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40 Years of Porsche Design – Special exhibition at the Porsche Museum

The world’s first black timepiece, and at the same time luxury brand Porsche Design’s first product: The “Chronoprapgh I”.

40 Years of Porsche Design


Stuttgart. The world’s first black timepiece, the legendary exclusive spectacles and the Porsche 911 – for decades, all these products have stood for a unique design by Ferdinand Alexander Porsche: In 1972 he founded the “Porsche Design Studio” in Stuttgart, the head office of which was relocated to Zell am See in Austria in 1974.

Starting today, the Porsche Museum is marking the company’s 40th anniversary with a special exhibition: from 13 November 2012 to 17 February 2013, visitors can experience the most important, most interesting and most extraordinary products as well as how Porsche Design came to exist.

40 Years of Porsche Design

The focus of the anniversary exhibition is on the “Porsche Design” brand, which in recent years has been developed into one of the world’s leading luxury brands with its own sales network. F.A. Porsche designed numerous classic men’s accessories such as watches, spectacles and writing implements, which achieved worldwide recognition under the “Porsche Design” brand. In parallel, with his team, he designed a plethora of industrial products, household appliances and consumer durables for internationally renowned clients under the “Design by F.A. Porsche” brand. Ferdinand Alexander Porsche won numerous honours and awards for his work as a designer.

40 Years of Porsche Design

For example, the “Chronograph I”, a milestone in the watchmaker’s craft, is a compulsory exhibition piece. The world’s first black timepiece, and at the same time luxury brand Porsche Design’s first product, created a furore in 1972 because the automatic chronograph – considered unthinkable at the time – was designed in matt black throughout and provocatively unadorned. With this chronometer, F.A. Porsche was anticipating a trend that is part and parcel of today’s watch industry and even then was considered to be revolutionary. In addition to the chronograph, the visitor will also be presented with other products from the accessories and spectacles range. For example the Porsche Design P’8478 exclusive spectacles will be on display, already purchased by more than 7 million wearers. Writing implements and pipes will also feature in the exhibition.

The adjustable “Antropovarius” lounge chair is also on display as the “Alternative Motorcycle Concept”, AMK.

A highlight of the special exhibition is the grand piano, which the Porsche Design Studio designed for the Bösendorfer piano factory in 2003. This grand piano symbolises the studio’s design output, characterised by a clear, functional design language, meticulous choice of materials and top quality workmanship. The adjustable “Antropovarius” lounge chair developed by the Porsche Design Studio in 1982 in collaboration with the Institute of Ergonomics of the University of Munich will also be on display as will the “Alternative Motorcycle Concept”, AMK, devised in 1980 as an alternative solution to the car and to conventional motorcycles.

The Porsche Museum is marking the company’s 40th anniversary with a special exhibition from 13 November 2012 to 17 February 2013.

In addition to a selection of special design developments, the visitor will also gain an insight into the everyday creative life of Porsche Design’s employees. This is where those who are interested will discover not just the individual steps in creating the product – from conceiving the idea through to design – but also the sources of inspiration. For example, in the case of the pipe, it is explained that when it came to the cooling ribs, F.A. Porsche took his lead from air-cooled single cylinder motorcycle engines. The Porsche museum also looks back at the life’s work and man that was F.A. Porsche, who created legendary cars such as the 904 Carrera GTS and Porsche 911. In the process the visitor will find out things such as why in 1974 F.A. Porsche decided to locate the Design Studio in Zell am See.

At 3 p.m. on Wednesdays and Sundays, the visitor has the opportunity to experience the special exhibition in the course of a one hour themed tour.

The Porsche Museum is using the anniversary exhibition as an opportunity to extend its tour programme. At 3 p.m. on Wednesdays and Sundays, the visitor has the opportunity to experience the special exhibition in the course of a one hour themed tour at a price of four euro per person. The Store at the Porsche Centre in Stuttgart Zuffenhausen also offers a ten per cent discount on Porsche Design products upon presentation of the museum entrance ticket.

The volume “Porsche Design 40Y – The Book” is also being published in time for the anniversary, available in both German and English for 98 euro in the Porsche Museum shop as well as in book stores. In the course of more than 570 pages, the reader is acquainted with an insight into the history of Porsche Design.

The Porsche Museum is open Tuesday to Sunday from 9 a.m. to 6 p.m. Admission is eight euro for adults and four euro for concessions. Further information is available on the Internet at

SOURCE: Porsche AG Media Database

Communication Porsche AG
Porsche Museum



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Perfect start to the season for Porsche customer teams International GT Open, Races 1 and 2 in Portimao/Portugal

Perfect start to the season for Porsche customer teams

(l.-r.): Olaf Manthey, Raymond Narac, Patrick Pilet, Marco Holzer, Nick Tandy, Marco Mapelli, Archie Hamilton

Stuttgart. Two races, two wins: the European customer teams headed into the new International GT Open season with great success.

(l.-r.): Marco Holzer, Nick Tandy, Raymond Narac

The big winners of the race weekend were Porsche works driver Marco Holzer (Germany) and Nick Tandy (Great Britain) driving for Manthey Racing. In the Autodromo do Algarve, the German-British duo won the 70 kilometre race on Saturday as well as the 20 kilometre shorter sprint on Sunday in the 911 GT3 RSR, the top model of Porsche customer racing.

