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50 Years of the Porsche 911, a sports car celebrates a special anniversary

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50 Years of the Porsche 911

 

Stuttgart. For five decades, the 911 has been the heart of the Porsche brand. Few other automobiles in the world can look back on such a long tradition and such continuity as the Porsche 911. It has been inspiring car enthusiasts the world over since its debut as the model 901 at the IAA International Automotive Show in September 1963. Today it is considered the quintessential sports car, the benchmark for all others. The 911 is also the central point of reference for all other Porsche series. From the Cayenne to the Panamera, every Porsche is the most sporting automobile in its category, and each one carries a piece of the 911 philosophy.

Porsche 911 Carrera 4S Coupé

Porsche 911 Carrera 4S Coupé

Over 820,000 Porsche 911s have been built, making it the most successful sports car in the world. For each of its seven generations the engineers in Zuffenhausen and Weissach have reinvented it, time and time again demonstrating to the world the innovative power of the Porsche brand.

Porsche 911 S 2.7 Coupé, 1974

Porsche 911 S 2.7 Coupé, 1974

Like no other vehicle, the 911 reconciles apparent contradictions such as sportiness and everyday practicality, tradition and innovation, exclusivity and social acceptance, design and functionality. It is no wonder that each generation has written its own personal success story.

Porsche 911 Carrera 4S Coupé and Porsche 911 2.0 Coupé (Model Year 1964)

Porsche 911 Carrera 4S Coupé and Porsche 911 2.0 Coupé (Model Year 1964)

Ferry Porsche best described its unique qualities: “The 911 is the only car you could drive on an African safari or at Le Mans, to the theatre or through New York City traffic.”

Type 911 T8, 1964, Prototype 901-1

Type 911 T8, 1964, Prototype 901-1

In addition to its classic yet unique lines, the Porsche 911 has always been distinguished by its advanced technology. Many of the ideas and technologies that made their debut in the Porsche 911 were conceived on the race track.

Porsche 911 Carrera 4S Coupé and Porsche 911 2.0 Coupé (Model Year 1964)

Porsche 911 Carrera 4S Coupé and Porsche 911 2.0 Coupé (Model Year 1964)

The 911 was committed to the performance principle from the start, and motor racing is its most important test lab. From the very beginning it has been at home on circuits all over the world, earning a reputation as a versatile and dependable winner. Indeed, a good two thirds of Porsche’s 30,000 race victories to date were notched up by the 911.

Porsche 911 Carrera 4S Coupé and Porsche 911 2.0 Coupé (Model Year 1964)

Porsche 911 Carrera 4S Coupé and Porsche 911 2.0 Coupé (Model Year 1964)

How Porsche celebrates the anniversary
For Porsche, the 50th anniversary of this iconic sports car is the central theme of 2013. There will be a wide variety of anniversary events, starting with the “Retro Classics” automobile show in Stuttgart.

Porsche 911 Carrera 4S Coupé and Porsche 911 2.0 Coupé (Model Year 1964)

Porsche 911 Carrera 4S Coupé and Porsche 911 2.0 Coupé (Model Year 1964)

From 7 to 10 March the Porsche Museum will ring in the anniversary year with four special exhibits, an early-model 911 Turbo Coupé, a 911 Cabriolet study from 1981, a 1997 street version 911 GT1 and the pre-series Type 754 T7. This chassis by Professor Ferdinand Alexander Porsche was a milestone on the way to the 911 design.

Porsche 911 Carrera 4S Coupé and Porsche 911 2.0 Coupé (Model Year 1964)

Porsche 911 Carrera 4S Coupé and Porsche 911 2.0 Coupé (Model Year 1964)

The company is also sending an authentic 1967 model 911 on a world tour. Over the course of the year, this vintage nine-eleven will travel to five continents where it will be shown in places like Pebble Beach CA, Shanghai, Goodwood UK, Paris and Australia. As an ambassador for the Porsche brand, this vintage 911 will be in attendance at many international fairs, historical rallies and motor sport events. Fans and interested individuals can follow the car’s progress at http://www.porsche.com/follow-911 (end of February).

Porsche 911 Carrera 4S Coupé and Porsche 911 2.0 Coupé (Model Year 1964)

Porsche 911 Carrera 4S Coupé and Porsche 911 2.0 Coupé (Model Year 1964)

The Porsche Museum is celebrating “50 years of the Porsche 911” from 4 June through 29 September 2013, with a special exhibition featuring the history and development of the nine-eleven.

Porsche 911 Carrera S 3.8, 2005

Porsche 911 Carrera S 3.8, 2005

In the spring the museum’s own publishing house, Edition Porsche-Museum, will publish an anniversary edition entitled “911×911.”

