsche race cars and the drivers that drove them to victory, held at Mazda Raceway Laguna Seca from October 14 to 16, 2011. Hosted by Porsche Cars North America, it will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade.

Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car.

Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (press.porsche.com), and Mazda Raceway Laguna Seca’s web site (www.mazdaraceway.com), as they become available. Ticket information is available by contacting 800-327-7322 or online at www.mazdaraceway.com.

Follow Porsche:

Source: Photos and Press News at Porsche Press Database at http://press.porsche.com/.

 

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Entry and Event Schedule – PORSCHE RENNSPORT REUNION IV 2011

More than 60 years of Porsche racing history will be on display at Rennsport Reunion IV at Mazda Raceway Laguna Seca in October.

classic Porsche race cars from more than 60 years gathered in one place at Rennsport Reunion.

Like in the previous reunions, Rennsport Reunion IV will bring together over 60 years of Porsche racing history from the tiny but nimble Porsche 550 Spyder through the groundbreaking 906 and 908 with their plastic bodies to the mighty 917 with over 1,000 horsepower.

Classic Porsche 550s will take on 550As, 356 GTs and RSKs at the fourth Rennsport Reunion on Oct. 14-16 at Mazda Raceway Laguna Seca in Monterey, Calif.–and that’s just one class of Porsches.

PRESS RELEASE: PORSCHE RENNSPORT REUNION IV STARTS ITS ENGINE

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Groupings, Schedule of Greatest Gathering of Porsche Race Cars Released

More details and a schedule of events are listed below in the press release.

Atlanta, May 13, 2011 – Preparations for Rennsport Reunion IV continue, and Porsche Cars North America and Mazda Raceway Laguna Seca today released the latest race groupings and schedules for the fourth installment of fourth installment of its historic event, to be held Oct. 14-16, 2011.

This rare occasion will reunite the cars and drivers that together have written Porsche’s motorsports history during the last 60 years on all five continents.

When Porsche Cars North America held the first Rennsport Reunion in the summer of 2001 at Lime Rock Park, it didn’t take long for the participants to realize they were sharing in something extraordinary. Subsequent Rennsports, II and III, were both held at Daytona International Speedway in Florida and built upon the original premise, remarkable racecars reunited with their equally remarkable drivers.

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As in the past three reunions, cars will be grouped by the period in which they raced so that enthusiasts can fully focus on the different motorsports eras with their ever more ferocious machines and increasingly sophisticated technology.

All fans will have full access to both paddocks and track side to view everything from the tiny but nimble Porsche 550 Spyder through the groundbreaking 906 and 908 with their plastic bodies to the mighty 917 with over 1,000hp.

A majority of the hundreds of racecars expected will be made up by the many racing versions of Porsche’s iconic 911 model. From its rather humble beginnings as 911 TR in the mid-1960s this car was for two decades the platform of motorsports legends. Letters and numbers such as RSR, 934 or 935 to GT3 series have stood for proven winners at that time and contributed heavily to the over 30,000 victories that Porsches collected over the past 60 years.

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Eight groups promise a jam-packed, three-day racing program with practice, qualifying and warm-up for each group.

The races will be complemented by an exhibition parade and a Concours on Saturday afternoon.

The weekend will conclude with a guest appearance of the Cayman Interseries and a race of modern 911 Cup cars for the Rennsport Reunion Trophy.

Tentative schedule

Group 1: Gmund Cup
550, 550A, RSK, RS60-61 (4&8 cyl.) 2000 GSGT (Dreikantschaber), Abarth Carrera, 356 GT, and any other 356 with FIA history. Selected 356 history cars.

Group 2: Eifel Trophy
904 (4&6 cyl.), 914/6 GT, 911TR, 911ST, 911 (911 up to 2.5 liter), Lotus/Porsche, Cooper/Porsche (Pooper) etc, Elva/Porsche.
914’s & 911’s must have period racing history

Group 3: Weissach Cup
906, 910, 907, 908, 908/2, 908/3 (8 cyl. & 6 turbo), 909, 917 (normally aspirated and turbocharged)

Group 4: Carrera Trophy
911 (over 2.5 liter), RSR, 3.0 RSR, 2.1 Turbo, 934, 935, 936, 924 GTS, 924 GTR.

Group 5: Stuttgart Cup
956, 962, GT1, WSC, RS Spyder.

