Category Archives: Porsche Cars North America
Rendering of the Porsche Experience Center in North America, in Carson, California. Front View (PRNewsFoto/Porsche Cars North America, Inc.)
New Southern California facility will be a center of excellence for vehicle and human performance education, from track experiences and driver training to car culture events
LOS ANGELES, Nov. 17, 2011 — Porsche Cars North America (PCNA) today announced it will build a second new Porsche Experience Center in North America, in Carson, California.
The purpose-built 53-acre facility and road handling course will be one of only five such sites in the world, including the original Porsche Experience Center at the legendary Silverstone Circuit in Great Britain and Centers in Leipzig, Germany and Shanghai, China. In May, Porsche announced North America’s first Porsche Experience Center, to be built as part of the company’s new U.S. headquarters complex in Atlanta, Georgia.
Porsche Experience Center in North America, in Carson, California. Aerial View (PRNewsFoto/Porsche Cars North America, Inc.)
The new West Coast location will be situated near the intersection of two major Los Angeles area traffic arteries, the 405 and 110 Freeways, and is just minutes from Los Angeles International Airport (LAX). Southern California is one of the largest Porsche markets in the United States. Groundbreaking is anticipated for summer 2012.
“Helping enthusiasts feel and connect with their vehicle’s full potential through intelligent engineering has always been a part of the Porsche philosophy,” said Detlev von Platen, President and CEO of Porsche Cars North America.
“Now, we are excited to turn dreams into reality for all driving enthusiasts by creating a safe, exhilarating environment for experiencing the pleasure of being in the driver’s seat.”
Given the Porsche Experience Center’s extensive lineup of facilities and programs, finding the perfect mix of education and enjoyment won’t be difficult, no matter the individual’s skill or interest level.
The centerpiece of the complex will be a world-class test track and handling course, including areas where special surfaces replicate rain, ice, and snow conditions. These training sections include the Ice Hill, where a steep slope, computer-controlled water jets, and a low-friction surface will challenge even the most experienced drivers and help them improve their real-world skills. A special off-road area will combine 45-degree declines and ascents – ideal terrain for unleashing a Porsche Cayenne.
Porsche Experience Center in North America, in Carson, California. Back Entry (PRNewsFoto/Porsche Cars North America, Inc.)
Driving enthusiasts can sign up for sessions with highly trained Porsche driving consultants, while new drivers can enroll in programs that teach technique for navigating today’s challenging roadways.
The Porsche Driving Experience isn’t just for adults – special programs for kids will ensure that even young enthusiasts get an early start in the art of automobile appreciation. Facilities, including track access, dining and conference spaces, will also be open to car clubs, corporate clients, and other special groups.
In addition to vehicle-based activities, the Porsche Experience Center will also offer programs focused on maximizing personal fitness, wellness, and athletic performance through its Porsche Human Performance Center.
This unique facility will feature a leading sports science laboratory and training programs, incorporating the latest techniques used in preparing Porsche race car drivers. Whether an individual’s competition vehicle of choice has four wheels or two – or consists of one’s own legs – the Porsche Human Performance Center offers customized experiences ranging from heat acclimation training and hydration strategies to individual wellness assessments.
Millions of residents and visitors will have easy access to the Porsche Experience Center: at LAX alone, over 59 million travelers passed through the airport in 2010. Another 15 million consumers reside within a 50-mile radius from the facility, and even more are based within a few hours travel time by car, including Orange and San Diego counties, California and major markets to the North.
“Our mission is to help everyone who loves automobiles and car culture to experience the pure joy, the art, and the science of driving,” said James Taylor, general manager, Porsche Experience Center.
“Whether you want to experience the latest Porsche models like the new seventh-generation Porsche 911, upgrade your personal performance as a racer or athlete, or host a car club event or a product launch, we look forward to working with customers to create a memorable program.”