Porsche 911 Carrera 4 3.6 Cabriolet, 1990; (first: 911 Carrera 4 3.6 Cabriolet; second: 911 Carrera 4 3.6 Targa; third: 911 Carrera 4 3.6 Coupé)

Porsche 911 Carrera 4 3.6 Cabriolet, 1990; (first: 911 Carrera 4 3.6 Cabriolet; second: 911 Carrera 4 3.6 Targa; third: 911 Carrera 4 3.6 Coupé)

The generations
The First 911 (1963) – Birth of a Legend
As the successor to the Porsche 356, the 911 won the hearts of sports car enthusiasts from the outset. The prototype was first unveiled at the Frankfurt IAA Motor Show in 1963 as the 901, and renamed the 911 for its market launch in 1964. Its air-cooled six-cylinder boxer engine delivered 130 hp, giving it an impressive top speed of 210 hp. If you wanted to take things a little slower, starting in 1965 you could also opt for the four-cylinder Porsche 912. In 1966 Porsche presented the 160 hp 911 S, which was the first to feature forged alloy wheels from Fuchs. The 911 Targa, with its distinctive stainless steel roll bar, made its debut in late 1966 as the world’s first ever safety cabriolet.

The semiautomatic Sportomatic four-speed transmission joined the lineup in 1967. With the 911T of the same year, and the later E and S variants, Porsche became the first German manufacturer to comply with strict US exhaust emission control regulations. The Porsche 911 became more and more powerful as displacement increased, initially to 2.2 litres (1969) and later to 2.4 (1971). The 911 Carrera RS 2.7 of 1972 with 210 hp engine and weighing less than 1000 kg remains the epitome of a dream car to this day. Its characteristic “ducktail” was the world’s first rear spoiler on a production vehicle.

Porsche 911 Carrera RS 2.7 Coupé, August 1972, test logo

Porsche 911 Carrera RS 2.7 Coupé, August 1972, test logo

The G-Series (1973) – The Second Generation
Ten years after its premiere, the engineers at Porsche gave the 911 its first thorough makeover. The G model was produced from 1973 to 1989, longer than any other 911 generation. It featured prominent bellows bumpers, an innovation designed to meet the latest crash test standards in the United States. Occupant protection was further improved by three-point safety belts as standard equipment, as well as integrated headrests. One of the most important milestones in the 911 saga was the 1974 unveiling of the first Porsche 911 Turbo with a three-litre 260 hp engine and enormous rear spoiler. With its unique blend of luxury and performance, the Turbo became synonymous with the Porsche mystique. The next performance jump came in 1977 with the intercooler-equipped 911 Turbo 3.3. At 300 hp it was the best in its class. In 1983 the naturally aspirated 911 Carrera superseded the SC; with a 3.2 litre 231 hp engine, it became a favourite collectors’ item. Starting in 1982, fresh air enthusiasts could also order the 911 as a Cabriolet. The 911 Carrera Speedster, launched in 1989, was evocative of the legendary 356 of the fifties.

Porsche 911 Carrera 3.8 Coupé, 2005

Porsche 911 Carrera 3.8 Coupé, 2005

The 964 (1988) – Classic Modern
Just when automotive experts were predicting the imminent end of an era, in 1988 Porsche came out with the 911 Carrera 4 (964). After fifteen years of production the 911 platform was radically renewed with 85 percent new components, giving Porsche a modern and sustainable vehicle. Its air-cooled 3.6 litre boxer engine delivered 250 hp. Externally, the 964 differed from its predecessors only slightly, in its aerodynamic polyurethane bumpers and automatically extending rear spoiler, but internally it was almost completely different. The new model was designed to captivate drivers not only with sporty performance but also with enhanced comfort. It came with ABS, Tiptronic, power steering, and airbags, and rode on a completely redesigned chassis with light alloy control arms and coil springs instead of the previous torsion-bar suspension. A revolutionary member of the new 911 line right from the start was the all-wheel drive Carrera 4 model. In addition to Carrera Coupé, Cabriolet and Targa versions, starting in 1990 customers could also order the 964 Turbo. Initially powered by the proven 3.3 litre boxer engine, in 1992 the Turbo was upgraded to a more powerful 360 hp 3.6 litre power plant. Today, the 964 Carrera RS, 911 Turbo S, and 911 Carrera 2 Speedster are particularly in demand among collectors.

The 993 (1993) – The Last Air-Cooled Models
The 911 with the internal design number 993 remains the one true love of many a Porsche driver. The remarkably pleasing design has much to do with this. The integrated bumpers underscore the smooth elegance of its styling. The front section is lower-slung than on the earlier models, made possible by a switch from round to polyellipsoid headlights. The 993 quickly gained a reputation for exceptional dependability and reliability. It was also agile, as the first 911 with a newly designed aluminium chassis. The Turbo version was the first to have a bi-turbo engine, giving it the lowest-emission stock automotive powertrain in the world in 1995. The hollow-spoke aluminium wheels, never before used on any car, were yet another innovation of the all-wheel drive Turbo version. The Porsche 911 GT2 was aimed at the sports car purist who cherished the thrill of high speeds. An electric glass roof that slid under the rear window was one of the innovations of the 911 Targa. But the real reason dyed-in-the-wool Porsche enthusiasts still revere the 993 is that this model, produced from 1993 to 1998, was the last 911 with an air-cooled engine.

