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Supervisory Board of Porsche AG appoints Detlev von Platen Head of Sales and Marketing

Detlev von Platen (51) who will be a member of the Porsche Executive Board for Sales and Marketing

Detlev von Platen (51) who will be a member of the Porsche Executive Board for Sales and Marketing

Press Release 30/09/2015

Oliver Blume is new Chairman of the Executive Board

Stuttgart. At its meeting today, the Supervisory Board of Dr. Ing. h.c. F. Porsche AG appointed Dr. Oliver Blume (47) the Chairman of the Executive Board of the sports car manufacturer effective October 1, 2015. Blume succeeds Matthias Müller (62), who was appointed by the Supervisory Board of Volkswagen AG to be the new Chairman of the Board of Management of the Wolfsburg-based group. It has been exactly five years since Müller left Volkswagen to become the CEO of Porsche AG. Since the beginning of 2013, Blume has been a member of the Porsche Executive Board responsible for Production and Logistics.

Dr. Oliver Blume

Dr. Oliver Blume

Another new appointee is Detlev von Platen (51) who will be a member of the Porsche Executive Board for Sales and Marketing. Von Platen comes to Zuffenhausen from the USA where he was Head of Porsche Cars North America for just over seven years. The new Head of Sales will assume his new post on November 1, 2015.

 Detlev von Platen

Detlev von Platen

On the same date, his predecessor, Bernhard Maier (55), will be reassigned from Zuffenhausen to Mladá Boleslav in the Czech Republic where he will assume the position of Chairman of the Board of Management of Škoda.

The Supervisory Board appointed the Executive Board Member for Finance, Lutz Meschke (49), as the Deputy Chairman of the Executive Board. The previous Deputy Chairman of the Executive Board was Thomas Edig, who is leaving the company at the end of September to take a position as Board Member for Human Resources at the Volkswagen Commercial Vehicles brand.

Lutz Meschke

Lutz Meschke

The Chairman of the Supervisory Board of Porsche AG, Dr. Wolfgang Porsche, is especially pleased to see that

“our new member of the Executive Board and new Chairman of the Board come from within the company. Porsche not only has a highly motivated workforce, but also has a very large number of exceptionally qualified managers,” stressed Dr. Porsche. Moreover, appointing people from within the company emphasises the family aspect of the Porsche culture.
Dr. Porsche thanked the departing Chairman of the Executive Board Matthias Müller for achieving a unique balance during his five years of service.

Supervisory Board of Dr. Ing. h.c. F. Porsche AG, Stuttgart, reappointed the Chairman of the Executive Board, Matthias Müller, for further five years

“Under Matthias Müller, Porsche introduced ground-breaking new products,” said Dr. Porsche, mentioning the 918 Spyder supercar and the compact SUV Macan in particular. “The first-second finish at the legendary Le Mans racetrack with our 919 Hybrid technology platform was the icing on the cake,” is how Dr. Porsche expressed his great respect.

Furthermore, during the Müller era the sports car manufacturer experienced economic gains that most would not have predicted five years ago. “Porsche practically doubled its unit sales, revenue and workforce size over this time period,” said the Chairman of the Supervisory Board, and he avowed this an accomplishment that is certainly unequalled in German industry.

Uwe Hück, Chairman of the Group Works Council of Porsche:

“Ever since 2010, Matthias Müller has been the ‘turbocharger’, the driving force for great advances at Porsche. He embodies our Porsche DNA. We are not happy to see him go. But his successor, Oliver Blume, is no budding manager; rather he is in full bloom. He has the right drive technology in him, and he is a Porsche person through and through. What I value in him is his down-to-earth nature, his social-mindedness and the way in which he enthuses and rouses our colleagues. He has a big heart and he is one of us.

And I think that appointing a Production person to the top position is a strong statement. I am certain that Oliver Blume is the right choice for successfully continuing and further developing what we have built up together with Matthias Müller. If we want to follow through on our planned projects and assure our future, we need continuity.”