(l.-r.): Marco Holzer, Nick Tandy, Patrick Pilet, Marco Mapelli, Archie Hamilton

A triple victory to Porsche at Sunday’s race crowned the season-opening weekend. 35 vehicles from eleven different marques were at the start.

The French IMSA Matmut Performance team were delighted with their second place on Sunday. At the wheel of the 911 GT3 RSR, factory pilot Patrick Pilet and team boss Raymond Narac (both France) shared driving duties.


Position three went to the Italian outfit Autorlando Sport, who contests the series with the Porsche 911 GT3 RSR. At the same time, this handed the Italians victory in the GTS class which is based on the FIA GT3 regulations. The 911 GT3 RSR competes in the Super GT class which is for more powerful vehicles and is based on the FIA GT2 regulations.

“It’s just fantastic to kick off the new season with maximum points,” says a thrilled Marco Holzer.


Particularly on Saturday, the 22-year-old and his 28-year-old teammate Tandy, both GT Open rookies, gave a brilliant performance. Shortly before the start a rain shower flooded the race track. Holzer drove the first stint.

“It was very difficult not to make a mistake on the extremely wet then drying track. When Nick took over the cockpit it wasn’t really ideal for slicks. But he drove his stint perfectly.”


In Sunday’s race, the experience of team principal Olaf Manthey made itself apparent once again. Although the track was still wet, he sent Tandy out into the race on slicks. Whilst some of the opponents were still running wet tyres and lost time due to the extra pit stop, the German-911 kept racing.

“That was the key to success,” said Nick Tandy, the reigning champion of the Carrera Cup Deutschland, proudly.

With satisfaction, the French IMSA Matmut Performance squad also travels back to their team base in Rouen. Fourth at the first race and position two in the second – a good start to the season.

“It didn’t go perfectly for us in race one,” summed up Patrick Pilet. “Our set-up wasn’t the best and we were happy with fourth. Today went better for us. At the start our 911 proved difficult to drive. We didn’’t have enough tyre pressure for the track conditions. But it all came together towards the end of the race.”

Patrick Pilet

Autorlando Sport were also completely satisfied with third in the overall classification and victory in the GTS class as well as with the excellent job of both pilots Archie Hamilton (Great Britain) and Marco Mapelli (Italy). The Italians have notched up the most experience in the International GT Open.

Porsche 911 GT3 RSR, Autorlando Sport: Marco Mapelli, Archie Hamilton

From 2008 to 2011, the Italians clinched vice-championship honours in the GTS category. The Spanish Drivex School team secured 13th place in the first race and eleventh in the second at the season-opening weekend with the 911 GT3 RSR.

Porsche 911 GT3 RSR, Drivex School: Miguel Amaral, Miguel Angel de Castro

The cockpit of the new 911 was shared by Drivex owner Miguel Angel de Castro (Spain) and the Portuguese gentleman driver Miguel Pais do Amaral.

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On the series’ website, the International GT Open provides Live-Timing and also Live-Streaming. The respective schedules, points’ standings and further information are also available there.

Result race 1
1. Holzer/Tandy (D/GB), Porsche 911 GT3 RSR, 1:10.59.359 hours
2. Broniszewski/Peter (PL/A), Ferrari 458 GT Italia, + 7.6 seconds
3. Bizzarri/Cadei (I/I), Ferrari 458 Italia GT3, + 25.343
4. Narac/Pilet (F/F), Porsche 911 GT3 RSR, + 25.977

Result race 2
1. Holzer/Tandy (D/GB), Porsche 911 GT3 RSR, 51.43.964 minutes
2. Narac/Pilet (F/F), Porsche 911 GT3 RSR, + 13.179 seconds
3. Mapelli/Hamilton (I/GB), Porsche 911 GT3 R, + 22.763
4. Bizzarri/Cadei (I/I), Ferrari 458 Italia GT3, + 29.974

Driver points
1. Holzer/Tandy, 40 points
2. Bizzarri/Cadei, 32
3. Narac/Pilet, 30
4. Hamilton/Mapelli, 29

Race three and four of the International GT Open will be run on 25 to 27 May on the Nürburgring. 

This is the International GT Open

Inaugurated in 2006, the International GT Open features two races per weekend with identical points’ allocation – the first race on Saturday runs over 70 minutes, the second on Sunday over 50. Two drivers share the cockpit. A handicap system ensures more suspense at the head of the field. The top three drivers of each race are handed a 15, ten or five second penalty respectively for the following race. The calendar of the race series includes eight races on selective circuits like Silverstone, Spa-Francorchamps and the Nürburgring.

One of the keys to success in the International GT Open is the stable technical regulations and the capping of costs, for instance through control tyres. The grid is divided into two classes, the stronger Super GT category and the GTS class.

Super GT: This class is based on the FIA GT2 regulations – the 911 GT3 RSR competes here. The particularly efficient six-cylinder boxer engine in the International GT Open version delivers significantly more than 500 hp.
GTS: Based on the FIA GT3 regulations. The Porsche 911 GT3 R is fielded here, now delivering 500 hp after the new model year underwent improvements.

In 2007, Autorlando Sport won the overall classification for drivers and teams with Porsche works driver Richard Lietz (Austria) and Joel Camathias from Switzerland.

SOURCE:  International GT / Porsche AG Media Press Database

Communication Porsche AG


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