Porsche 911 Turbo 3.3 Coupé, 1986

Porsche 911 Turbo 3.3 Coupé, 1986

The 996 (1997) – Water-Cooled
The 996, which rolled off the assembly line from 1997 to 2005, represented a major turning point in the history of the 911. It retained all the character of its classic heritage, but was an entirely new automobile. This comprehensively redesigned generation was the first to be driven by a water-cooled boxer engine. Thanks to its four-valve cylinder heads it achieved 300 hp and broke new ground in terms of reduced emissions, noise, and fuel consumption. The exterior design was a reinterpretation of the 911’s classic line, but with a lower drag coefficient (cW) of 0.30. The lines of the 996 were also a result of component sharing with Porsche’s successful Boxster model. Its most obvious exterior feature were the headlights with integrated turn signals, at first controversial but later copied by many other manufacturers. On the inside, drivers experienced an entirely new cockpit. Driving comfort now also played a greater role alongside the typical sporty characteristics. With the 996 Porsche launched an unprecedented product offensive with a whole series of new variations. The 911 GT3 became one of the highlights of the model range in 1999, keeping the tradition of the Carrera RS alive. The 911 GT2, the first car equipped with ceramic brakes as standard, was marketed as an extreme sports vehicle starting in the fall of 2000.

Porsche Type 911 Carrera 3.4 Coupé, 1998

Porsche Type 911 Carrera 3.4 Coupé, 1998

The 997 (2004) – Classicism and Modernity
In July 2004 Porsche unveiled the new generation 911 Carrera and 911 Carrera S models, referred to internally as the 997. The clear oval headlights with separate blinkers in the front apron were a visual return to older 911 models, but the 997 offered more than just style. It was a high-performance vehicle, with a 3.6 litre boxer engine that turned out out 325 hp while the new 3.8 litre engine of the Carrera S managed an incredible 355 hp. The chassis was also substantially reworked, and the Carrera S came with Porsche Active Suspension Management as standard equipment. In 2006 Porsche introduced the 911 Turbo, the first gasoline-powered production automobile to include a turbocharger with variable turbine geometry. A model update in the fall of 2008 made the 997 even more efficient thanks to direct fuel injection and a dual clutch transmission. Never before had the 911 series made such extensive allowances to suit drivers’ individual preferences, and with Carrera, Targa, Cabriolet, rear or all-wheel drive, Turbo, GTS, special models, and road versions of GT racing cars, the 911 family ultimately comprised 24 model versions.

Porsche Type 911 Carrera 4 3.4 Coupé, 1999

Porsche Type 911 Carrera 4 3.4 Coupé, 1999

The 991 (2011) – Refined by Experience 
This car, known internally as the 991, represents the greatest technical leap in the evolution of the 911. Already the class benchmark for decades, the new 911 generation raised performance and efficiency to new levels. A totally new suspension with a longer wheelbase, wider track, larger tyres and an ergonomically optimized interior – it all adds up to an even sportier yet more comfortable driving experience. Technically, the 911 is the epitome of Porsche Intelligent Performance – even lower fuel consumption, even higher performance. This is due in part to the smaller 3.4 litre displacement in the Carrera basic model (yet developing 5 hp more than the 997/II), and to its hybrid steel/aluminium construction, which significantly reduces curb weight. Other innovations include Porsche Dynamic Chassis Control (PDCC) and the world’s first seven-gear manual transmission. The design of the 991 has likewise met with high critical acclaim. With its flat, stretched silhouette, exciting contours, and precisely designed details, the seventh generation of the Porsche 911 Carrera remains unmistakably a 911 that has once again succeeded in redefining the standard for automobile design. It is the best 911 of all time – until the next generation.

Porsche Type 911 Carrera 3.6 Coupé, 1994

Porsche Type 911 Carrera 3.6 Coupé, 1994

Source: Porsche AG Media Database,

Porsche Museum

Communication Porsche AG

 

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Porsche Design unveils the luxury brand’s first women’s handbag – One Design, Different Style, the TwinBag

 

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Press Release November 2012
Porsche Design TwinBag

Porsche Design TwinBag

 

Porsche Design unveils the luxury brand’s first women’s handbag

One Design, Different Style: the TwinBag

StuttgartPorsche Design is set to launch the TwinBag, its first women’s handbag, for the Spring/Summer 2013 season. Distinguished by a very innovative carrying concept, the new handbag will be available in all Porsche Design stores around the world and in the luxury brand’s official online store from March 2013. The launch of the TwinBag rounds off Porsche Design’s fashion and lifestyle range for women.
Sketch Porsche Design TwinBag

Sketch Porsche Design TwinBag

 

 
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Posted by on November 30, 2012 in Porsche, Porsche Design, Porsche Design Group

 

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40 Years of Porsche Design – Special exhibition at the Porsche Museum

The world’s first black timepiece, and at the same time luxury brand Porsche Design’s first product: The “Chronoprapgh I”.