The Porsche Experience Center will not just be for those who drive the track. The facility is designed for the whole family, offering a Porsche Cafe and gift shop along with plenty of trackside viewing areas. Additional fine dining facilities will be available for business meetings and events.
The Carson, California Porsche Experience Center will be designed by several of the world’s leading architectural partners. Atlanta-based design firm Cooper Carry has been charged with creating the buildings’ eco-friendly footprints and structures, while two of the leading test track architects and engineers in the world, Giffels/IBI and Tilke Engineering, are designing the driving facilities.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 194 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.
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SOURCE: Porsche Cars North America, Inc.
Web Site: http://www.porsche.com
Seinfeld Joins Singer as Porsche Rennsport Reunion IV Grand Marshal for October 14 – 16 Event at Mazda Raceway Laguna Seca in Monterey
ATLANTA — October 10, 2011 – The man who inspired many of the Porsche race cars that will be on display at the upcoming Porsche Rennsport Reunion IV will be joined by the man who has one of the most significant collections of those cars, as Jerry Seinfeld has been named co-Grand-Marshal with retired Porsche Engineer Norbert Singer.
Seinfeld, who will bring a number of his most-prized cars to Rennsport, was honored to be named to share the Grand Marshal duties with Singer.
“Norbert Singer is one Porsche’s most brilliant innovators and someone I have always wanted to meet. I am thrilled to join him in Monterey for Rennsport IV as Co-Grand Marshal,” said Seinfeld.
Jerry Seinfeld poses with his 1955 Porsche Spyder, on display at the Porsche exhibit at the Los Angeles Auto Show, where Porsche celebrated the worldwide debut of the new 2009 Boxster and Cayman at a press conference Wednesday afternoon. PHOTO BY Â© AXEL KOESTER, ALL RIGHTS RESERVED, 11/19/08.
Seinfeld’s participation is particularly appropriate as Rennsport IV is honoring the Porsche 911. Included in his collection is the first production 911 (1964) and the last production air-cooled 911 – a 1998 993 that he bought from the factory – the last 993 to roll down the assembly line.
His collection, a mixture of street cars and race cars, includes a street-version Porsche 959 (not legal to drive in the U.S.) – one of only 200 ever built. Others include the Porsche 917K that Steve McQueen drove in the movie Le Mans, a 1959 straight-16 GT speedster; and a 1955 Spyder 550 — the same model and pearl-grey color actor as the James Dean car.
About Porsche Rennsport Reunion IV
Porsche Rennsport Reunion IV will be the world’s greatest gathering of Porsche race cars and the drivers that drove them to victory, held at Mazda Raceway Laguna Seca from October 14 to 16, 2011. Hosted by Porsche Cars North America, it will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade.
Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car.
Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (press.porsche.com), and Mazda Raceway Laguna Seca’s web site (http://www.mazdaraceway.com), Ticket information is available by contacting 800-327-7322 or online at www.mazdaraceway.com.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.
SOURCE: Porsche Cars North America Database
A view from atop the Red Bull Energy Center
Ticketholders for next weekend’s big Porsche Rennsport Reunion IV (October 14-16) receive an added bonus to the price of admission. The entire top deck of the Red Bull Energy Center high atop the race track will be open to view the on-track racing.
The panorama viewing deck, located across the Start/Finish line, atop the Red Bull Energy Center is normally reserved entirely for private hospitality.
But this weekend, fans can gain access to the birds-eye perch on top of the hospitality suite as part of their general admission ticket.
Tickets will be sold at the gate, but be sure to arrive at Mazda Raceway Laguna Seca early. You’re not going to want to miss any of the excitement. Such as…
Authentic German Biergarten
Fifty-plus legendary Porsche drivers and engineers signing autographs
More than 80 vendors in the Yamaha Marketplace
400 historic race cars in the paddock
Nearly 1,000 Porsches filling the Porsche Car Corral
North American debut of the 2012 Porsche Carrera 911