Group 6: Cayman Interseries

Group 7: PCA Club Racing
Porsche Club of America race cars

Group 8: Rennsport Reunion Cup – Porsche Cup Cars
911 Feature Race: – 911 Trophy

PORSCHE RENNSPORT REUNION IV 2011 Event Schedule
Subject to change

For PORSCHE RENNSPORT REUNION IV 2011 Event Schedule pdf click here

FRIDAY, October 15, 2011
7:00 AM Gates Open
7:00 AM – 5 :00 PM Registration : Embassy Suites, Seaside
8:00 AM – 8:20 AM Practice Group 1 – Gmund Cup
8:30 AM – 8:50 AM Practice Group 2 – Eifel Trophy
9:00 AM – 9:20 AM Practice Group 3 – Weissach Cup
9:30 AM – 9:50 AM Practice Group 4 – Carrera Trophy
10:00 AM – 10:20 AM Practice Group 5 – Stuttgart Cup
10:30 AM – 10:50 AM Practice Group 6 – Cayman Interseries
11:00 AM – 11:20 AM Practice Group 7 – PCA Club Racing
11:30 PM – 11:50 PM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
11:50 PM – 1:00 PM LUNCH -VIP hot laps/Parade Laps
1:00 PM – 1:20 PM Qualifying Group 1 – Gmund Cup
1:30 PM – 1:50 PM Qualifying Group 2 – Eifel Trophy
2:00 PM – 2:20 PM Practice Group 3 – Weissach Cup
2:30 PM – 2:50 PM Practice Group 4 – Carrera Trophy
3:00 PM – 3:20 PM Practice Group 5 – Stuttgart Cup
3:30 PM – 3:50 PM Practice Group 6 – Cayman Interseries
4:00 PM – 4:20 PM Practice Group 7 – PCA Club Racing
4:30 PM – 4:50 PM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars

SATURDAY, October 16, 2011
7:00 AM Gates Open
7:00 AM – 5 :00 PM Registration : Embassy Suites, Seaside
8:00 AM -8:15 AM Warm up Group 1 – Gmund Cup
8:25 AM – 8:40 AM Warm up Group 2 – Eifel Trophy
8:50 AM – 9:10 AM Qualifying Group 3 – Weissach Cup
9:20 AM – 9:40 AM Qualifying Group 4 – Carrera Trophy
9:50 AM – 10:10 AM Qualifying Group 5 – Stuttgart Cup
10:20 AM – 10:40 AM Qualifying Group 6 – Cayman Interseries
10:50 AM – 11:10 AM Qualifying Group 7 – PCA Club Racing
11:20 AM – 11:50 AM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
11:50 AM – 1:30 PM LUNCH – VIP hot laps/Parade Laps
1:30 PM – 1:50 PM RACE Group 1 – GMUND CUP
2:00 PM – 2:20 PM RACE Group 2 – EIFEL TROPHY
2:30 PM – 3:30 PM Parade/exhibition of Porsche’s racing history to include significant Porsche racing cars
3:30 PM -6:00 PM Concours on Pit Lane

SUNDAY, October 17, 2011
7:00 AM Gates Open
7:00 AM – 12:00 PM Registration : Embassy Suites, Seaside
8:00 AM – 8:15 AM Warm up Group 7 – PCA Club Racing
8:25 AM – 8:40 AM Warm up Group 4 – Carrera Trophy
8:50 AM – 9:05 AM Warm up Group 5– Stuttgart Cup
9:15 AM – 9:30 AM Warm up Group 6 – Cayman Interseries
9:40 AM – 9:55 AM Warm up Group 3 – Weissach Cup
10:05 AM – 10:35 AM Qualifying Group 8 – Rennsport Reunion Cup – 911 Cup Cars
10:45 PM -11:15 PM Race Group 7 – PCA CLUB RACING
11:25 PM – 11:45 AM Race Group 3– WEISSACH CUP
11:45 AM – 1:00 PM LUNCH – VIP hot laps/Parade Laps
1:00 PM – 1:20 PM Race Group 4 – CARRERA TROPHY
1:30 PM – 1:50 PM RACE -911 TROPHY
2:00 PM – 2:20 PM Race Group 5 -STUTTGART CUP
2:30 PM – 3:00 PM Race Group 6 – CAYMAN INTERSERIES
3:15 PM – 4:00 PM Race Group 8 – RENNSPORT REUNION CUP – 911 CUP CARS

Ticket information is available by contacting (800) 327-7322 or online at Mazda Raceway Porsche_Rennsport_Reunion_IV

Source & Photos: Porsche Press Database  and Mazda Raceway

 

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Porsche Race Car Classic Announces 2012 Porsche Turbo Raffle

April 24, 2011 — Porsche Race Car Classic organizers announced today that they will raffle a 2012 Porsche Turbo Cabriolet to help raise funds to support lung cancer research. This is one fast car with 500hp, a 0-60 time of 3.6 seconds, and a top speed of 194 mph.