40 Years of Porsche Design

 

Stuttgart. The world’s first black timepiece, the legendary exclusive spectacles and the Porsche 911 – for decades, all these products have stood for a unique design by Ferdinand Alexander Porsche: In 1972 he founded the “Porsche Design Studio” in Stuttgart, the head office of which was relocated to Zell am See in Austria in 1974.

Starting today, the Porsche Museum is marking the company’s 40th anniversary with a special exhibition: from 13 November 2012 to 17 February 2013, visitors can experience the most important, most interesting and most extraordinary products as well as how Porsche Design came to exist.

40 Years of Porsche Design

The focus of the anniversary exhibition is on the “Porsche Design” brand, which in recent years has been developed into one of the world’s leading luxury brands with its own sales network. F.A. Porsche designed numerous classic men’s accessories such as watches, spectacles and writing implements, which achieved worldwide recognition under the “Porsche Design” brand. In parallel, with his team, he designed a plethora of industrial products, household appliances and consumer durables for internationally renowned clients under the “Design by F.A. Porsche” brand. Ferdinand Alexander Porsche won numerous honours and awards for his work as a designer.

40 Years of Porsche Design

For example, the “Chronograph I”, a milestone in the watchmaker’s craft, is a compulsory exhibition piece. The world’s first black timepiece, and at the same time luxury brand Porsche Design’s first product, created a furore in 1972 because the automatic chronograph – considered unthinkable at the time – was designed in matt black throughout and provocatively unadorned. With this chronometer, F.A. Porsche was anticipating a trend that is part and parcel of today’s watch industry and even then was considered to be revolutionary. In addition to the chronograph, the visitor will also be presented with other products from the accessories and spectacles range. For example the Porsche Design P’8478 exclusive spectacles will be on display, already purchased by more than 7 million wearers. Writing implements and pipes will also feature in the exhibition.

The adjustable “Antropovarius” lounge chair is also on display as the “Alternative Motorcycle Concept”, AMK.

A highlight of the special exhibition is the grand piano, which the Porsche Design Studio designed for the Bösendorfer piano factory in 2003. This grand piano symbolises the studio’s design output, characterised by a clear, functional design language, meticulous choice of materials and top quality workmanship. The adjustable “Antropovarius” lounge chair developed by the Porsche Design Studio in 1982 in collaboration with the Institute of Ergonomics of the University of Munich will also be on display as will the “Alternative Motorcycle Concept”, AMK, devised in 1980 as an alternative solution to the car and to conventional motorcycles.

The Porsche Museum is marking the company’s 40th anniversary with a special exhibition from 13 November 2012 to 17 February 2013.

In addition to a selection of special design developments, the visitor will also gain an insight into the everyday creative life of Porsche Design’s employees. This is where those who are interested will discover not just the individual steps in creating the product – from conceiving the idea through to design – but also the sources of inspiration. For example, in the case of the pipe, it is explained that when it came to the cooling ribs, F.A. Porsche took his lead from air-cooled single cylinder motorcycle engines. The Porsche museum also looks back at the life’s work and man that was F.A. Porsche, who created legendary cars such as the 904 Carrera GTS and Porsche 911. In the process the visitor will find out things such as why in 1974 F.A. Porsche decided to locate the Design Studio in Zell am See.

At 3 p.m. on Wednesdays and Sundays, the visitor has the opportunity to experience the special exhibition in the course of a one hour themed tour.

The Porsche Museum is using the anniversary exhibition as an opportunity to extend its tour programme. At 3 p.m. on Wednesdays and Sundays, the visitor has the opportunity to experience the special exhibition in the course of a one hour themed tour at a price of four euro per person. The Store at the Porsche Centre in Stuttgart Zuffenhausen also offers a ten per cent discount on Porsche Design products upon presentation of the museum entrance ticket.

The volume “Porsche Design 40Y – The Book” is also being published in time for the anniversary, available in both German and English for 98 euro in the Porsche Museum shop as well as in book stores. In the course of more than 570 pages, the reader is acquainted with an insight into the history of Porsche Design.

The Porsche Museum is open Tuesday to Sunday from 9 a.m. to 6 p.m. Admission is eight euro for adults and four euro for concessions. Further information is available on the Internet at http://www.porsche.com/museum.

