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TEASER VIDEO: The New Porsche SUV “Macan” Coming 2013

‘Macan’ has been confirmed as the official name of Porsche’s new crossover.

Watch the teaser rendering and video here, hot out of the oven!


Design drawing Porsche Macan

So far we knew this car as the Porsche Cajun. But the official announcement released by Porsche reveals the car’s real name as Macan.

It means Tiger in Indonesian language, and refers to the car’s superior power, agility, and dynamism. Watch the dramatic teaser video below:

“The Macan combines all sports car characteristics with the benefits of a SUV and is a genuine Porsche”

Name for new Porsche SUV is Macan 

StuttgartDr. Ing. h.c. F. Porsche AG, Stuttgart’s new sports car in the SUV segment has been given the name Macan. The name Macan is derived from the Indonesian word for tiger and combines suppleness, power, fascination and dynamics – core characteristics of the new off-road car.

“The Macan combines all sports car characteristics with the benefits of a SUV and is a genuine Porsche”, said Bernhard Maier, Member of the Executive Board Sales and Marketing of Porsche AG.

“The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations.”

As the fifth Porsche model line, the Macan is a central plank of Strategy 2018, by which the sports car manufacturer wishes to expand its model portfolio. Porsche intends the Macan to emulate the success of the Cayenne.

The SUV will start coming off the production lines in Leipzig in 2013.

To that end, the site in this city in Saxony is being expanded into a fully-fledged production plant including body assembly line and paint shop – with 500 million euro of investment one of the biggest building projects in Porsche’s corporate history. In the medium-term, the sports car manufacturer will be creating more than 1,000 new jobs here.

Word names at Porsche have a concrete connection with the corresponding model and its characteristics: the name Boxster describes the combination of boxer engine and roadster, Cayenne stands for sharpness, the Cayman is snappy and agile and a Panamera is more than a Gran Turismo, capable also of winning the Carrera Panamericana long-distance race.

SOURCE: Porsche AG Media Database

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Featured Videos: Porsche Winners of “My Daily Magic” Film Contest

When Porsche launched its new “Engineered for Magic. Everyday” advertising, the company also invited independent filmmakers to submit short films demonstrating how Porsche vehicles fit that motto.

The company let ten filmmakers borrow Porsches to produce their short videos, and has now released the winning video and the two runner-up sports on YouTube.

Check out the winning and two finalist My Daily Magic videos below.

The winning film was “It’s a Magical Life” by Michael Korbel, and follows the life story of a Porsche 911 owner — from meeting a girl on the beach to dropping his son off at school. Korbel’s film will be shown online and before movies at Spotlight Cinema Networks around the country.

Porsche also has published two of the ten finalist videos to YouTube. In “Sweet Dreams,” directed by Rod Guajardo, a young child dreams of the adventures her family will have driving to a picnic in a Porsche Panamera.

In Kristina Woo’s “The Ride”, a father uses his 911 Cabrio to recreate the open-air experience and thrills of a rollercoaster.

To further promote the “Everyday” marketing campaign, Porsche also has a new website where owners can submit stories, photos, and videos about their own vehicle. Called Porsche Everyday, the site contains everything from official Porsche TV commercials, to testimonials from owners with almost 300,000 miles on their Porsche.

Source: YouTube & Porsche

To give credit where it’s due, the winning video was imaginative, documenting the very moment when a new Porschephile is born. As World Car Fans tells us, the 60 second video earns winner Michael Koerbel a choice of prizes: he can opt for a one year lease on a Porsche vehicle (up to $18,000 in value), or can take $18,000 cash and a trip to the video’s Red Carpet Premiere screening.

“The magic of Porsche is how thoroughly the cars transform your everyday, routine driving,” said David Pryor, vice president of marketing, Porsche Cars North America.

“It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves.

Find more Porsche Everyday Magic here: http://www.porscheeveryday.com/

 
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Posted by on January 4, 2012 in Porsche, Porsche Everyday

 

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