Oliver Blume will take the helm in Zuffenhausen in an exciting time. Porsche is investing over 1.1 billion euros in its current production sites over the next five years. For instance, a new engine plant and a new body manufacturing plant will be built at the company’s main business site. The assembly line in Zuffenhausen will also be extended.

In the future, not only will all 911 and Boxster cars come off the assembly line here, but also Cayman models starting in summer 2016. As the board member for Production and Logistics, Blume himself oversaw the extensive preliminary groundwork for this and also the setup of the shop for handcrafting the 918 Spyder and further expansion of the Leipzig plant for the Macan and full production of the Panamera. That is also why Dr. Porsche has expressed his confidence that “we have found the best possible successor for Matthias Müller considering his exceptionally high professional competence and pronounced teamwork skills.”

In upcoming weeks, a decision will be made on the successor to Blume as the Board Member responsible for Production.

Dr. Porsche also expressed his thanks to departing member of the board Bernhard Maier:

Bernhard Maier

“In 14 years, Mr Maier advanced the professionalism of the entire sales organisation and systematically drove the company’s international growth – first as CEO of Porsche Germany and then, starting in 2010, as Board Member for Sales and Marketing. Under his leadership, brand value was boosted significantly, and his high level of commitment helped Porsche to attain top customer satisfaction ratings. This has sustainably increased the brand’s appeal,” explained Dr. Porsche.

Maier took Porsche Sales to new dimensions with the successful market launches of the Panamera and the compact Macan SUV – which led to significant increases in sales and workforce figures.

According to the Chairman of the Supervisory Board, his successor, Detlev von Platen, has the greatest possible experience for seamlessly continuing the success of his predecessor. Under von Platen’s leadership in the USA, for example, he succeeded in nearly doubling the number of new vehicle deliveries from around 26,000 when he assumed his post in 2008 to the current level in this business year.

The crowning achievement of his time in the USA was the opening of the new headquarters of Porsche Cars North America this spring in Atlanta, which includes a Customer Experience Center with its own circuit track.

SOURCE

Communication Porsche AG
Corporate Communications

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UPDATE: Porsche announces Rennsport Reunion V to be held September 25-27, 2015

Porsche Cars North America, Inc. Logo

The world’s largest gathering of Porsche race cars and drivers come back to Monterey for an encore

Attention Porsche fans!!!!
Porsche North America News Release January 23, 2015
The world’s largest gathering of Porsche race cars, drivers and fans moves forward two weeks.
Porsche Announces Date Change for Rennsport Reunion V – Now September 25- 27, 2015

Porsche Cars North America (PCNA) and Mazda Raceway Laguna Seca have announced today that the next Porsche Rennsport Reunion will now take place at the famed California racetrack the weekend of September 25 – 27, 2015, two weeks earlier than originally planned.

The date change is due to an unforeseen scheduling conflict with the World Endurance Championship (WEC) racing series.

“We felt it would be in the best interest for all parties to take this unusual step and move the date,” said Detlev von Platen, President and CEO of Porsche Cars North America. “By moving
Rennsport Reunion V ahead two weeks, we ensure that our current 919 Hybrid LMP1 and 911 RSR race teams, and more importantly, our new generation of racing heroes can join our racing
legends and be part of the festivities among our many fans.”

Future details will be published on Porsche’s website (www.porsche.com) and Mazda Raceway
Laguna Seca’s website (www.mazdaraceway.com), as they become available.
Ticket information is available by contacting 800-327-7322 or online at
www.mazdaraceway.com.

Porsche announces Rennsport Reunion V to be held October 2015

Hosted by PCNA, Rennsport Reunion V will, once again, bring together an extraordinary gathering of significant Porsche vintage and current racecars, as well those who have designed, engineered, and driven them to victory in the world’s most famous sports car races. The three-day program of on-track competition will be complemented by a Concours d’Elegance, which is open to invited race participants, and special activities celebrating each of the six decades of legendary Porsche racecars.