SOURCE: Porsche AG Media Database

Communication Porsche AG
Porsche Museum

 

 

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DOCUMENTARY FILM OCT 15TH, 2012: Meet MAGNUS WALKER – Urban Outlaw, rebel Porsche Customizer

Urban Outlaw

A portrait of Magnus Walker, the rebel Porsche customizer who turned a hobby into an obsession, and an obsession into a successful business.

,,,a sample of Magnus Walkers Porsche collection (photos by Magnus, collage created by dede seward)

From a workshop in downtown Los Angeles, Magnus obsessively harvests fragments from donor 911s, grafting them onto vintage frames to create one-of kind automobiles with the spirit of Ferdinand Porsche but an ethos entirely his own.

Inside the garage of Magnus Walker. Photo by: Magnus Walker

A few more Porsche 911s owned by Magnus Walker. Photo by: Magnus Walker

ABOUT Magnus Walker:

My love affair with PORSCHE began as a 10 year old kid, and a trip to the 1977 LONDON motor show.

That is where I laid my eyes upon a 77-930 Martini TURBO!
As a kid growing up in SHEFFIELD-ENGLAND Porches were not a common sight. Sure I had the TURBO poster on my wall, lusted after one, and even wrote a letter to the Porsche factory!

Hey… They even wrote back!
Saying words to the affect “give us a call back when you are older”.

Fast forward a few years, and in 1986 at the age of 19 I moved to America and started a new life in LOS ANGELES..

At the age of 25 in 1992 I acquired my first 911, now almost 20 years later and over 40 -911 cars later I am living my PORSCHE dream.

I have done some club racing and instructing with the POC throughout the past 10 years. Over the past few years I have been expanding my 64-73 early car collection and have been building quite a few “sports purpose” R -ST inspired streetable track type cars.

My builds are starting to gain world wide attention, and a few unique touches such as my grafted R turn signals, louvered deck lids, drilled door handles and attention to detail to name a few are becoming my “signature marks”.

Magnus Walker poses with his 1971 Porsche 911. Photo by Magnus Walker.

Magnus Walker The Outlaw. The Trailer.

Producer / Director: Tamir Moscovici (MOS), Industry Films
Line Producer: Dwight Phipps, Industry Films
DP: Anthony Arendt, Partos
Editor: Paul Proulx, Stealing Time
Colourist: Wade Odlum, Alter Ego
Audio House: Pirate Toronto

mosmedia.ca
industryfilms.com
urbanoutlaw.tv

Random 911 Porsches

LONDON CALLING……..

Its official URBAN OUTLAW short documentary film
accepted into the RAINDANCE FILM FESTIVAL in London.

Urban Outlaw | Raindance Film Festival 2012

“The film, a passion project, would never have been funded in the traditional studio system.  Through word of mouth, enthusiasts, bloggers and journalist, we have built a global fan base, our fans are passionate, and we don’t want to make them wait any longer.”  – Tamir Moscovici

Supplemental,…In association with MOS MEDIA, INDUSTRY FILMS & MAGNUSWALKER911.COM

is proud to announce the release of URBAN OUTLAW. URBAN OUTLAW

will be distributed & released worldwide online via Reelhouse.org.

  RELEASE DATE: Oct 15 2012  

Since the trailer was released in late May of 2012 it obtained over a 1.2 million click throughs.  The initial intent was to submit the film to festivals.  Since submitting the film to festivals and competitions the film has won a prestigious Award of Merit from the Best Shorts Competition, for short documentary.  The film is schedule to debut in London at the Raindance Film Festival on Sept. 28 2012and will play in Atlanta and Edmonton shortly there after.

While the film continues to navigate the festival circuit, Tamir & Magnus have decided that limiting the viewership to select cities, with limited seating, would be the wrong choice for the film. .  Following  Raindance the film will be made available online.

“The film, a passion project, would never have been funded in the traditional studio system.  Through word of mouth, enthusiasts, bloggers and journalist, we have built a global fan base, our fans are passionate, and we don’t want to make them wait any longer. “  – Tamir Moscovici 

We’ve opted to go with Reelhouse.org, a new platform for film audiences.  Knowing that we were going to release the film globally we wanted a platform that could create a theatrical experience that was intimate.  Reelhouse is more then a micro site, or faceless link for audiences to view.

Through Reelhouse.org viewers can reach out toMagnus Walker and to the filmmaker.  In the spirit of Louis C.K., and the filmmakers behind Press Pause Play, this is a new age in filmmaking, let’s cut out the distributors, studios and marketers.  Let good film connect with an audience, and let that audience connect with the filmmakers.

If the audience likes the film, they can support the filmmakers.  In short, let’s continue down the path of accessible art for the masses.