A maximum of 3,000 raffle tickets will be sold at $100 each with no limit to the number that may be purchased per person. “We deeply appreciate Porsche Cars North America for providing this opportunity for people to show their support of Lung Cancer Research as proceeds from the raffle will go directly to the *Bonnie J. Addario Lung Cancer Foundation,” said event organizer Steve Heinrichs. “And a chance to win the best open-top sports car in the world is enticing to say the least,” he added.

The drawing will be held at the Porsche Race Car Classic event on October 16, 2011 at Quail Lodge in Carmel, California.  The winner will be announced the same day. The winner will get a choice of color and certain options and need not be present to win.  Go to www.porscheracecarclassic.com for details and to download a raffle ticket form.

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About the Porsche Race Car Classic

The Porsche Race Car Classic will be a once-in-a-lifetime gathering of race cars from Porsche’s break-out era of 1950-1965 — the cars that made Porsche the most revered name in racing. Rarely-seen cars from the stables of the Porsche AG Museum, Ingram Collection, Collier Collection, Ranson Webster Collection, Dr. Julio Palmaz Collection, and Seinfeld Collection will join scores of purpose-built and production race cars with significant race history on the grassy fields of the Quail Lodge Resort in Carmel, California on October 16, 2011.

More than 3,500 people are expected including special guests and celebrities. Attendees will enjoy gourmet specialties and wine from leading vintners while they celebrate Porsche’s iconic race cars and the pilots who drove them into history. All net proceeds will go directly to UCSF Thoracic Oncology Program and the Bonnie J. Addario Lung Cancer Foundation to aid their in fight to Drive Lung Cancer off the Planet.

* The 2012 Porsche Turbo Cabriolet Raffle is solely for the benefit of the Bonnie J. Addario Lung Cancer Foundation.

* * *

Official Rules:

1.  Raffle ticket entries (“entries”) will be sold only using the official “Bonnie J. Addario Lung Cancer Foundation (“BJALCF”) Raffle Form” for a 2012 Porsche 911 Turbo Cabriolet. Entries may not be assigned, transferred or sold either before or after the drawing. The odds of winning will depend upon the total number of entries sold.
2.  The price of each entry is US$100.00. No raffle ticket entries will be mailed to purchasers, however, entries will be confirmed via email.  There is no limit to the number of entries a member may purchase, but a maximum of 3,000 entries will be sold.
3.  No person under the age of 18 may purchase an entry or receive any prize.
4.  An entry purchaser does not have to be present at the drawing to be eligible to win a prize.
5.  Entry purchases may be made by Paypal, cash, check , Visa, MasterCard, or American Express. All payments for entries must be made in US funds.
6.  The winner will be notified by certified mail, and the winner’s name will be announced at the Porsche Race Car Classic on October 16, 2011. The winner’s name will also be posted on the BJALCF website at www.LungCancerFoundation.org and at the PRCC website at www.PorscheRaceCarClassic.com.
7.  No entries will be sold after October 1, 2011. Requests for entries received after October 1, 2011, or after 3,000 entries have been sold, will not be included in the drawing and will be returned. Entry requests will be subject to acceptance by BJALCF.
8.  The raffle is subject to the sale of a minimum of 1,500 entries. If fewer than 1,500 entries are sold, the raffle will be cancelled and all purchases of entries will be refunded. Subject to the foregoing, all purchases of entries are final upon acceptance by BJALCF and there will be no refunds except as noted above.
9.  The name of the winner will be posted on the BJALCF website at www.LungCancerFoundation.org and at the PRCC website at www.PorscheRaceCarClassic.com. For the name of the winner, you may also send a self-addressed, stamped envelope to Bonnie J. Addario Lung Cancer Foundation, 1100 Industrial Road, #1, San Carlos, CA after October 31, 2011.
10.  The car being offered as a prize will be a US specification car and will be available for pick-up at a US located authorized Porsche Dealership after it has been ordered and built. The winner will be responsible for all licensing, registration, taxes, fees, duties, insurance and other costs as well as transportation to and from the dealership. BJALCF and PRCC specifically disclaim any and all express or implied warranties, including warranties of merchantability and fitness for a particular purpose, regarding the raffle car.
11.  Unless prohibited by law, the winner may substitute a cash prize in the amount of US$75,000 in lieu of taking possession of the car. Any election to take the cash prize must be made within ninety (90) days after the drawing by delivering written notice of such election to BJALCF.
12.  The winner is responsible for all applicable local, state and federal taxes including all sales, use, luxury, income and other applicable taxes. All prizes will be subject to applicable Federal and other applicable tax withholding at the then applicable rate in accordance with the requirements of Federal and any other applicable law. Our understanding is that entries are not considered contributions to BJALCF and therefore are not tax deductable by entry purchasers.
13.  All requests for entries must be submitted on an official entry form which is available on the BJALCF website at www.LungCancerFoundation.org, the PRCC website at www.PorscheRaceCarClassic.com, and contained in BJALCF promotional materials. Entry forms may be reproduced. All entry forms must be submitted by hand to a BJALCF representative or by mail or other delivery method to Bonnie J. Addario Lung Cancer Foundation, 1100 Industrial Road, #1, San Carlos, CA 94070.
14.  The winner will be selected at a random drawing from all eligible entries to be conducted at the Porsche Race Car Classic on October 16, 2011. The winning entry will be drawn from a container in which all eligible raffle ticket entry stubs purchased for the drawing will be mixed. Each entry will have an equal chance of being drawn.
15.  This offer is void where prohibited by law.
16.  BJALCF employees and Board members and PRCC organizers as well as persons living in the same households as such employees, Board members and organizers and, immediate family members (spouses, children, siblings and parents) of such employees, Board Members and organizers are not eligible to enter or to win prizes.
17.  Acceptance of a prize constitutes permission for BJALCF and PRCC to use the winner’s name, regional affiliation, likeness and photograph in any BJALCF and PRCC publicity worldwide in all media including the Internet without additional compensation unless prohibited by law.
18.  By participating in the raffle, participants agree to be bound by these Official Rules.
19.  This raffle is sponsored by the Bonnie J. Addario Lung Cancer Foundation, 1100 Industrial Road, #1, San Carlos, CA 94070. The entire net proceeds (at least 90% of the gross proceeds) of the raffle shall be devoted exclusively to benefit of or provide support for the beneficial or charitable purposes of the Bonnie J. Addario Lung Cancer Foundation.

Contacts:

Erin Simon
Event Planner / Sponsorship Opportunities
415-999-9123
erin@simonevents.com
http://www.PorscheRaceCarClassic.com

Steve Heinrichs
Event Producer
775-691-2217
rstephen356@aol.com

Bruce Sweetman
Media Coordinator
615-579-4508
sweetmanb@juno.com

Carolyn Clary-Macy
Car Coordinator / Sponsorship Opportunities
415-885-7278
carolyn.clary-macy@ucsfmedctr.org

Event Website/Tickets:    http://www.PorscheRaceCarClassic.com
Facebook:  Porsche Race Car Classic
Twitter: http://twitter.com/DriveLungCancer
Linked In:  Porsche Race Car Classic

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Porsche Reveals New Panamera Models at New York International Auto Show

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NEW YORK — April 20, 2011 – Marking a North American premiere at the New York International Auto Show, Porsche today showed two new versions of its highly acclaimed Panamera four-door sports sedan, including the company’s most fuel-efficient car ever — the 2012 Panamera S Hybrid — and its highest-performance Panamera ever, the 2012 Panamera Turbo S.

“Today we are unveiling two new, dynamic and high-performance Panamera models,” said Detlev von Platen, Porsche Cars North America’s President and CEO. “One is a highly advanced hybrid and the other is a car that raises the bar higher than ever in the premium sports sedan segment.”

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Powerful New Panamera Turbo S is Revealed

With its new four-door Panamera Turbo S, Porsche is establishing a new benchmark for its competitors by delivering ultra high performance and efficiency, sports-car-like driving dynamics, and first-class comfort in a purely Porsche package.

The power under the hood of the new top-of-the-line Panamera is based on the proven twin-turbocharged 4.8-liter V8 engine in the Panamera Turbo. In the Turbo S this powerplant generates 550 horsepower, 50 more than that of the Panamera Turbo. The torque is also increased significantly over the Turbo from 516 lb-ft to 553 lb-ft. Even more torque — 590 lb-ft — is generated temporarily by the “Sport” and “Sport Plus” overboost mode of the standard Sport Chrono Package Turbo.