Rennsport will return to Laguna Seca – Rennsport Reunion V will, once again, bring together an extraordinary gathering of significant Porsche vintage and current racecars, as well those who have designed, engineered and driven them to victory in the world’s most famous sports car races. The three-day program of on-track competition will be complemented by a Concours d’Elegance, which is open to invited race participants, and special activities celebrating each of the six decades of legendary Porsche racecars.

This incomparable event has been held about every three years. After staging the first three rounds in the East, with the inaugural at Lime Rock Park in 2001, Rennsport Reunion IV moved west in 2011, tapping into a vast array of west coast car aficionados and Porsche enthusiasts. “While the Rennsport name from the beginning has become a staple fixture for international collectors and racers, choosing the Monterey Peninsula opened up this one-of-a-kind gathering to the many Porsche fans in California and beyond who were previously unable to attend,” said Detlev von Platen, President and Chief Executive Officer of Porsche Cars North America. “Approximately 40,000 spectators for the weekend, and a record number of race cars and participants, proved that our decision to come here was correct.”

“After that truly rare gathering of significant Porsche racecars on the West Coast in 2011, we can expect an even larger number of fans of the Stuttgart sports car icon to attend next year,” predicted Gill Campbell, CEO and general manager of Mazda Raceway Laguna Seca. “We are proud that Porsche will come back to our track where it has a long racing tradition, and my team and I look forward to help making this the best Rennsport Reunion ever.”

Porsche Rennsport Reunion V will assemble a wide variety of Porsche’s most historic racing models from the nimble mid-engine 550 Spyder of the mid-Fifties, through the mighty 917 and 956/962 of the Seventies and Eighties, to the highly successful 911 GT3 RSR and RS Spyder of the last decade. Special tribute will be paid to the car that embodies Porsche’s return to the top of sports car racing. The 919 LMP1 Prototype is the guarantee that Porsche motorsports – and Rennsport Reunion – have a successful future.

During Porsche Rennsport Reunion IV, approximately 1,300 Porsche Club of America (PCA) member-owned Porsche models from the past 66 years helped fill the show fields, race classes, and parking lots of Mazda Raceway Laguna Seca. For the upcoming fifth rendition, the PCA, celebrating its 60th year in 2015, will once again play an integral role, capping their year-long celebration.

Future details will be published on Porsche’s press website (www.press.porsche.com) and Mazda Raceway Laguna Seca’s website (http://www.mazdaraceway.com), as they become available.

Ticket information is available by contacting 800-327-7322 or online at www.mazdaraceway.com.

Requests for entry to participate in what is considered to be the world’s greatest gathering of Porsche race cars — Porsche Rennsport Reunion V — opens online February 9 at http://www.MazdaRaceway.com. The event returns to the scenic Monterey coastline and Mazda Raceway Laguna Seca September 25-27.   RACE ENTRY REQUESTS OPENS FEB. 9 FOR PORSCHE RENNSPORT REUNION V

▬▬▬▬▬]►►Rennsport Reunion V – PORSCHE CAR CORRALS
▬▬▬▬▬]►►New dates: September 25-27, 2015
For like-minded car owners, the car corrals are the ideal way to celebrate and receive premier parking with your marque. The following car corrals will be featured during Porsche Rennsport Reunion V.
356
550 / RSK
911 (1963-1989)
912
964 (911 from 1990-1994)
993 (911 from 1995-1998)
996 (911 from 1999-2004)
997 (911 from 2005-2012)
991 (911 from 2013 to today)
914
924
944
928
968
Boxster
Cayman
Cayenne
Macan
Panamera
Carrera GT
918 Spyder

About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche 918 Spyder, 911, Boxster and Cayman sports cars, the Macan and Cayenne SUVs and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany. PCNA employs approximately 270 people who provide parts, service, marketing and training for 189 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 66-year history and leadership in the advancement of vehicle performance, safety and efficiency.

At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.

SOURCE Porsche Cars North America, Inc.