 WATCH IT HERE: http://www.reelhouse.org/mos/urbanoutlaw

Source: Magnus Walker himself

reelhouse.org/mos/urbanoutlaw

Reelhouse reelhouse.org

 

 

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Dr. Ing. h.c. F. Porsche AG mourns great designer Ferdinand Alexander Porsche

Press Release 05/04/2012
Ferdinand Alexander Porsche with 911 Carrera 2 3,6 Coupé Mj. 1992

Ferdinand Alexander Porsche with 911 Carrera 2 3,6 Coupé Mj. 1992

Ferdinand Alexander Porsche dies

Stuttgart
Dr. Ing. h.c. F. Porsche AG, Stuttgart, is mourning Professor Ferdinand Alexander Porsche.The Honorary President of the Supervisory Board died on 5 April 2012 in Salzburg, aged 76.

Ferdinand Alexander Porsche (1990)

Ferdinand Alexander Porsche (1990)

Matthias Müller, President and Chief Executive Officer of Porsche AG, paid tribute to Ferdinand Alexander Porsche’s services to the sports car manufacturer:

“We mourn the death of our partner, Ferdinand Alexander Porsche. As the creator of the Porsche 911, he established a design culture in our company that has shaped our sports cars to this very day. His philosophy of good design is a legacy to us that we will honour for all time.”

Ferdinand Alexander Porsche was born in Stuttgart on 11 December 1935, the oldest son of Dorothea and Ferry Porsche.

Ferry Porsche (left) in his office with his son Ferdinand Alexander Porsche (ca. 1960)


Ferry Porsche (left) in his office with his son Ferdinand Alexander Porsche (ca. 1960)

Even his childhood was shaped by cars, and he spent much of his time in the engineering offices and development workshops of his grandfather Ferdinand Porsche. In 1943 the family accompanied the Porsche company’s move to Austria, where he went to school in Zell am See.

After returning to Stuttgart in 1950, he attended the private Waldorf school. After leaving school, he enrolled at the prestigious Ulm School of Design.

Ferdinand Alexander Porsche in his Design office (1963)


Ferdinand Alexander Porsche in his Design office (1963)

In 1958, F.A. Porsche, as he was known by his colleagues, joined the engineering office of what was then Dr. Ing. h.c. F. Porsche KG. He soon proved his great talent for design by sculpting the first model of a successor to the 356 model line out of plasticine.

Ferdinand Alexander Porsche next to Modell Typ 911 (1968)

Ferdinand Alexander Porsche next to Modell Typ 911 (1968)

In 1962 he took over as head of the Porsche design studio, creating a worldwide furore one year later with the Porsche 901 (or 911). With the Porsche 911, F.A. Porsche created a sports car icon whose timeless and classical form survives to this very day in what is now the seventh 911 generation.

Porsche Typ 901 (T8), next to model: Ferdinand Alexander Porsche (1963)

Porsche Typ 901 (T8), next to model: Ferdinand Alexander Porsche (1963)

However, in addition to passenger cars, F.A. Porsche also concerned himself with designing the sports cars of the 1960s. His best-known designs include the Type 804 Formula One racing car or the Porsche 904 Carrera GTS, now considered to be one of the most beautiful racing cars ever.

Ferdinand Alexander Porsche (1989)

Ferdinand Alexander Porsche (1989)

In the course of the conversion of Porsche KG into a joint-stock corporation in 1971/72, Ferdinand Alexander Porsche, along with all the other family members, stood down from the company’s front-line business operations.

In 1972 he founded the “Porsche Design Studio” in Stuttgart, the head office of which was relocated to Zell am See in Austria in 1974. In the decades that followed, he designed numerous classic gentlemen’s accessories such as watches, spectacles and writing implements that achieved global recognition under the “Porsche Design” brand. In parallel, with his team, he designed a plethora of industrial products, household appliances and consumer durables for internationally renowned clients under the brand “Design by F.A. Porsche”.

Ferdinand Alexander Porsche (1965)


Ferdinand Alexander Porsche (1965)

A strong and clear design concept typifies all product designs created in his design studio to date. The credo of his design work was:

“Design must be functional and functionality has to be translated visually into aesthetics, without gags that have to be explained first.”

F.A. Porsche: “A coherently designed product requires no adornment; it should be enhanced by its form alone.” The design’s appearance should be readily comprehensible and not detract from the product and its function.

His conviction was: “Good design should be honest.”

Ferdinand Alexander Porsche received numerous honours and awards both for his work as a designer as well as for individual designs. For example, in 1968 the “Comité Internationale de Promotion et de Prestige” honoured him for the outstanding aesthetic design of the Porsche 911 while the Industrial Forum Design Hannover (iF) voted him “Prizewinner of the Year” in 1992.

Ferry (right) and Ferdinand Alexander Porsche in the Porsche Design-Studio (ca. 1959)

Ferry (right) and Ferdinand Alexander Porsche in the Porsche Design-Studio (ca. 1959)

In 1999, the President of Austria bestowed on him the title of Professor.

