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Porsche to Build New U.S. Headquarters in Atlanta with Test Track by 2013

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New headquarters will house nearly all U.S. Porsche colleagues under one roof, including a dramatic customer experience center and test track

Porsche just gave Atlanta’s image a bit of a spit polish.

The decision to build a $100 million complex on the grounds of the former Ford assembly plant in Hapeville is not only a glitzy marketing move for the German carmaker, experts said, it is also a shiny endorsement of the city and state.

“This has marquee value,” said Don McEachern, president of North Star Destination Strategies of Nashville, a company that offers advice on reputations to cities. “It speaks volumes about Atlanta. You get the Porsche name and brand. You get the halo effect. It is nothing but good.”

And with Georgia still shakily emerging from a painful recession, Porsche provides more marketing glow for luring other companies to the area.The project will move Porsche’s North American headquarters from Sandy Springs, Ga., a northern suburb of Atlanta.

ATLANTA – May 12, 2011Porsche Cars North America (PCNA) announced it will build a new headquarters in Atlanta, the city it has called home for thirteen years.

The new complex will be located in the Aerotropolis Atlanta development site, near the brand new International Terminal at Hartsfield-Jackson Atlanta International Airport.

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It will be comprised of modern office facilities for a workforce that will eventually number 400 employees, including a Technical Service and Training Center, as well as a leading-edge Customer Experience Center that will feature a handling road course to show-off the capabilities of Porsches industry-leading vehicles.

A layout of the test track planned for Porsche’s new headquarters in Atlanta. Click on photo.

A layout of the test track planned for Porsche's new headquarters in Atlanta.

Groundbreaking is planned for this fall with the move-in date scheduled for the second half of 2013.

The unparalleled nature of the Porsche ownership experience absolutely deserves an equally unique home. That is what well create with our new headquarters – a concept completely new to the U.S. automotive industry, and one that delivers our brand and product experience to our employees, dealers and customers alike, said Detlev von Platen, President and CEO of Porsche Cars North America.

Our new American headquarters will allow us to finally bring together all our major sales, after sales and financial services capacities, thus making us an even stronger organization. It also sends a strong message to our dealers and our customers that we believe in the strength of the U.S. market and its future growth, von Platen explained.

At the same time, this decision demonstrates our commitment to the State of Georgia and the City of Atlanta to remain a vital part of this vibrant region.

The decision to stay in Atlanta was the result of a thorough, more than one-year long search and evaluation process that spanned metropolitan Atlanta and several out-of-state sites. The new headquarters will not only be home to PCNA, but also to Porsche Financial Services, Inc., and Porsche Business Services, Inc. which are both currently located in Lisle, Illinois. Other Porsche businesses will also be included, building a solid foundation for further expansion of Porsches largest market worldwide.

We welcome the entire Porsche team to Atlantas newest corporate center, the innovative Aerotropolis complex, said Kasim Reed, the mayor of Atlanta. Porsches decision to reinforce its roots and grow its next-generation U.S. headquarters here is a testament to the vitality and vibrancy of our city and an exciting addition to the many iconic brands that also call Atlanta home.

The Porsche crest will be a perfect welcome sign to greet the hundreds of thousands of visitors and guests that land each day at the worlds busiest airport in Atlanta.

There’s no better place to live, work and play than Georgia, stated Nathan Deal, Governor of Georgia. As a 13-year corporate citizen of our great state, Georgia-based Porsche employees already know that once you have Georgia on Your Mind it is impossible to let go. Now we look forward to extending our famous Southern hospitality to the entire Porsche team – and to adding an incredible new destination to Georgia’s list of must-see places.

With over 25,000 cars sold in 2010, PCNA finished last year up 33 percent over the previous year. With its new headquarters, a dedicated, passionate employee and dealer body, and a strong line-up of iconic sports cars, a brand new generation of Cayenne SUVs and the latest addition to the brand, the Panamera Gran Turismo, Porsche is poised for continued success in the United States.

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsches proud racing heritage that boasts some 30,000 motorsport wins to date.