The increase in power in the Panamera Turbo S is the result of a quicker, more responsive turbo response and modified engine control unit. With the help of Launch Control, the newest Panamera can reach 60 mph in just 3.6 seconds. The top-track speed is 190 mph. And despite this increased performance, fuel consumption is expected to remain comparable to the Panamera Turbo that delivers an EPA estimated rating of 15 mpg city/23 mpg highway.  Official EPA fuel economy estimates for the Panamera Turbo S will become available prior to the car’s on-sale date later this spring.

Even for a world-class luxury car, the Panamera Turbo S offers an extraordinarily high level of features. In keeping with its sporty concept, it comes equipped with the most important driving-dynamic control systems. For example, Porsche Dynamic Chassis Control (PDCC) is an active anti-roll system that significantly reduces lateral body movement during corning, which enhances stability, handling and overall occupant comfort.  Porsche Torque Vectoring Plus (PTV Plus) is also standard and works to help ensure superior traction and higher-performance cornering by applying a variable torque split to the rear wheels in combination with an electronically controlled rear differential lock. Also standard is Porsche’s advanced speed-sensitive Servotronic® steering system, a sports exhaust system, and the Sport Chrono Package Turbo that further tunes the engine and suspension at the touch of the “Sport Plus” button.

While the sporting character of the new Panamera Turbo S is most apparent behind the wheel, the car’s exterior tastefully exudes its high-performance ambitions. The new 20-inch Turbo II wheels with increased rear axle track width, side skirts from the Porsche Exclusive range, and the adaptive four-way extending rear spoiler express the car’s elite performance abilities. Inside, the fusion of exclusivity and sportiness is conveyed in the interior by the standard bi-color leather finish. A new combination of black/cream is offered exclusively for the new Panamera Turbo S with Agate Grey/cream also being added as an exclusive option later this year. Agate Gray Metallic will also be an exclusive exterior color.

The new Porsche Panamera Turbo S will have a base MSRP of $173,200 (excluding destination).

Porsche Expands its Hybrid Lineup with the Panamera S Hybrid

The debut of the Panamera S Hybrid adds another important chapter to the Porsche Intelligent Performance philosophy of committing to build new cars that strive to deliver sportier performance with more fuel efficiency and lower emissions. Without sacrificing high-performance or luxury and comfort, this new Panamera model produces 380 horsepower with fuel consumption of only 6.8 L/100 km on the New European Driving Cycle (NEDC), making it the most fuel efficient Porsche of all time.

Official EPA fuel economy estimates for the U.S. will be available closer to the car’s on-sale date late this year.

As you would expect from Porsche, the Panamera S Hybrid sets new standards in terms of performance as well as hybrid efficiencies. It accelerates from 0 to 60 mph in just 5.7 seconds and has a top track speed of 167 mph (270 km/h). Its range in purely electric mode is approximately one mile, with electric-only acceleration possible up to just over 50 mph (85 km/h).

The Porsche parallel full hybrid system also reduces consumption at high speeds thanks to its ‘sailing’ or coasting mode. When the driver lifts off the accelerator at normal highway cruising speeds, the gasoline engine is completely switched off and disengaged from the drivetrain by a decoupling clutch. This eliminates the combustion engine’s drag forces and braking effect in the interest of lower resistance, fuel consumption and emissions. As soon as the driver presses the accelerator, to pass another vehicle for example, the gasoline engine smoothly starts within fractions of a second and engine rpms are increased to match the current vehicle speed. It does this seamlessly thanks to the Hybrid Manager, which also helps the Panamera S Hybrid accelerate dynamically in gears at higher speeds.

The Panamera S Hybrid employs a 3.0-liter supercharged V6 engine that delivers 333 horsepower. It is supported by a 47-horsepower (34 kW) electric motor. Depending on driving conditions, either drive unit can operate independently or together to drive the rear wheels. The electric motor, which also serves as the car’s generator and starter, combines with the decoupling clutch to form the compact hybrid module located between the combustion engine and the transmission. The electric motor is connected to a nickel metal hydride (NiMh) battery that stores electric energy recovered from braking and other driving situations. The transmission is the same eight-speed Tiptronic S fitted in the Cayenne models, with a wide range of gear ratios.