 
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Posted by on October 9, 2014 in Porsche, RENNSPORT V

 

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Porsche holds manufacturer point lead with strong team effort, Tudor United SportsCar Championship, round 3: Long Beach, USA

 

 

Porsche 911 RSR, Porsche North America: Richard Lietz, Nick Tandy

Porsche 911 RSR, Porsche North America: Richard Lietz, Nick Tandy

 

Tudor United SportsCar Championship, round 3: Long Beach, USA

Porsche holds manufacturer point lead with strong team effort

Richard Lietz, Nick Tandy, Michael Christensen, Patrick Long (l-r)

Richard Lietz, Nick Tandy, Michael Christensen, Patrick Long (l-r)

Stuttgart. Factory trio of Porsche 911 RSR entered in Tequila Patrón Sports Car Showcase at Long Beach fought both the city streets of Southern California and the competition, and left retaining the lead in the Tudor United SportsCar Championship GT Le Mans (GTLM) class Manufacturer Championship point standings.

Porsche 911 RSR, Porsche North America: Patrick Long, Michael Christensen

Porsche 911 RSR, Porsche North America: Patrick Long, Michael Christensen

The No. 911 Porsche North America Porsche 911 RSR of Nick Tandy (Great Britain) and Richard Lietz (Austria) took the checkered flag in fourth-place with the team car, the No. 912 of Patrick Long (USA) and Michael Christensen (Denmark), fifth in class.

Porsche 911 RSR, Porsche North America: Richard Lietz, Nick Tandy

Porsche 911 RSR, Porsche North America: Richard Lietz, Nick Tandy

The No. 17 Team Falken Tire Porsche 911 RSR driven by Wolf Henzler (Germany) and Bryan Sellers (USA) finished eighth.

Porsche 911 RSR, Team Falken Tire: Wolf Henzler, Bryan Sellers

Porsche 911 RSR, Team Falken Tire: Wolf Henzler, Bryan Sellers

The race hinged on a single pit stop with approximately one hour remaining in the 100-minute race, by far the shortest race of the season. First, the No. 911 stopped and Richard Lietz relinquished the car to Nick Tandy with fresh Michelin tires and a full fuel load from their fifth place qualifying position.

2014 Tudor USCC - Long Beach Grand Prix

One lap later, the No. 912 stopped with Patrick Long taking over from Michael Christensen who was running sixth at the time. After the rotation, the No. 911 gained one spot moving to fourth while the No. 912 did the same, moving to fifth. From the sole pit stop to the conclusion of the third round of the championship, Nick Tandy ran a mostly unchallenged race to cross under the checkered flag 27 seconds behind the winners.
2014 Tudor USCC - Long Beach Grand Prix
The No. 17 Team Falken Tire Porsche 911 RSR with factory driver Wolf Henzler (Germany) and Bryan Sellers (Braselton, Ga.) also gained one spot on their starting position finishing eight with efficient pit work.

2014 Tudor USCC - Long Beach Grand Prix

The eighth-place follows a fifth earned during the debut of the privately entered 911 RSR at the 12 Hours of Sebring in March.

Nick Tandy: “The result is better than our pace this weekend as we improved on our qualifying position. We scored two high points places for the team and gained points back on the championship leader. It’s not a podium but it’s two cars in the top-five, so it’s good.”

Richard Lietz: “I think we did the maximum we could do. We didn’t have the speed today to stay with the guys in front of us but we did our best. I think it was positive but we need to work to find the additional speed.”

Patrick Long: “I am happy we persevered with a lot of challenges today. Fourth and fifth are not first and second but it’s a long season so we need to put points on the board. I didn’t have a radio for the whole stint so I didn’t know if the BMW was on the lead lap. I just pushed as hard as I could at the end. It was a good hard, clean fight with Bill Auberlen. Michael did a really solid job and we just made the best of what we had this weekend.“

Michael Christensen: “That was fun. Obviously, it was a little bit of a train most of the stint. That’s how it is, it’s tough to get by on a street circuit but I did my best to move forward.”

Wolf Henzler: “We have to sit down now after this race and look at what we did and what we can do better. We still need to understand the car better and how it reacts to setup changes on the Falken tire. I think we will have something better for Laguna Seca.”