SOURCE: Porsche Cars North America, Inc. – Porsche Press USA  

 

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Entry and Event Schedule – PORSCHE RENNSPORT REUNION IV 2011

More than 60 years of Porsche racing history will be on display at Rennsport Reunion IV at Mazda Raceway Laguna Seca in October.

classic Porsche race cars from more than 60 years gathered in one place at Rennsport Reunion.

Like in the previous reunions, Rennsport Reunion IV will bring together over 60 years of Porsche racing history from the tiny but nimble Porsche 550 Spyder through the groundbreaking 906 and 908 with their plastic bodies to the mighty 917 with over 1,000 horsepower.

Classic Porsche 550s will take on 550As, 356 GTs and RSKs at the fourth Rennsport Reunion on Oct. 14-16 at Mazda Raceway Laguna Seca in Monterey, Calif.–and that’s just one class of Porsches.

PRESS RELEASE: PORSCHE RENNSPORT REUNION IV STARTS ITS ENGINE

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Groupings, Schedule of Greatest Gathering of Porsche Race Cars Released

More details and a schedule of events are listed below in the press release.

Atlanta, May 13, 2011 – Preparations for Rennsport Reunion IV continue, and Porsche Cars North America and Mazda Raceway Laguna Seca today released the latest race groupings and schedules for the fourth installment of fourth installment of its historic event, to be held Oct. 14-16, 2011.

This rare occasion will reunite the cars and drivers that together have written Porsche’s motorsports history during the last 60 years on all five continents.

When Porsche Cars North America held the first Rennsport Reunion in the summer of 2001 at Lime Rock Park, it didn’t take long for the participants to realize they were sharing in something extraordinary. Subsequent Rennsports, II and III, were both held at Daytona International Speedway in Florida and built upon the original premise, remarkable racecars reunited with their equally remarkable drivers.

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As in the past three reunions, cars will be grouped by the period in which they raced so that enthusiasts can fully focus on the different motorsports eras with their ever more ferocious machines and increasingly sophisticated technology.

All fans will have full access to both paddocks and track side to view everything from the tiny but nimble Porsche 550 Spyder through the groundbreaking 906 and 908 with their plastic bodies to the mighty 917 with over 1,000hp.

A majority of the hundreds of racecars expected will be made up by the many racing versions of Porsche’s iconic 911 model. From its rather humble beginnings as 911 TR in the mid-1960s this car was for two decades the platform of motorsports legends. Letters and numbers such as RSR, 934 or 935 to GT3 series have stood for proven winners at that time and contributed heavily to the over 30,000 victories that Porsches collected over the past 60 years.

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Eight groups promise a jam-packed, three-day racing program with practice, qualifying and warm-up for each group.

The races will be complemented by an exhibition parade and a Concours on Saturday afternoon.

The weekend will conclude with a guest appearance of the Cayman Interseries and a race of modern 911 Cup cars for the Rennsport Reunion Trophy.

Tentative schedule

Group 1: Gmund Cup
550, 550A, RSK, RS60-61 (4&8 cyl.) 2000 GSGT (Dreikantschaber), Abarth Carrera, 356 GT, and any other 356 with FIA history. Selected 356 history cars.

Group 2: Eifel Trophy
904 (4&6 cyl.), 914/6 GT, 911TR, 911ST, 911 (911 up to 2.5 liter), Lotus/Porsche, Cooper/Porsche (Pooper) etc, Elva/Porsche.
914’s & 911’s must have period racing history

Group 3: Weissach Cup
906, 910, 907, 908, 908/2, 908/3 (8 cyl. & 6 turbo), 909, 917 (normally aspirated and turbocharged)

Group 4: Carrera Trophy
911 (over 2.5 liter), RSR, 3.0 RSR, 2.1 Turbo, 934, 935, 936, 924 GTS, 924 GTR.

Group 5: Stuttgart Cup
956, 962, GT1, WSC, RS Spyder.

