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Gullwing America P/904 Carrera a 1960s modern day classic retro project car

Specialty coachworks firm Gullwing-America latest retro project car, the P/904 Carrera.

A throwback to the Porsche Carrera 904 GTS from the mid 1960s, the P/904 resembles a modern day re-interpretation of the mid-engine Porsche race car.

Porsche 904, officially known as Carrera GTS is usually on display at the Porsche museum, but as we can see from the video above it does get back to the track once in a while. This time with a legendary driver Walter Röhrl who beautifully shows us a how to handle this 1964 Carrera (904) GTS on the track.

The first prototype will utilize the platform from a 987 Porsche Boxster (2005 – 2011) and will provide all the necessary modern amenities and controls such as the instrument panel, air conditioning, LED lights, iPod docking station, navigation system, steering wheel and seats but with the retro look of the original.

The prototype will also retain the 6-speed manual transmission and 3.4-liter boxer engine with 295HP (217kW / 291bhp) as well as power steering and ABS among other modern basics. A sport tuned exhaust will give it that racecar sound and the adjustable suspension will provide the dynamic handling and ride height.

The exterior body of the P/904 will be constructed of composite material and will be complemented by GWA’s custom-designed 5 spoke wheels in 18×8 size at the front and 18×10 in the rear.

The estimated cost of the conversion is approximately 70,000 euros. This does not include any additional customization or the donor Boxster, which can be purchased in RHD if required.

 

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Source: gullwing-america.com

Read more: http://www.worldcarfans.com/112030241861/gullwing-america-p904-carrera-envisions-1960s-modern-day#ixzz1o6VTLbyn

 

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PORSCHE Brand PEPSI Cola Six Pack from Brazilian Pepsi Company

On a hot summer day, nothing can be more refreshing than an ice cold soft drink.  From Pepsi to Coca-Cola, from Orange to Root Beer, sparkling water to seltzer, there are numerous soft drinks to choose from.  Soft drinks are sold in every gas station, every restaurant and just about every place you go today.

But where did this Porsche theme Pepsi six pack of carbonated delight come from?

Brazil of all places and with a Porsche “transportation” theme!

For any Porsche enthusiast and Porsche collector this is one more thing to add too the shelf.  Unfortunately, this maybe hard to find as the promotion was back in 1997 in Brazil.  Pretty cool though. I love it when Porsche and various companies do theme promotions like this. Now if they would only do more marketing like this, I would be first in line to purchase!

And a little more “Pepsi Porsche” triva… from what I remember according to the Porsche race car driver/actor James Dean‘s official site, James Dean’s first professional acting job was a 1950 Pepsi commercial “in which a group of teenagers dance around a jukebox singing ‘Pepsi-Cola hits the spot‘” a rare James Dean video. Now that’s a classic.

 

The six pack includes:
Pepsi Porsche 911 Carrera azul (blue)

Pepsi Porsche 911 Carrera Cabrio azul (blue)

Pepsi Porsche 356 B (black)

Pepsi Porsche 911B amarelo (yellow)

Pepsi Porsche 911 Turbo vermelho (red)

Pepsi Porsche Boxster vermelho (red)

 Product Description Information:
Can Museum ID: PEP03-COL-350-BR-1997
Brand: PEPSI
Flavor: Cola
Volume: 350mL
Country Made For:  Brazil
Country Made In:  Brazil
Description: PORSCHE SET: 911 CARRERA
Year of Issue: 1997
Material: Aluminum
Barcode: 7892840800079
Top: Tab top
Theme: TRANSPORTATION

SOURCE: Pepsi –  Can Museum 

Brazilian PepsiCo. cans

Two of the largest and most profitable soda corporations is Coca-Cola Company and the  Pepsi Cola Company, which is now referred to as PepsiCo by the company. Both Coca-Cola and PepsiCo invest tens-of-millions of dollars per year in worldwide marketing campaigns. By visiting their websites (www.cocacola.com and http://www.pepsi.com), one can see that the two rival companies are invested in very diverse products. Even though Coca-Cola and PepsiCo are targeting the same markets, they approach their marketing strategies in very different ways.

 
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Posted by on February 9, 2012 in Porsche

 

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