The Panamera S Hybrid has an even higher level of standard equipment than the V8 Panamera S that includes Adaptive Air Suspension with the Porsche Active Suspension Management (PASM) adaptive shock absorber system, Servotronic® variable-assist power steering and a host of other features. This new model also features an innovative display that provides the driver with relevant information about the status of the vehicle’s hybrid drive systems.

The Panamera S Hybrid will go on sale in the United States later in 2011 at a base suggested retail price of $95,000 (excluding destination).

World’s First Hybrid is Incredibly Recreated

In 1900, history came to life when Professor Ferdinand Porsche built the first functional hybrid car. Aptly called Semper Vivus, which means “Always Alive” this historic car has been resurrected 111 years later by Porsche as a tribute to this acclaimed engineer’s visionary thinking.

The fully functional Semper Vivus replica, based on original drawings and exhaustive research, is a collaborative effort between Porsche Engineering and Karosseriebau Drescher, a coachbuilding company based in Hinterzarten in the state of Baden-Württemberg, Germany. Its masterful design impresses onlookers to this very day, and for the first time in the United States it is on display at the New York Auto Show press day on April 20.

In November 2007 the Porsche Museum embarked on one of the most interesting and challenging projects in its history: the construction of a faithful replica of the 1900 Lohner-Porsche Semper Vivus. Even 111 years after its invention, building the world’s first functioning hybrid car was a great challenge for all. Ultimately it was not just about an extreme attention to visual details but also achieving the same driving performance as the original.

The Porsche Museum entrusted the workmanship to a team of experts led by coachbuilder Hubert Drescher, who had already proven his competence in numerous difficult restoration projects. As with a number of racing car projects, the aluminum body of the Porsche Type 64 museum exhibit originates from the Hinterzarten coachbuilder workshop, as well.

Exhaustive research in various archives the across Europe was the first step. The outcome was a handful of black-and-white photos and an original technical drawing serving as the project’s foundation. As with Prof. Porsche, the Semper Vivus replica initially began as a blank sheet of paper.

This meant that in addition to a good deal of imagination, the project required extensive research and calculations in order to be faithfully recreate an accurate and working likeness of the electric wheel-hub motor. Since no specifications or other helpful records had survived, experts initially created ready reckoners and design drawings on graph paper in the time-honored fashion. This involved the painstaking study and laborious measurement of photos and drawings. As there was no functioning wheel hub motor in existence, technical details such as performance and range had to be resurrected and calculated from scratch.

The replica car’s genius rivals what it took to build the original. What can be seen now took three years to build and ingenious engineering and craftsmanship, as well as a treasure hunt for original parts, including some for the combustion engine.

Today, Prof. Porsche’s innovative spirit lives on at Porsche, as a priceless historical creation and as an inspiration for the company’s commitment to developing new and ever-more advanced hybrid systems.

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.

SOURCE: Porsche AG / Porsche Cars North America, Inc.

Follow Porsche:  facebook.com/Porsche  twitter.com/Porsche

 

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Porsche Everyday: Promotes its Sports Cars From An Entirely New Perspective

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New Campaign will Rely Heavily on Owners’ Everyday Stories

Atlanta, March 24, 2011  – For the first time, Porsche is challenging many Americans’ perception of Porsche sports cars and in particular the 911 in a new campaign launching today.

The Engineered for Magic. Everyday campaign, via agency Cramer-Krasselt/Chicago, seeks to show the many dimensions of the iconic Porsche 911 and the brands other storied sports cars through the lens of daily driving.

The magic of Porsche is how thoroughly the cars transform your everyday, routine driving,said David Pryor, vice president of marketing, Porsche Cars North America. It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves.

Spanning TV, print, online, mobile, direct mail and a cinema promotion, the campaign drives home the engineering genius that allows these coveted sports cars to be everyday drivers.

When most people think of Porsche, they think magic and the cars certainly are, said Marshall Ross, chief creative officer, Cramer-Krasselt. What is markedly different about this campaign is were not selling the dream-car mystique of Porsche — that’s already a given. The creative challenge here was to tell the truth of the drivability of the car and still make it feel as special as it really is.

Debuting in selected markets tonight during the NCAA Tournament, the TV spot features vignettes of Porsche sports car owners in a number of seemingly everyday scenes: a parent picking up kids at school, a man running a home-improvement-store errand and a mom clearing away snow from the windshield each with titles re-characterizing the car as a school bus, a pickup truck and a snowmobile. In another vignette, as a man fires up the engine after a long day at the office, we see how the car’s incredible, mood-shifting virtues as his getaway car complement the everyday ones.