Ferdinand Alexander Porsche retained a close lifelong association with Porsche AG as a partner and member of the Supervisory Board. For example, even after stepping down from front-line business operations, he contributed to the design of Porsche’s sports cars over many decades and repeatedly steered the company in the right di-rection. This was especially the case for the difficult period Porsche experienced at the beginning of the 1990s.

Ferdinand Alexander Porsche with model 911 S Targa (1968)

Ferdinand Alexander Porsche with model 911 S Targa (1968)

From 1990 to 1993, F.A. Porsche served as President of the company’s Supervisory Board, thus playing a major role in Porsche A.G’s eco-nomic turnaround. In 2005, he stood down from his Supervisory Board role in favour of his son Oliver and assumed the mantle of Honorary President of the Supervisory Board.

Ferdinand Alexander Porsche will be buried in the family grave at Schüttgut in Zell am See, attended by his immediate family. An official funeral service will be held in Stuttgart at a later date.

SOURCE: Communication Porsche AG
Head of Communication Porsche AG
Hans-Gerd Bode

 

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World’s largest Porsche Design Store in SoHo – 2nd store in New York

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Press Release

January 20th, 2012


Porsche Design opens second New York location in Lower Manhattan

World’s largest Porsche Design Store in SoHo

Stuttgart. The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft

mbH & Co. KG), Stuttgart, opened a new Porsche Design store in

New York’s SoHo district. The new store is located in a typical

cast-iron building on West Broadway and displays the entire

product range of the Porsche Design luxury brand in a space of

more than 250 square metres.

The SoHo boutique therefore is not only the world’s largest

Porsche Design store but also offers a unique shopping experience

as there will simply be no other Porsche Design store with a

comparable shop concept: including amongst others an inimitably

equipped shop floor, an especially designed wall showcasing

the brand’s history of almost 40 years of “Iconic Style” as well as

an exclusive 50 square metres VIP shopping area.

“With the store in SoHo we are taking the Porsche Design luxury brand to the next level – not only in New York City and the United States of America but globally”, says Dr. Juergen Gessler, CEO of Porsche Design Group.

“Porsche Design SoHo is the world’s largest store and brings our philosophy of ‘Iconic Style’ alive. The boutique will not only set its footprint within Lower Manhattan but also become a landmark for shopping enthusiasts around the world. The idea behind that new store and our whole lifestyle matches perfectly with the Manhattanites’ lifestyle.”

The new store on West Broadway offers the entire range of Porsche Design

products, from luggage and eyewear to watches, jewellery,

smoking accessories, mobile phones and writing tools.

However, the brand new SoHo store particularly highlights the

Porsche Design Fashion Collection for women and men.

It not only includes the men’s collection and much extended ladies’

collection with leather jackets, premium jeans and upper wear but

also includes an exclusive and specially developed SoHo Collection.

The store concept offers a separate area for watches also,

and a lounge area invites customers to spend some time

and brings the luxury brand to life through a LCD screen.

Porsche Design is a luxury brand with a particular focus on

technically inspired products. The brand was established in

1972 by Professor Ferdinand Alexander Porsche.

The company’s products stand for functional, timeless and

purist design, with convincing technical innovations. The product

portfolio includes watches, sunglasses, luggage, electronic

products, a men’s fragrance line as well as sports apparel

and a fashion collection. All of the brand’s products are

designed in the Porsche Design Studio in Zell am See,

Austria, and sold worldwide in the company’s own stores,

franchise stores, shop-in-shops, high-end department stores

and exclusive specialist retailers.

Porsche Design is a luxury brand with a particular focus on

technically inspired products. The brand was founded in

1972 by Professor Ferdinand Alexander Porsche.

The company’s products stand for functional, timeless

and purist design, with convincing technical innovations.

The product portfolio includes watches, sunglasses,

luggage, electronic products, a men’s fragrance line as

well as sports apparel and a fashion collection. All the

brand’s products are designed in the Porsche Design-Studio

in Zell am See, Austria and sold worldwide in the company’s

own stores, franchise stores, shop-in-shops, high-end

department stores and exclusive specialist retailers.

Porsche Design Store at 
456 W Broadway Soho
New York, NY 10006
USA

SOURCE: Porsche Design Media Database Press  

Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Porschestraße 1
74321 Bietigheim-Bissingen
Germany

 

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UPDATED – A Story of the First Porsche 356 Toy

Is this the very First Porsche 356 Toy?

15-inch-long cast Gmünd replica

“My father took the prints and made a wooden pattern of the car from which the foundry made an aluminum sand casting. The first casting was a test pour, the second was a keeper, and the first Porsche replica toy was created  – based on real prints, no less!” – quote byJeff Gasparitsch

This story begins with a phone call to the front office at the 356 CAR – California Alta Region, vice-president Jim Reeder’s place of business in Fremont:

“There’s a guy on the phone named Jeff who says he wants to talk about Porsche 356s.”