Group 6: Cayman Interseries

Group 7: PCA Club Racing
Porsche Club of America race cars

Group 8: Rennsport Reunion Cup – Porsche Cup Cars
911 Feature Race: – 911 Trophy

PORSCHE RENNSPORT REUNION IV 2011 Event Schedule
Subject to change

For PORSCHE RENNSPORT REUNION IV 2011 Event Schedule pdf click here

FRIDAY, October 15, 2011
7:00 AM Gates Open
7:00 AM – 5 :00 PM Registration : Embassy Suites, Seaside
8:00 AM – 8:20 AM Practice Group 1 – Gmund Cup
8:30 AM – 8:50 AM Practice Group 2 – Eifel Trophy
9:00 AM – 9:20 AM Practice Group 3 – Weissach Cup
9:30 AM – 9:50 AM Practice Group 4 – Carrera Trophy
10:00 AM – 10:20 AM Practice Group 5 – Stuttgart Cup
10:30 AM – 10:50 AM Practice Group 6 – Cayman Interseries
11:00 AM – 11:20 AM Practice Group 7 – PCA Club Racing
11:30 PM – 11:50 PM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
11:50 PM – 1:00 PM LUNCH -VIP hot laps/Parade Laps
1:00 PM – 1:20 PM Qualifying Group 1 – Gmund Cup
1:30 PM – 1:50 PM Qualifying Group 2 – Eifel Trophy
2:00 PM – 2:20 PM Practice Group 3 – Weissach Cup
2:30 PM – 2:50 PM Practice Group 4 – Carrera Trophy
3:00 PM – 3:20 PM Practice Group 5 – Stuttgart Cup
3:30 PM – 3:50 PM Practice Group 6 – Cayman Interseries
4:00 PM – 4:20 PM Practice Group 7 – PCA Club Racing
4:30 PM – 4:50 PM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars

SATURDAY, October 16, 2011
7:00 AM Gates Open
7:00 AM – 5 :00 PM Registration : Embassy Suites, Seaside
8:00 AM -8:15 AM Warm up Group 1 – Gmund Cup
8:25 AM – 8:40 AM Warm up Group 2 – Eifel Trophy
8:50 AM – 9:10 AM Qualifying Group 3 – Weissach Cup
9:20 AM – 9:40 AM Qualifying Group 4 – Carrera Trophy
9:50 AM – 10:10 AM Qualifying Group 5 – Stuttgart Cup
10:20 AM – 10:40 AM Qualifying Group 6 – Cayman Interseries
10:50 AM – 11:10 AM Qualifying Group 7 – PCA Club Racing
11:20 AM – 11:50 AM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
11:50 AM – 1:30 PM LUNCH – VIP hot laps/Parade Laps
1:30 PM – 1:50 PM RACE Group 1 – GMUND CUP
2:00 PM – 2:20 PM RACE Group 2 – EIFEL TROPHY
2:30 PM – 3:30 PM Parade/exhibition of Porsche’s racing history to include significant Porsche racing cars
3:30 PM -6:00 PM Concours on Pit Lane

SUNDAY, October 17, 2011
7:00 AM Gates Open
7:00 AM – 12:00 PM Registration : Embassy Suites, Seaside
8:00 AM – 8:15 AM Warm up Group 7 – PCA Club Racing
8:25 AM – 8:40 AM Warm up Group 4 – Carrera Trophy
8:50 AM – 9:05 AM Warm up Group 5– Stuttgart Cup
9:15 AM – 9:30 AM Warm up Group 6 – Cayman Interseries
9:40 AM – 9:55 AM Warm up Group 3 – Weissach Cup
10:05 AM – 10:35 AM Qualifying Group 8 – Rennsport Reunion Cup – 911 Cup Cars
10:45 PM -11:15 PM Race Group 7 – PCA CLUB RACING
11:25 PM – 11:45 AM Race Group 3– WEISSACH CUP
11:45 AM – 1:00 PM LUNCH – VIP hot laps/Parade Laps
1:00 PM – 1:20 PM Race Group 4 – CARRERA TROPHY
1:30 PM – 1:50 PM RACE -911 TROPHY
2:00 PM – 2:20 PM Race Group 5 -STUTTGART CUP
2:30 PM – 3:00 PM Race Group 6 – CAYMAN INTERSERIES
3:15 PM – 4:00 PM Race Group 8 – RENNSPORT REUNION CUP – 911 CUP CARS