The closing voiceover says: Engineered for Magic. Everyday.

At the hub of the integrated campaign is a consumer-generated website PorscheEveryday.com where owners can share their own everyday stories.

With a combination of professionally produced videos and images along with owner-submitted content, the site builds a mosaic showcasing the many ways a Porsche is engineered for everyday magic.

For this effort, Porsche has once again reached out to its passionate and active loyalists and enthusiasts to participate and contribute to the story.

Last month, to start things off, Porsche sent 200 Flip video cameras to select owners asking them to contribute videos. The brand has also invited input from all its owners, the Porsche Club of America, dealers and their customers, and the million-plus Facebook fans for everyday stories, photos and videos.

In partnership with the Reelz channel, Porsche will also invite amateur film-makers to submit films that demonstrate daily magic.

Ten filmmakers will be selected to experience daily magic in a Porsche and then make a film about the experience. The winning submission will be shown in cinemas across the country …a first for Porsche and on the Reelz channel.

TV will run on national cable and print will appear in April issues of newspapers and magazines such as The Wall Street Journal, Wired, Fast Company and Condé Nast Traveler with headlines such as Turns small errands into short adventures and Passion should never take a snow day...all ending with Engineered for Magic. Everyday.

Source: Porsche

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsches proud racing heritage that boasts some 30,000 motorsport wins to date.

About Cramer-Krasselt

Cramer-Krasselt is the second-largest independent marketing and communications agency in the U.S., with billings nearing $1 billion. An Advertising Age Agency to Watch three of the last four years, C-K has grown by more than 50 percent since 2005. C-K is frequently recognized for its insight-driven creativity spanning advertising, digital, engagement strategies and public relations that helps clients change their category conversation. Headquartered in Chicago with offices in New York, Milwaukee and Phoenix, it represents major brands across virtually every industry, including: Benjamin Moore, Benihana, BRP (Ski-Doo, Sea-Doo, Evinrude), Burlington Coat Factory, Corona Extra, Crocs, Edward Jones,  Heinz (Ketchup, Smart Ones, Classico, Ore-Ida, Steam Mash), Hilton Hotels Worldwide, Johnsonville Sausage, Porsche, World Kitchen (Pyrex, Corelle) and Zicam. For more information, visit Cramer-Krasselt at www.c-k.com.

Visit the campaign’s new site at: www.PorscheEveryday.com

Contact:

Tony Fouladpour
Porsche Cars North America
770-290-3667
tony.fouladpour@porsche.us

Kristin Fletcher
Cramer-Krasselt
312-616-2371
Kfletcher@c-k.com

 

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PORSCHE ANNOUNCES: “Rennsport Reunion IV” along with “Porsche Race Car Classic” concours to be held Oct. 14-16th, 2011

Legendary automotive artist Dennis Simon has once again been chosen to create the event posters for Porsche’s Rennsport Reunion, a not-quite-annual gathering of historic Porsche racecars.Simon has created the posters for two of the previous three Rennsport Reunions. His 2004 poster featured three 908s crossing the finish line at the 1970 Daytona endurance race, and the 2007 version included a 917 in Gulf livery and a 962 in Lowenbrau colors.

For Porsche-philes, these posters have become instant collectibles.
The 2011 Rennsport Reunion IV will be held at

Laguna Seca from October 14-16.

it’s official…..Here’s the press release:

Quote: PORSCHE ANNOUNCES RENNSPORT REUNION IV TO BE HELD IN OCTOBER ~ World’s Largest Gathering of Porsche Race Cars and Drivers Seeks New Frontiers, Moves West

ATLANTA, GA – March 8, 2011 — Porsche Cars North America (PCNA) and Mazda Raceway Laguna Seca today announced Porsche Rennsport Reunion IV will take place at the famed California racetrack the weekend of October 14 – 16, 2011.Sponsored by PCNA, Rennsport Reunion IV brings together an unprecedented gathering of significant Porsche vintage and current race cars, as well those who have driven them to victory in the world’s most famous sports car races. The three-day program of on-track competition is complemented by a concours d’elegance, which is open to invited race participants, and special activities celebrating the decade-long, illustrious history of the legendary 911 race cars.

This is from the archives and from the 2007 Rennsport Reunion III. A bunch of 917s, 908s, 906s, etc

After the highly successful staging of three venues in the East, held every three years, with the first one held in Lime Rock in 2001, Rennsport Reunion IV will now be moving west, tapping a vast array of car aficionados and Porsche enthusiasts.