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Race results
GTLM class
1. Magnussen/Garcia (DK/E), Chevrolet Corvette, 75 laps
2. Müller/Edwards (D/USA), BMW Z4 GTE, 75
3. Gavin/Milner (GB/USA), Chevrolet Corvette, 75
4. Lietz/Tandy (A/GB), Porsche 911 RSR, 75
5. Christensen/Long (DK/USA), Porsche 911 RSR, 75
6. Priaulx/Auberlen (GB/USA), BMW Z4 GTE, 75
8. Henzler/Sellers (D/USA), Porsche 911 RSR, 74

Round 4 of the Tudor United SportsCar Championship will take place on May 4 in Laguna Seca, California.

Please note: The Twitter channel @PorscheRaces provides live updates with the latest information and photos from race tracks around the world.

SOURCE: Communication Porsche AG – Motorsport Press

 

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Porsche Art of Speed… end of 2012 ALMS season is marked with 10 hours of Petit Le Mans at Road Atlanta

~Porsche Art of Speed~

The end of the 2012 ALMS season is marked with the ten hours of Petit Le Mans at Road Atlanta. To celebrate the close of the season, Porsche shows the Art of Speed – the racing moments you may have missed from the historic event.

 

 

 

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Triple victory for Porsche in strongest GT field in history at Daytona 24 Hours, USA

 

 GT Podium

Press Release

29/01/2012

Magnus Racing, (l.-r.): Rene Rast, Richard Lietz, Andy Lally, John Potter

Stuttgart. The 24 hour race in Daytona remains Porsche territory:

At the cliff-hanger 50th anniversary of the long distance classic in Florida/USA, the Zuffenhausen sports car manufacturer celebrated a convincing triple triumph in the GT class against strong opposition from the likes of Audi, BMW, Corvette and Ferrari.

(l.-r.): Andy Lally, John Potter, Richard Lietz, Rene Rast

Victory went to Porsche works driver Richard Lietz (Austria) in the Porsche 911 GT3 Cup fielded by Magnus Racing with teammates René Rast (Germany) as well as Americans Andy Lally and John Potter.

Porsche Factory Pilot Richard Lietz (Austria) – Magnus Racing

Magnus Racing – René Rast (Germany)  

  Magnus Racing – American Andy Lally  

Magnus Racing – American John Potter.

#44 Magnus Racing Porsche 911 GT3 Cup

After a thrilling finale in front of record crowds on the Daytona International Speedway, Lietz saw the flag 9.412 seconds ahead of his factory pilot colleague Wolf Henzler.

#67 TRG Racing’s Porsche 911 GT3 Cup

The previous year’s winner from Germany shared the cockpit of TRG Racing’s Porsche 911 GT3 Cup with Jeroen Bleekemolen (Netherlands), Marc Goossens (Belgium), Spencer Pumpelly (USA) and Steven Bertheau (USA).

Jeroen Bleekemolen (Netherlands), Marc Goossens (Belgium),                                   Steven Bertheau (USA), Factory Pilot Wolf Henzler, Spencer Pumpelly (USA)

Scoring third place was Porsche works driver Marc Lieb (Germany) with Americans Hurley Haywood, Leh Keen and Andrew Davis in the legendary starting number 59 Porsche 911 GT3 Cup run by the Daytona-winning squad Brumos Racing.

Porsche works driver Marc Lieb (Germany) with Americans Hurley Haywood,           Leh Keen and Andrew Davis – Brumos Racing Team

Today we all witnessed why Daytona is one of the world’s most fascinating races,” said Wolfgang Hatz, Board Member for Research and Development at Porsche AG.

“For me that was a 24 hour sprint. The front-runners were incredibly close right to the flag. I’m very pleased to see that we had virtually no technical problems with our cars and the teams and drivers did such a magnificent job under difficult conditions.

Congratulations and well done to you all.”