Ticket information is available by contacting (800) 327-7322 or online at Mazda Raceway Porsche_Rennsport_Reunion_IV

Source & Photos: Porsche Press Database  and Mazda Raceway

 

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1938 Porsche Type 64 – on display at The Allure of the Automobile exhibition High Museum of Art in Atlanta

Porsche Type 64 from 1939 Photo from herrenzimmer.de.

1938 Porsche Type 64 Berlin Rome Car…. The Porsche Museum in Germany has sent its legendary Type 64 Berlin Rome Car on a long journey to Atlanta where it will be on display at the High Museum of Art in Atlanta for the “The Allure of the Automobile” exhibition from March 21st until June 20th, 2010 to celebrate the brand’s 60th Anniversary in America.

“Type 64 is of very special significance to the history of the Porsche brand: Built in 1938/39 under the guidance of Ferdinand Porsche… It was beautiful, dynamic and fast – and it quickly became Ferdinand Porsche’s great passion: Although this unique sports car built for the Berlin-Rome long-distance race bore nothing but the simple model designation “Type 64”, it is acknowledged as the “original Porsche”, the“great-grandfather” of all Porsches to follow. Within and beneath its streamlined aluminum Type 64 boasts the trendsetting concepts so characteristic of all Porsche sports cars following in the years to come.

Porsche Typ 60 K 10 – Porsche Typ 64 Berlin-Rom 1939…from kitchener.lord Source-MotorKlassik-2

In terms of design and aerodynamics this unique Coupé was far ahead of its time, the symbiosis of motorsport qualities and production features creating an ideal grand touring car. On public roads Type 64 reached a top speed of no less than 130 km/h or 81 mph. Ferdinand Porsche often drove this car himself, showing his deep satisfaction by presenting the Porsche family name on the car itself. Story by Porsche AG Driving the 1938 Porsche Type 64K10

 via youtube.com

The Porsche 64, also known as the VW Aerocoupe, Type 64 and Type 60K10, is considered by many to be the first automobile from what was to become the Porsche company, as a true design precursor to the production model of after the war. The model number comes from the fact that it was built mainly from design drawings for the Type-64 “record car”. Most mechanical parts came from the 38 prototype series. The chassis was heavily reinforced and the engine also reworked to produce around 45-50 brake horse power. The Type-64 was only a drawing until the three racers were built.

The body was also a compromise in that the cab had to look like a KdF car, but the rest was ‘record’ car. The VW beetle was the Type-60, and the name the “60K10” means body design 10 for the Type-60 Beetle. Its flat-four engine produced 50 bhp and gave a top speed of around 160 km/h (99 mph). The body design was made by the Porsche Büro after wind tunnel tests for a planned V10 sports car that never came into existence, the Type 114. Dr. Porsche promoted the idea to enter the car into the 1939 Berlin-Rome race as a public relations ploy. Three cars were made in hand shaped aluminum by the bodywork company Reutter.

Porsche Typ 60 K 10 – Porsche Typ 64 Berlin-Rom 1939…from kitchener.lord Source-MotorKlassik

One was destroyed early in World War II. The two remaining were used by the Porsche family.  Eventually they only used one of them and put the other in storage.  In May 1945 American troops discovered the one put in storage, cut the roof off and used it for joyriding for a few weeks until the engine gave up and it was scrapped.

The last remaining Porsche 64 was owned by Ferry Porsche who had it restored by Battista Farina in 1947. In 1949 it was sold to the Austrian motorcycle racer Otto Mathé and with it he won the Alpine Rally in 1950. The last time he drove it in a race was at the Monterey Historic Races in Monterey, California, in 1982.

 
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Posted by on March 16, 2010 in Porsche, Porsche Type 64

 

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