Porsche Announces Rennsport Reunion IV To Be Held In October

Porsche 917 and 956/962 racecars during Rennsport III, held at Daytona International Speedway in 2007. The 917 debuted in the late 1960s and the 956 in the early 1980s with the 962 shortly thereafter. It was the largest gathering of the legendary machines with Coupes, Spyders and Longtails both racing and on display.
(Photo Source by PORSCHE CARS NORTH AMERICA )

“While the Rennsport name has become a staple fixture for international collectors and racers over the past ten years, choosing the Monterey Peninsula will open up this one-of-a-kind gathering to the many Porsche fans in California and beyond who were previously unable to attend,” said Detlev von Platen, President and Chief Executive Officer of Porsche Cars North America. “Now they’ll have the opportunity to see, feel and hear from up close hundreds of famous Porsche race cars and dozens of their drivers from past and present during a truly memorable weekend dedicated to Porsche’s motorsport heritage.”

Porsche Rennsport Reunion IV will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade. Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car from Stuttgart-Zuffenhausen.

Porsche Announces Rennsport Reunion IV To Be Held In October

911 CARRERA Porsche 911 Carrera RSR Turbos lined up during Rennsport III, held at Daytona International Speedway in 2007. The 911 RSR was the first turbocharged 911 racecars, starting in 1974. Rennsport Reunions are an extraordinary gathering of significant Porsche vintage racecars and those who have driven them to victory in the world’s most famous sports car races.
(Photo Source by PORSCHE CARS NORTH AMERICA )

“This will truly be a rare gathering of significant Porsche race cars on the West Coast,” commented Gill Campbell, CEO/general manager of Mazda Raceway Laguna Seca. “Porsche has a long racing tradition in Monterey and we look forward to celebrating its heritage in a befitting manner for everyone to enjoy.”

Laguna Seca tickets for Rennsport… look here!
Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (press.porsche.com), and Mazda Raceway Laguna Seca’s web site (www.mazdaraceway.com), as they become available.

(Rennsport IV Release.pdf…More !!.)

Ticket information is available by contacting 800-327-7322 or online at www.mazdaraceway.com.

For more information on the Porsche Race Car Classic or to purchase tickets visit www.porscheracecarclassic.com.

Porsche and Mazda Raceway Laguna Seca are working in association with the Porsche Race Car Classic to combine efforts to raise awareness for the Bonnie J. Addario Lung Cancer Foundation and the UCSF Thoracic Oncology Program.

Complementing the Rennsport Reunion IV venue is the Porsche Race Car Classic, an exclusive concours held at nearby Quail Lodge in Carmel on Sunday, October 16. Steve Heinrichs, producer of the Porsche Race Car Classic, explained, “this once-in-a-lifetime gathering of vintage Porsche race cars solely from Porsche’s break-out era of 1950-1965 will raise critical funding to directly support lung cancer research. We’ll have Gmünds, Glöcklers, 550s, 718s, 804s, 904s, 356s, Abarths and more – in numbers and provenance never before seen.”

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(Photo Source by PORSCHE CARS NORTH AMERICA )

A feature on the 2007 Porsche Rennsport Reunion III held at Daytona International Speedway.
Courtesy of Porsche Cars North America / GrandTouringPrototype.com


Pelican Parts is to be a sponsor of Rennsport Reunion IV at Laguna Seca!

Link to 3000+ photos from Rennsport Reunion 3: Pelican Parts Photos – Porsche Rennsport Reunion III at Daytona Speedway – November 2007 – Rennsport 3

Link to 3000+ photos from Rennsport Reunion 2: Pelican Parts Photos – Rennsport Reunion – Daytona 2004

[Source: PCNA, Pelican Part, 6Speed, Early 911S Registry]

https://i0.wp.com/www.2011porscheracecarclassic.com/sites/carclassic.drupalgardens.com/files/PORSCHE_RCC_logo_web.jpg

Come October the world’s finest examples of 1950-1965 Porsche race cars will roll onto the Monterey Peninsula. Cars from the Porsche AG Museum, Ingram Collection, Ranson Webster Collection, Dr. Julio Palmaz Collection, and Seinfeld Collection will all be represented on the grassy fields at Quail Lodge in Carmel, California on October 16, 2011 for the Porsche Race Car Classic.

 

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