Joerg Bergmiester, Patrick Long, Marc Lieb, Marco Holzer, Patrick Pilet, Wolf Henzler, Richard Lietz – Porsche Factory Pilots

Porsche’s head of motorsport, Hartmut Kristen, commented after this latest success:

“The 50th running of this classic was unbelievably exciting. For much of the time, there were ten GT cars in one lap. The spectators were again treated to some fantastic motorsport. And it’s great of course to celebrate an impressive victory in front of such spectacular crowds. The Porsche 911 GT3 Cup again brilliantly underlined its outstanding reliability at this extremely difficult race.”

With its latest win, Porsche has now scored 22 overall and 74 class wins, making it the most successful manufacturer in the history of this race.

The anniversary race of the endurance classic in Florida, at which the new Porsche 911 ran as the safety car, was stronger than ever before. In the GT class alone, 45 cars lined up to start.

“To beat so many great drivers, the crème de la crème of GT pilots, is simply awesome,” said the winner Richard Lietz.

“Winning this race for Porsche is a highlight of my career, comparable only to my two victories in Le Mans.”

His teammate René Rast, the two-time champion of the Porsche Mobil 1 Supercup, to whom Porsche gave the chance to compete at Daytona in recognition of his excellent performance last season, said:

“Everything ran smoothly. We didn’t experience a single technical problem. That was only the second 24 hour race of my career and undoubtedly the toughest. During one of my stints I spent three and a half hours at the wheel. That was incredibly exhausting.”

In the gripping final phase, Wolf Henzler again pulled out all stops, but the leading Richard Lietz managed to stave him off to the flag.

Porsche Factory Pilot – Wolf Henzler

“He was just too quick today,” Henzler stated. “But to climb the podium again after my win last year is a huge success for me.”

With the Porsche 911 GT3 Cup fielded by Brumos Racing, which took off into the race from pole position, Marc Lieb pitted shortly before the flag for a ‘splash and dash’ refuelling stop.

Porsche Factory Pilot – Marc Lieb

Despite having led the race for long distances up until this point, he was unable to rejoin the fight for victory.

“We experienced a bit of bad luck towards the end with our race strategy,” he said. “But although I was rather disappointed initially, it’s still a great team effort to come third against such an incredibly strong GT field.”

Andrew Davis, Leh Keen and Marc Lieb – Brumos Racing

Turning the fastest race lap of the entire GT field, Porsche factory pilot Marco Holzer (Germany) turned heads at the classic on the Daytona International Speedway.

Porsche Factory Pilot – Marco Holzer

Alex Job Racing #23

He didn’t, however, manage to reach the flag.

“Everything was running beautifully with our car until the retirement,” he commented.

“But we had a bit of bad luck under the yellow flag. Three times we came in to refuel just before a caution phase and lost laps because of it. That’s rough.”

Lady Luck wasn’t with Porsche works drivers Joerg Bergmeister (Germany) and Patrick Long (USA) either.

Porsche 911 GT3 Cup of Flying Lizard Motorsports

With the Porsche 911 GT3 Cup of Flying Lizard Motorsports, which they shared with American Seth Neiman and Mike Rockenfeller (Switzerland), they were holding their own with the front-runners early on, but fell back and had to settle for 15th place at the flag.

Bergmeister/Long/Neiman/Rockenfeller (D/USA/USA/D), Porsche 911 GT3 Cup

“Early on in the race we were running in the top three,” said Patrick Long. “Our pace was very fast.

But Seth’s collision with a Daytona prototype put us out of serious contention.”