Never one to pass up a Porsche conversation in the middle of his work day, Jim takes the call from Jeff Gasparitsch who said he found Jim on the 356CAR website and saw that they both lived in the same town. He was anxious to tell the story about his father Victor Gasparitsch and his personal history with Ferdinand Porsche and what turned out to be the Gmünd Coupe.

Jim listened in amazement as the following incredible tale unfolded from Jeff Gasparitsch.

Any idea what the very first Porsche toy ever made was?

It is very likely the 15-inch-long cast Gmünd replica made by my father. As a young boy I found an old and somewhat odd toy car on a family trip back to Austria back in 1976. It was used as doorstop at my grandparent’s house in Ledenitzen.

When we returned to Canada, I kept reminding my father on future visits to bring the “toy” back for me. At the time I had no idea what it was. It was just neat and different. It wasn’t until after several subsequent trips in the 1980s that he finally remembered to pick it up for me and bring it to Canada.

That is when I finally learned the real story behind my funny old toy car.

My father, Victor Gasparitsch, was schooled as a Mechanical Engineer at the Federal Engineering School for Mechanical & Electrical Engineering in Lundenbrg (which at the time I believe was Austria, and is now part of the Czech Republic). Then he apprenticed as a Pattern Maker at a company called KMF (Kärntner Maschinenfabrik) in Carinthia, Austria from 1945 until the spring of 1948.

It was during the latter part of this tenure that two gentlemen came to the shop in which he worked. They had a meeting with the foundry manager and after some time, they approached my father.

The gentlemen were Erwin Komenda (known to my father as Chief Engineer Komenda) and Ferry Porsche! As it turned out, the foundry manager and other senior people turned down the job proposal so Porsche and Komenda decided they would speak to my father directly, since he had a background in Mechanical Engineering and not just pattern making.

They showed him some drawings of what was to become the first Porsche 356 and asked if he could produce for them what became the metal-forming fixtures for the left and right doors. He accepted the challenge and KMF got the work from the fledgling Porsche Company.

As my father was completing the work on the first fixture (it was for the left door) he approached his management and asked to be paid a salary commensurate with the other senior tradesmen as he was doing the work the seniors would not touch while being paid substantially less.

The management turned down his request, citing the union pay scale rules. This was enough to make my father decide to leave KMF. He informed Chief Engineer Komenda of his intentions to leave. Komenda asked that he stay with KMF until the first assembly was complete, then roll the drawing up under his arm and they would follow him. My father did so, and Porsche followed suit as promised.

My father moved to what was a new pattern making division of the J. Fercher Company in Villach, Austria that was then a relatively small furniture making company. Porsche then placed the balance of the order with J. Fercher and that is where my father completed the right side door fixtures. J. Fercher then received additional work from Porsche including the firewall for the car.

It was during this time that my father requested a 1:10 scale drawing from Chief Engineer Komenda so he could build a small model for personal use. Komenda was happy to oblige. My father took the prints and made a wooden pattern of the car from which the foundry made an aluminum sand casting. The first casting was a test pour, the second was a keeper, and the first Porsche replica toy was created  – based on real prints, no less!

After Ferdinand Porsche’s death and the company’s move, the J. Fercher Company closed the doors on its Pattern Shop in 1952 to focus on the furniture business. I would have to assume that all the old patterns from the pattern shop were scrapped. Today J. Fercher (now operated as FRC Austria) is a very large furniture company in Austria. I visited the plant in 1976 with my father, but only recently learned what the connection was to his past.

My dad moved on to work in Switzerland and eventually immigrated to Canada. In 1966 he opened his own pattern shop, Cosmos Pattern Company in Stoney Creek, Ontario that he operated until 1994. Into the late ‘80s he still received requests for quotations from Porsche. The last I saw was for several large wind tunnel sections for work that I believe was going to be conducted in Toronto.

Victor Gasparitsch and the first Porsche 15-inch-long cast Gmünd replica toy

That one remaining generic toy casting became a play toy for various generations of kids visiting my grandparents over 40+ years. Of course no one was the wiser as to its origin. Unfortunately, somewhere over the course of the toy’s life someone tried to alter it to make it more of a toy than a casting. They used a drill to open one of the front windows and started on the second window but fortunately never finished the job.

My father will be 82 years old this year and I have made a point to return to his home in Canada to document several details of his life before it is too late.

One day soon we’ll drop by Stuttgart perhaps to find a spot on a shelf for it in the Porsche Museum. That seems to be a much more fitting place for it than where it previously resided for over 55 years! – Jeff Gasparitsch

UPDATE December 2012 – Jeff Gasparitsch recently was kind of enough to be in touch with me and he forwarded several photos from the visit to Stuttgart with his father and the model was documented at the Porsche Museum in the summer of 2010.

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SOURCE:  from  Porsche 356 Registry Newsletter Editor: Michael Hodos

 

 

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