Porsche 911 GT3 Cup of Flying Lizard Motorsports

GT class

1. Lietz/Lally/Rast/Potter (A/USA/D/USA), Porsche 911 GT3 Cup, 727 laps

2. Henzler/Bleekemolen/Bertheau/Goossens/Pumpelly (D/NL/USA/B/USA), Porsche 911 GT3 Cup, 727 laps

3. Lieb/Haywood/Davis/Keen (D/USA/USA/USA), Porsche 911 GT3 Cup, 726 laps

4. Edwards/Bremer/Liddell (USA/DK/GB), Camaro GT.R, 726 laps

5. Beretta/Bertolini/Vilander (MC/I/SF), Ferrari 458, 726 laps

6. Franchitti/Bomarito/Hinchcliffe/Tremblay (GB/USA/CAN/USA), Mazda RX-8, 722 laps

7. Pilet/Farnbacher/Keating/Simonsen (F/D/USA/DK), Porsche 911 GT3 Cup, 721 laps

11. Armindo/Curtis/Lewis/Sofronas/Willsey (F/USA/USA/USA/USA), Porsche 911 GT3 Cup, 713 laps

14. Avenatti/Faieta/Poordad/Sweedler/Wagner (USA/USA/USA/USA/USA), Porsche 911 GT3 Cup, 707 laps

15. Bergmeister/Long/Neiman/Rockenfeller (D/USA/USA/D), Porsche 911 GT3 Cup, 706 laps

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SOURCE:  Porsche AG Media Database

Communication Porsche AG Motorsportpress

 

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Porsche to Build West Coast Experience Center in Carson, California

Rendering of the Porsche Experience Center in North America, in Carson, California.  Front View (PRNewsFoto/Porsche Cars North America, Inc.)

New Southern California facility will be a center of excellence for vehicle and human performance education, from track experiences and driver training to car culture events

LOS ANGELES, Nov. 17, 2011  — Porsche Cars North America (PCNA) today announced it will build a second new Porsche Experience Center in North America, in Carson, California.

The purpose-built 53-acre facility and road handling course will be one of only five such sites in the world, including the original Porsche Experience Center at the legendary Silverstone Circuit in Great Britain and Centers in Leipzig, Germany and Shanghai, China.  In May, Porsche announced North America’s first Porsche Experience Center, to be built as part of the company’s new U.S. headquarters complex in Atlanta, Georgia.

 

Porsche Experience Center in North America, in Carson, California. Aerial View (PRNewsFoto/Porsche Cars North America, Inc.)

The new West Coast location will be situated near the intersection of two major Los Angeles area traffic arteries, the 405 and 110 Freeways, and is just minutes from Los Angeles International Airport (LAX).  Southern California is one of the largest Porsche markets in the United States.  Groundbreaking is anticipated for summer 2012.

“Helping enthusiasts feel and connect with their vehicle’s full potential through intelligent engineering has always been a part of the Porsche philosophy,” said Detlev von Platen, President and CEO of Porsche Cars North America.

“Now, we are excited to turn dreams into reality for all driving enthusiasts by creating a safe, exhilarating environment for experiencing the pleasure of being in the driver’s seat.”

 

Given the Porsche Experience Center’s extensive lineup of facilities and programs, finding the perfect mix of education and enjoyment won’t be difficult, no matter the individual’s skill or interest level.

The centerpiece of the complex will be a world-class test track and handling course, including areas where special surfaces replicate rain, ice, and snow conditions.  These training sections include the Ice Hill, where a steep slope, computer-controlled water jets, and a low-friction surface will challenge even the most experienced drivers and help them improve their real-world skills.  A special off-road area will combine 45-degree declines and ascents – ideal terrain for unleashing a Porsche Cayenne.

Porsche Experience Center in North America, in Carson, California. Back Entry (PRNewsFoto/Porsche Cars North America, Inc.)

Driving enthusiasts can sign up for sessions with highly trained Porsche driving consultants, while new drivers can enroll in programs that teach technique for navigating today’s challenging roadways.

The Porsche Driving Experience isn’t just for adults – special programs for kids will ensure that even young enthusiasts get an early start in the art of automobile appreciation.  Facilities, including track access, dining and conference spaces, will also be open to car clubs, corporate clients, and other special groups.

In addition to vehicle-based activities, the Porsche Experience Center will also offer programs focused on maximizing personal fitness, wellness, and athletic performance through its Porsche Human Performance Center.

This unique facility will feature a leading sports science laboratory and training programs, incorporating the latest techniques used in preparing Porsche race car drivers. Whether an individual’s competition vehicle of choice has four wheels or two – or consists of one’s own legs – the Porsche Human Performance Center offers customized experiences ranging from heat acclimation training and hydration strategies to individual wellness assessments.

Millions of residents and visitors will have easy access to the Porsche Experience Center: at LAX alone, over 59 million travelers passed through the airport in 2010.  Another 15 million consumers reside within a 50-mile radius from the facility, and even more are based within a few hours travel time by car, including Orange and San Diego counties, California and major markets to the North.

“Our mission is to help everyone who loves automobiles and car culture to experience the pure joy, the art, and the science of driving,” said James Taylor, general manager, Porsche Experience Center.

 “Whether you want to experience the latest Porsche models like the new seventh-generation Porsche 911, upgrade your personal performance as a racer or athlete, or host a car club event or a product launch, we look forward to working with customers to create a memorable program.”

 

The Porsche Experience Center will not just be for those who drive the track.  The facility is designed for the whole family, offering a Porsche Cafe and gift shop along with plenty of trackside viewing areas.  Additional fine dining facilities will be available for business meetings and events.

The Carson, California Porsche Experience Center will be designed by several of the world’s leading architectural partners.  Atlanta-based design firm Cooper Carry has been charged with creating the buildings’ eco-friendly footprints and structures, while two of the leading test track architects and engineers in the world, Giffels/IBI and Tilke Engineering, are designing the driving facilities.

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 194 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.

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SOURCE: Porsche Cars North America, Inc.

Web Site: http://www.porsche.com

 

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Seinfeld Joins Singer as Porsche Rennsport Reunion IV Grand Marshal for October 14 – 16 Event at Mazda Raceway Laguna Seca in Monterey

Seinfeld Joins Singer as Porsche Rennsport Reunion IV Grand Marshal for October 14 – 16 Event at Mazda Raceway Laguna Seca in Monterey

ATLANTA — October 10, 2011 – The man who inspired many of the Porsche race cars that will be on display at the upcoming Porsche Rennsport Reunion IV will be joined by the man who has one of the most significant collections of those cars, as Jerry Seinfeld has been named co-Grand-Marshal with retired Porsche Engineer Norbert Singer.

Seinfeld, who will bring a number of his most-prized cars to Rennsport, was honored to be named to share the Grand Marshal duties with Singer.

“Norbert Singer is one Porsche’s most brilliant innovators and someone I have always wanted to meet. I am thrilled to join him in Monterey for Rennsport IV as Co-Grand Marshal,” said Seinfeld.

Jerry Seinfeld poses with his 1955 Porsche Spyder, on display at the Porsche exhibit at the Los Angeles Auto Show, where Porsche celebrated the worldwide debut of the new 2009 Boxster and Cayman at a press conference Wednesday afternoon.  PHOTO BY © AXEL KOESTER, ALL RIGHTS RESERVED, 11/19/08.

Seinfeld’s participation is particularly appropriate as Rennsport IV is honoring the Porsche 911. Included in his collection is the first production 911 (1964) and the last production air-cooled 911 – a 1998 993 that he bought from the factory – the last 993 to roll down the assembly line.

His collection, a mixture of street cars and race cars, includes a street-version Porsche 959 (not legal to drive in the U.S.) –  one of only 200 ever built. Others include the Porsche 917K that Steve McQueen drove in the movie Le Mans, a 1959 straight-16 GT speedster; and a 1955 Spyder 550 — the same model and pearl-grey color actor as the James Dean car.

About Porsche Rennsport Reunion IV

Porsche Rennsport Reunion IV will be the world’s greatest gathering of Porsche race cars and the drivers that drove them to victory, held at Mazda Raceway Laguna Seca from October 14 to 16, 2011. Hosted by Porsche Cars North America, it will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade.

Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car.

Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (press.porsche.com), and Mazda Raceway Laguna Seca’s web site (http://www.mazdaraceway.com), Ticket information is available by contacting 800-327-7322 or online at www.mazdaraceway.com.

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.

SOURCE: Porsche Cars North America Database

 

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